Reese Moulton

As one of the first employees and current Marketing Manager at HyreCar Inc., I have had the opportunity to be one of the key players in taking the company public on the NASDAQ market (NASDAQ: HYRE). In addition to taking the company public, I work directly with the Chief Operating Officer and VP of Marketing to scale paid social and performance marketing strategies and drive user acquisition. Some key accomplishments and responsibilities include the following:

• Manage all paid social media acquisition with an annual budget of $7 million+
• 191% User Acquisition Growth YoY, 185% Revenue Growth YoY, 103% Site Visitor Growth YoY
• Lower cost per acquisition (CPA) by 15% MoM in key target markets
• Plan, execute, and optimize all paid social, search, display, and native advertising campaigns
• Execute A/B tests across all campaigns to improve performance and optimize conversion rates
• Landing page design and optimization - increased CTR and conversion rates 11% MoM
• Drive initiatives by reporting daily, weekly, and monthly metrics for presentations to executive team
• Launched first affiliate marketing program to increase user acquisition and create additional company revenue channels
• Strategize and craft all email marketing and drip campaigns to increase user engagement and retention
• Perform campaign tracking, monitoring, and optimizing against department KPIs
• Engage cross-department to ensure marketing stays aligned with business goals

Served as a customer success representative to ensure users engaged with our platform effectively and helped reduce any friction throughout their experience on the platform.

• Effectively contribute to company growth by leading the sales team and exceeded revenue goals of 10-15% growth Month-to-Month
• Account management: provide exceptional customer service to onboard users and successfully convert users via phone and email engagement
• Guide users through sales funnel to conversion on the online platform

• Worked primarily with Microsoft Office (Excel, Word, Outlook) and perform sales calls to promote business activity and increase revenue
• Managed all social media platforms and coordinated projects to improve online presence and build brand awareness