Ritansha Patni

Currently creating Swiggy's new private & strategic brands from the ground up. I am responsible for identifying food & concept gaps in the market and developing innovative brands to plug them, thereby providing a better consumer experience and resulting in a more loyal customer for the Swiggy platform.

My role involves conceptualizing, planning, marketing strategy and growth for all new brands; liaising with various stakeholders to solve challenges related to logistics, implementation, customer satisfaction, etc.

• Exceeded success KPIs on 2 concepts that will be scaled to multiple kitchens across India and presently working on the next 3 brands
• Created brands that reached the top 5% of Swiggy's national restaurant base in terms of maximum orders per day and repeat engagement metrics
• Working with India's biggest hospitality chains at the CXO level to help build delivery only brands to optimize their kitchen utilization while unlocking new sources of revenue
• Currently building the Brand Launch Playbook for delivery only brands on the Swiggy Platform

As the primary market manager for Headout's ME cities, my key responsibility was growing our top-line and market share while achieving strong unit economics. It involved building and maintaining partnerships with key accounts including relationships at the CXO level, category management, tactical growth initiatives and liaising between teams to solve challenges pertaining to supply, logistics, marketing, quality and customer satisfaction.

• Improved margins in the market by 242% YoY
• Increased revenue by >150% YoY
• Closed and managed an active supplier account base of 120 and distribution partnership base of 20
• Launched a new acquisition channel for the region via B2B partnerships that is the company's fastest growing and most profitable segment constituting 10% of overall sales
• Optimized category management for the region that resulted in higher conversions by 18% and an increase in ROAS by 20%

I was internally promoted to be one of the first members of the then newly formed Headout BD Team. My primary responsibility here was building out this team, owning key accounts and launching new markets. My role involved creating new processes from scratch, systems, databases and dashboards; account management & city launches; recruitment, training and on-boarding of all additional BD team members.

• Improved margins in ME by 600%
• Increased revenue in ME by 900%
• Added 100+ partnerships/accounts to Headout's Partnership Portfolio and Supply across Headout's US, EU & ME cities by building relationships at the senior management and CXO levels
• Launched Headout in 2 new markets - Dubai & Rome

My team owned all the listings on the Headout platform. I managed the team's workflow, internal metrics and editorial quality compliance.

• Reduced time to launch of city launch process by over 50% through elimination of inefficiencies
• Created and automated a central repository of products across markets which lead to an increase in order fulfillment efficiency and quality metrics

A hobby that I turned into a business in the short break I took in between Target and post-grad involved training members in database management and workbook manipulation through advanced MS Excel tools and formulae.

• Conducted trainings for 80+ employees as an Internal MS Excel Trainer at Target, Bangalore
• Conducted training for a batch of 15 employees at Tally Solutions Pvt. Ltd as an External Skills Trainer
• Created reporting systems for an Indian Fashion Apparel brand

Managed resource allocation, new projects, training and reporting of the floor planning process for a 22 member team.

• Increased the accuracy of overall output by 50% through a KAIZEN quality improvement project
• Optimized, organized and managed resources across the team to maximize output

Piloted the Floor Planning Team; worked on space allocation and category flow for presentation in 2000+ USA stores. I led the transition of new and complex processes from the Minneapolis (HQ) team to our 40 member

India team.

Optimized sales by creating electronic versions of merchandise presentation (planograms) for 1800+ USA stores. Increased the efficiency of a daily reporting task by 217% and daily tasks by 150%.

Activities and Societies: Student-Staff Liaison Committee

Activities and Societies: Student Representation; Intra Departmental Fest Management Team; Throwball Team