Rob Starkey

Creative Director

Saint Louis, Missouri

I am a creative director and designer known for breaking down the component parts of any consumer interaction, whether digital or experiential. With more than 20 years in the industry, I have brought my extensive experience to many sectors including Financial, CPG and Technology. I have worked on national and international brands such as Discover Card, Citi and Capital One, Mondelez, Nike, Time-Warner, Sprint, Michelob and Kraft Foods to name a few.

Work Experience

  • Big Club Digital

    Creative Director|Sep, 2015Current

    • Momentum Worldwide

      Creative Director|Jun, 2011Oct, 2014

      Worked on Mondelez (Nabisco brands), Nike, LG, Ghirardelli, SunTrust, Broadcom, Allergen, Smuckers and Sleep Innovations

      • Led creative teams from multiple offices developing integrated branding solutions including social media, content creation, brand websites, online advertising, promotions, and experiential
      • Collaborated with vendor partners to implement latest technologies for all media including responsive websites, mobile apps on both iOS and Android platforms and custom hardware/software integration for events
      • Educated creatives and clients on the digital process (both creative/technical) and trends in UX/UI
    • Moosylvania

      Creative Director|Jun, 2010Jun, 2011

      Worked on Dean Foods brands (Swiss Tea, TruMoo, etc.), Bacardi, Balance Bar, Enterprise Rent-A-Car and Capital One

      • Developed creative strategies for markeing and promotion that extended through digital, print, social media and experiential
      • Created and maintained communications from client presentations through interaction notes
      • Helped educate creatives on the digital process, both in design and copy
    • Euro RSCG Worldwide

      Associate Creative Director|Jun, 2008Jun, 2010

      Worked on Sprint, Kraft, AB-InBev, Valspar, Cabot Stains, Barilla, Wasa, Citi, Culligan, Circuit City, Shell, ExxonMobil, The Economist, The First Years, Effen Vodka, Quill, Western Union, C.B. Fleet and Assurant Health

      • Delivered digital strategies from high-level concepts to tactical executions
      • Partnered with online content providers to deliver timely and relevant messaging via rich media and awareness banners
      • Led teams of art directors and copywriters for online deliverables across multiple brands
      • Maintained high creative standards under tight deadlines
      • Supervised and mentored art directors, designers and interns
    • Razorfish

      Senior Art Director |Jun, 2007Jun, 2008

      Worked on Kraft Foods, Planters, Honeycomb Cereal, Ritz Crackers, Chips Ahoy! Garden Harvest Toasted Chips

      • Led teams from concept to launch for integrated campaigns, promotions, and online banner ads which included rich media and immersive website experiences
      • Developed creative strategies for multiple brands
      • Created fun gaming experiences in-house and with vendor partners;
    • Euro RSCG Worldwide

      Associate Creative Director|Oct, 2005Jun, 2007

      • Discover Card

        Art Director (Freelance)|Mar, 2004Oct, 2005

        • Collaborated with clients, from creative brief to the final presentation
        • Generated ideas in brainstorms for creative concepts, new product designs and credit card identities
        • Partnered with copywriters on print/online ads and direct mail
        • Worked with external advertising agency to ensure all materials match corporate brand
      • Jacobs & Clevenger

        Art Director (Freelance)|Oct, 2003Mar, 2004

        Worked on Orbitz, Federal Reserve Bank, The American Marketing Association

        • Created brand identities, logos, print collateral, print ads and direct mail
        • Presented concepts and final deliverables to clients
        • Concepted and art directed client newsletters
      • Freelance Art Director

        Jun, 2001Oct, 2003

        Clients included Time Warner Cable, University of Texas, nFusion, Milkshake Media, Jell Creative, Fly Technologies

        • Partnered with national companies, local agencies and startup companies to produce websites, marketing campaigns and collateral
        • Developed long lasting relationships with clients
      • nFusion

        Art Director|Jan, 2001Jun, 2001

        Worked on AV Guide, Newgistics

        • Served as design lead on B2B and consumer Web sites — including AVGuide.com and Newgistics
        • Concepted and designed direct mail campaigns and dimensional marketing materials
        • Designed business identity systems including letterhead and business card collateral
      • Cyberplex

        Senior Interface Designer|Apr, 2000Jan, 2001

        Worked on 3M, AMD, Ditchwitch

        • Led strategy and design phases of Web projects—including 3M and AMD
        • Created identity systems and logos, maintaining consistency between print and electronic media
      • News 8 Austin

        Senior Designer|Jun, 1999Apr, 2000

        • Created brand identities for local news groups—including News 8 Austin (now known as Time Warner Cable News)
        • Produced and designed television graphics including map systems, over-the-shoulder (OTS) and lower thirds; set standards for on-air usage
        • Developed template for the news website that was used across multiple Time Warner Cable owned news stations
        • Trained and mentored a design staff
      • Spectrum Media

        Art Director/Creative Manager|Jun, 1994Jun, 1999

        • Implemented and managed a design department utilizing the latest hardware and software for creative
        • Art directed, designed and produced hundreds of CD, cassette, audio book and video packaging
        • Worked one on one with clients on a daily basis
        • Maintained a system of weekly press checks

      Education

      • University of Oklahoma

        Bachelor of Fine Arts - Visual Communications|Jan, 1990Dec, 1993

      Skills

        • Creative direction
        • Art direction
        • Interactive advertising
        • Creative strategy
        • UX/UI
        • Concept development
        • Corporate branding
        • Social media marketing
        • Direct marketing
        • Design (digital/print)
        • Illustration
        • Animation
        • Macintosh OSX and Windows platforms
        • Photoshop, Illustrator, InDesign, After Effects and Acrobat
        • Microsoft Office including Word, Excel, and Powerpoint
        • Sketch / Zeplin
        • InVision
        • Keynote