Sean Gordon

Marketing manager

Philadelphia, PA

MBA with 7 years of experience working in the non-profit industry. Experience in developing and producing marketing communications, maintaining data sets, and managing departmental budgets. Strong relationship management, project management, and communication skills.

Work Experience

  • Vanguard Charitable

    Marketing manager|Jun, 2017Current

    • Designed an managed execution of Vanguard Charitable's marketing plan, leading a team of seven.
    • Led team to deliver 74 email campaigns since June 2017 with an aggregate open rate of nearly 40% and a click-through rate of 4.9%, both well above industry benchmarks (per Mailchimp). Campaigns included new (or re-purposed) collateral, landing pages and content with a focus on promoting our value proposition.
  • Vanguard Charitable

    Risk and Vendor Management Advisor|Oct, 2016May, 2017

    Reporting to CFO, I implemented a sustainable Risk and Vendor Management program at Vanguard Charitable, an organization with 60+ vendor relationships and with an annual operating budget of approximately $15M.

    • Designed and delivered presentations to senior leaders and Board of Trustees to provide program updates.
    • Developed training materials for internal staff, with a focus on communicating the important role staff play in the program.
    • Coached and assisted business owners with engaging vendors to better utilize and leverage their products and services; provided support in vendor meetings/calls.
  • Vanguard Charitable.

    Technical Consultant|Apr, 2016Sep, 2016

    At the request of Vanguard Charitable's President, I replaced the Technology Manager as the technical lead for $6M+ technology initiative, Project Crane.

    • Led data analysis and validation effort to ensure successful migration of client data between providers, including reconciling 340,000 data points in our sample.
    • Served as primary technology subject matter expert responsible for evaluating information security of hosted environments, coordinating integrations among key suppliers, and developing production cut-over plan for the hosted environments.
  • Vanguard Charitable

    Operations and Compliance Analyst|Nov, 2015Apr, 2016

    Reporting into the CFO, I was responsible for managing process improvement project to improve business results, while more efficiently complying with regulatory and legal requirements.

    • Performed Assisted Chief Strategic Planning Officer with developing competitive analysis for senior leadership, including Board of Trustees.
    • Mapped key departmental processes of client service teams; implemented changes to reduce labor hours by approximately 5% for processes evaluated.

Education

  • Drexel University

    M.B.A.|Sep, 2014Dec, 2016

  • Penn State University

    Bachelor of Science - Health Policy & Administration|Jun, 2009

Skills

    • Google Analytics (Individual Qualification earned)
    • Content Management Systems (including basic HTML/CSS)
    • Mailchimp (campaigns, reporting, and list management)
    • Data analysis (Tableau, Excel, MBA coursework in stats, finance)
    • Project Management (planning, execution, change management)
    • Communication skills (including presentation skills)
    • Microsoft Office (including PowerPoint, Word, Project)
    • Leadership impact (communicating and collaborating to effect change)