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Richard Morales

Principal Product Designer
Irvine, California




Work Experience


Senior Product Designer

Oct 2019 - Current

Primary designer for the Ads & Monetization unit at this veteran cannabis technology company.

  • Design planning, management, and reporting tools that make the complex seem simple
  • Innovate, prototype, test, and scale new forms of advertising across WM retail surfaces
  • Advocate for relevant ad targeting practices that respect peoples intentions and context
  • Collaborate cross functionally with Sales, Marketing, Legal, Data, Product, and Engineering to deliver thoughtful experiences
  • Conduct A/B experiments, usability tests, tree tests, design sprints and more.

Berkshire Hathaway Home Services

Senior Product Designer

Feb 2018 - Oct 2019

Design lead on a cross-functional product team aimed at creating delightful experiences for home buyers and sellers.

  • Lead strategic cross-disciplinary product sprints with measurable outcomes
  • Communicate and collaborate on design decisions with a board of stakeholders
  • Measure & identify growth opportunities for companies KPI's and product usability with end users
  • Core contributor and advocate for our new design system
  • Facilitate design workshops and drive user research into design decisions


Senior Product Designer

May 2016 - Jan 2018

Led the creative direction for a global market leader in the Calibrations Industry.

  • Established a brand identity that effectively reflected the company's values
  • Spanned design disciplines from product photography to content strategy to application design
  • Worked closely with stakeholders, leadership, and a cross-functional team
  • Successfully communicated and presented product direction with detailed designs, design rationale, market research, and user feedback
  • Architected a unique design system with custom components, patterns, and more

Design Studio

Lead Designer

Jul 2015 - Dec 2015

Lead designer at a top design agency in San Diego. Produced exceptional digital and physical experiences for brands such as American Red Cross, HotSprings Spas, and local businesses.

  • Managed, recruited, and mentored the design talent
  • Worked within a SCRUM based design and development process
  • Crafted beautiful and functional designs while staying within each clients guidelines
  • Juggled several client campaigns at once to deliver high quality and on time results


Hack Reactor

Jan 2016 - Mar 2016

Advanced software engineering immersive program.


  • Data-Driven
  • Interaction Design
  • Information Architecture
  • User Research
  • Full-stack Javascript
  • Leadership