Certified Scrum Master with experience in project management, product development, and marketing. Expertise in leadership, planning, creative design, agile principles, budget administration, and negotiations.
Founded company in 2002 and committed to help small businesses succeed. Create print collateral and corporate ID such as logos, stationary, advertising content, and catalogs. Design and develop websites.
Manage creative process from conceptualization and execution through production. Projects have varied from a website for a music band to a catalog and marketing material for a high-end barbecue grill manufacturer.
Outline necessary procedures to create intended design. Advise clients on advertising strategies and campaigns to reach target markets.
Deployed CRM across multiple global locations resulting in enhanced partner funding, and leading TechShop to launch three new global locations.
Conducted complete redesign and coding of proprietary member access and control including requirement building, vendor sourcing, and negotiations.
Direct team across design, features, content creation, and hosting/server to develop a new customer-facing website for international locations.
Prepare strategic plans, manage budgets, resolve issues, and keep track of projects’ status at all times.
Source contractors and cultivate relationships, formulate design and function decisions, translate ideas into product concepts, set deadlines, and manage estimates.
Introduced and built a text-messaging platform for restaurants as a first-ever and highly successful product aimed at enhancing productivity, optimizing profits, and improving service.
Developed simple and intuitive UX in close coordination with restaurateurs, touted by one restaurant manager as “The best thing since beer on tap” and “revolutionary” by the Training Director of a large chain.
Negotiated advertising and media buys. Created marketing collateral and tradeshow displays.
Negotiated acquisition of Freshtxt to fortune 1000 company.