Salvatore Canfora

Digital Marketing Manager

Dublin, Ireland

Over 7 years of Web, Mobile and Social Media Marketing experience across FMCG, Digital and Travel in market-leading and small-medium-large companies. Marketing and communication background including learning and working international experiences.

Work Experience

  • MSC Cruises

    Digital Marketing Manager|Dec, 2015Current

    Coordinate local marketing teams (15+ countries) in digital marketing plan to maximize ROI.

    • Plan, manage, optimize and execute online marketing campaigns across platforms and segments for international markets and multiple channels including Search, Social Media, Affiliation, Video, Retargeting and Display
    • Collaborate with e-Commerce, CRM, Finance, Product & Brand teams to ensure online strategies align with business goals globally
    • Manage teams of external partners & agencies to operate efficiently and with the most impact
  • MSC Cruises

    Social Media Specialist|Feb, 2013Dec, 2015

    Build up MSC Cruises cross-country presence in the Social Media arena (43+ countries) to increase brand awareness and boost consideration

    • Facebook, Twitter and LinkedIn cross-country campaigns management
    • Creation and Implementation of the weekly Global Social Media Content Plan
    • Special Projects to generate leads, support key events and leverage on offline campaigns
    • Online brand reputation monitoring, crisis prevention and online influencers activation
    • KPIs analysis and countries coordination to share best practices and brand consistency
  • Neomobile

    Mobile Traffic Specialist|Dec, 2011Feb, 2013

    Plan and manage more than 50 online advertising campaigns daily in order to optimize advertisers performances and publishers revenues

    • Planning, setting, optimizing and tracking CPM, CPC, CPL campaigns
    • Collaborate with brands and technical teams to ensure the expected delivery
    • Budget management, Ad-Ops and performance reporting
    • Scouting new publishers, new advertisers and new solutions to boost traffic
    • Competitors Analysis, Market Monitoring & Business Development
  • Nestlé

    CRM & Digital Marketing Specialist|Oct, 2010Dec, 2011

    Plan and execute digital marketing activities to maximize brand awareness and generate demand for Nestlè key petfood brands (Friskies, Gourmet, One, Pro-Plan, Tonus)

    • Content Management: DeM, Newsletter, SEO, Websites update
    • Performance Monitoring, Traffic Analysis and Internal Reporting
    • Special Projects Management (CercaCucciolo, PetMap, Esperto online)
    • Media & External Relations Support; • Online Advertising Support (Display & SEA)
  • Mobango

    Community Manager|Sep, 2009Oct, 2010

    Plan and Execute online activities to boost subscriptions, downloads, revenues and interactions on Mobango app store (5,5 million registered users worldwide)

    • Creation and execution of social media content to drive traffic to Mobango properties
    • Content Management to highlight the most profitable and appealing products
    • Monitoring and Stimulating conversations
    • Content Production for Corporate Blog
    • Encouraging User Generated Content production
    • Customer support


  • Università degli Studi 'Suor Orsola Benincasa'

    Master’s Degree - Business and Public Communication|20062009

    Marketing, Corporate Communication, Economics

  • Universidad de Murcia

    Erasmus project - Advertising and Communication|20072008

    Communication Studies including 3-months internship in CajaMurcia

  • Università degli Studi 'Suor Orsola Benincasa'

    Bachelor’s Degree - Communication Studies|20032006

    Private & Public Communications


    • Digital Marketing
    • Mobile Marketing
    • Social Media Marketing
    • SEO
    • SEM
    • Facebook Ads
    • Traffic Analysis
    • Content Management