Salvatore Canfora

Digital Marketing Manager
Dublin, Ireland

Over 7 years of Web, Mobile and Social Media Marketing experience across FMCG, Digital and Travel in market-leading and small-medium-large companies. Marketing and communication background including learning and working international experiences.

Work Experience

MSC Cruises

Digital Marketing Manager

Dec, 2015 - Current

Coordinate local marketing teams (15+ countries) in digital marketing plan to maximize ROI.

  • Plan, manage, optimize and execute online marketing campaigns across platforms and segments for international markets and multiple channels including Search, Social Media, Affiliation, Video, Retargeting and Display
  • Collaborate with e-Commerce, CRM, Finance, Product & Brand teams to ensure online strategies align with business goals globally
  • Manage teams of external partners & agencies to operate efficiently and with the most impact

MSC Cruises

Social Media Specialist

Feb, 2013 - Dec, 2015

Build up MSC Cruises cross-country presence in the Social Media arena (43+ countries) to increase brand awareness and boost consideration

  • Facebook, Twitter and LinkedIn cross-country campaigns management
  • Creation and Implementation of the weekly Global Social Media Content Plan
  • Special Projects to generate leads, support key events and leverage on offline campaigns
  • Online brand reputation monitoring, crisis prevention and online influencers activation
  • KPIs analysis and countries coordination to share best practices and brand consistency


Mobile Traffic Specialist

Dec, 2011 - Feb, 2013

Plan and manage more than 50 online advertising campaigns daily in order to optimize advertisers performances and publishers revenues

  • Planning, setting, optimizing and tracking CPM, CPC, CPL campaigns
  • Collaborate with brands and technical teams to ensure the expected delivery
  • Budget management, Ad-Ops and performance reporting
  • Scouting new publishers, new advertisers and new solutions to boost traffic
  • Competitors Analysis, Market Monitoring & Business Development


CRM & Digital Marketing Specialist

Oct, 2010 - Dec, 2011

Plan and execute digital marketing activities to maximize brand awareness and generate demand for Nestlè key petfood brands (Friskies, Gourmet, One, Pro-Plan, Tonus)

  • Content Management: DeM, Newsletter, SEO, Websites update
  • Performance Monitoring, Traffic Analysis and Internal Reporting
  • Special Projects Management (CercaCucciolo, PetMap, Esperto online)
  • Media & External Relations Support; • Online Advertising Support (Display & SEA)


Community Manager

Sep, 2009 - Oct, 2010

Plan and Execute online activities to boost subscriptions, downloads, revenues and interactions on Mobango app store (5,5 million registered users worldwide)

  • Creation and execution of social media content to drive traffic to Mobango properties
  • Content Management to highlight the most profitable and appealing products
  • Monitoring and Stimulating conversations
  • Content Production for Corporate Blog
  • Encouraging User Generated Content production
  • Customer support


Università degli Studi 'Suor Orsola Benincasa'

Master’s Degree Business and Public Communication

2006 - 2009

Marketing, Corporate Communication, Economics

Universidad de Murcia

Erasmus project Advertising and Communication

2007 - 2008

Communication Studies including 3-months internship in CajaMurcia

Università degli Studi 'Suor Orsola Benincasa'

Bachelor’s Degree Communication Studies

2003 - 2006

Private & Public Communications


  • Digital Marketing
  • Mobile Marketing
  • Social Media Marketing
  • SEO
  • SEM
  • Facebook Ads
  • Traffic Analysis
  • Content Management