I have created a dynamic voice and content strategy for Jop, an emerging on-demand app for at-home services. I strategize, develop, write, and edit all email marketing campaigns. I write and manage all transactional emails for the Jop app, in addition to all of the app's notifications. I work across every department, from app developers to marketers, to synthesize a clear and engaging brand voice.
I have created, edited, and maintain all written materials for Jop, including in-app content, website content, and social media content. I wrote the brand's tag line. All content follows best practices for SEO and ASO.
I created a lyrical and much-praised brand voice and copy strategy, and wrote content for individual pieces of furniture and Sossego Designs' website.
I developed a media strategy for successful Kickstarter campaign, created a social media strategy from scratch, wrote and edited Kickstarter content, including long-form written content, video editing, and audio recording.
I fact-checked, copy edited, and provided large-scale editorial feedback for Tom Clynes' award-winning book, The Boy Who Played With Fusion.
4.0 GPA
3.82 GPA
Completed concurrently with degree at the Eastman School of Music as part of the university's dual degree program.
3.82 GPA
Completed concurrently with degree at the University of Rochester as part of the university's dual degree program.