Robert Donaldson

Assisted brand manager in developing and maintaining in-store and online shopping experience.

• Generated more than 40K in Thanksgiving/Christmas sales
• Designed email push strategies, increasing online engagement 10%
• Designed shop display based on market trends and consumer interest

Assisted this coffee roaster and local product distributor in defining it’s brand indentity and communication strategy.

• Detected key growth opportunities with B2B alliances
• Planned design thinking strategies to define company’s brand identity and storytelling
• Conceptualized logo and website rebranding
• Copywrote company’s most-liked IG campaign

Formed this young, irreverent advertising agency aimed at servicing bold startups and entrepreneurs.

• Co-copywrote ¨Las Practicas de Eloi¨campaing, which garnered 37K views on Youtube and a TV interview
• Won bronze for PETA piece at the Drac Novell Awards 2013
• Crafted Waynabox’s succesful crowdfunding campaign

Pitched and showcased the new line of S7 products to media and distributors during the Mobile World Congress 2016.

• Wrote end-of-day debeiefing report on media interaction and perceived areas of interest
• Updated brand ambassador content manual based on debriefeing
• Earned top-tier product expert recognition and company award

Designed a 360, integrated communication strategy and campaign for El Punt Avui, targeting a young-adult audience.

• Mapped out the whole communication plan, from to strategy to execution and paid-media plan
• Studies and performed qualitative research on brand identity, shared core values and benchmarking
• My team’s proposal was chosen by contest to be further developed during the internship

Conceptualized and developed the advertising campaign for the Barcelona World Race 14-15: the third edition of this world famous around-the-globe, non-stop regatta.

• Created campaign’s central concept
• Copywrote tv and radio ads
• Developed KPI and brand visibility report for event’s sponsors
• Pitched and got campaign approved by a Barcelona City Hall panel
• Assited MK team in organizing the regatta’s arrival and departure events

Postgrad program with courses in Script Analysis, Theatre History, Shakespeare and Solo Show Writing.

Specialization in Consumer Insights & Market Study, with honorable mentions in Image Meaning Analysis and Study of Socioeconomic Structures

Courses in Persuasion, Studies in the Narrative, Screenwriting and Media/Pop Culture