Managed cross-functional teams of marketing, accounts, design, and development professionals to oversee strategic initiatives for agency clients and assist with new business pitches
‣ Conducted audits of client consumer journeys to identify gaps, improve product offerings, and increase conversion
‣ Consulted on optimization opportunities to develop new customer acquisition strategies, increase sales and build consumer loyalty
‣ Planned and managed direct-response SEM campaigns for bank partners and entertainment brands
‣ Established a new B2B content strategy and editorial concepts for online financing service; conducted social listening to evaluate consumer interest and strengthen sales presentations
Oversaw marketing and creative teams in the onboarding of new clients and execution of multi-channel digital campaigns that exceeded pre-defined KPIs
‣ Pitched, designed, and developed boutique e-commerce sites for celebrity clothing brands that increased paid media ROAS and monthly product sales
‣ Oversaw digital strategy consisting of paid search, paid social, display, and e-mail marketing efforts for genetic testing start-up; driving a significant increase in MoM and lifetime sales
‣ Developed multichannel marketing strategies for Fortune 500 entertainment brands, overseeing paid media strategy and execution; established real-time social listening and reporting
‣ Developed upfront presentations for television network, working with ad sales to ensure effectiveness of brand messages
Led account teams of up to 6 managers and coordinators, supporting key stakeholders both internally and client-side
▸ Devised and executed social growth strategies for candy manufacturer, driving ten and twenty-fold increases in audience and engagements
▸ Helped launch TV shows with content designed to drive shares and viewership resulting in all-time-high prime time ratings for the network
▸ Jumpstarted new organic foods brand and grew an audience of highly-engaged social media followers
Managed teams of 2-3 coordinators on multiple client accounts; reviewed and optimized all creative output prior to client review
▸ Responsible for client-facing communication, strategy, and execution of marketing initiatives
Spearheaded agency integration of new platforms and tools to promote audience growth and increase marketing efficacy
▸ Managed social communities and drove millions of visits for celebrity news and entertainment site
▸ Spearheaded launch of new, original TV programming, driving video views of show trailers, new followers on social media, and user engagements.
▸ Oversaw hiring and program management for agency internships
▸ Wrote copy and produced creative, including social posts, paid campaigns, websites, and landing pages for clients
▸ Researched and optimized keywords paid media campaigns, resulting in more efficient CPCs
▸ Project managed internal design and development teams in producing custom apps, landing pages, and creative assets for various clients
▸ Wrote copy and community-managed social media accounts for clients
▸ Executed social media strategy for news and television personality; responsible for daily client communication, social community management, copywriting, and live-tweeting public appearances
▸ Researched keywords for interest-based media targeting on TV properties
▸ Seeded brand promotional engagements on relevant online forums and blogs and maintained agency outreach lists
Graduated Summa Cum Laude with a 4.0 GPA in two major fields of study.