Sean Gordon

Marketing manager
Philadelphia, PA

(484) 213-4983
MBA with 7 years of experience working in the non-profit industry. Experience in developing and producing marketing communications, maintaining data sets, and managing departmental budgets. Strong relationship management, project management, and communication skills.

Work Experience

Vanguard Charitable

Marketing manager

Jun, 2017 - Current
  • Designed an managed execution of Vanguard Charitable's marketing plan, leading a team of seven.
  • Led team to deliver 74 email campaigns since June 2017 with an aggregate open rate of nearly 40% and a click-through rate of 4.9%, both well above industry benchmarks (per Mailchimp). Campaigns included new (or re-purposed) collateral, landing pages and content with a focus on promoting our value proposition.

Vanguard Charitable

Risk and Vendor Management Advisor

Oct, 2016 - May, 2017

Reporting to CFO, I implemented a sustainable Risk and Vendor Management program at Vanguard Charitable, an organization with 60+ vendor relationships and with an annual operating budget of approximately $15M.

  • Designed and delivered presentations to senior leaders and Board of Trustees to provide program updates.
  • Developed training materials for internal staff, with a focus on communicating the important role staff play in the program.
  • Coached and assisted business owners with engaging vendors to better utilize and leverage their products and services; provided support in vendor meetings/calls.

Vanguard Charitable.

Technical Consultant

Apr, 2016 - Sep, 2016

At the request of Vanguard Charitable's President, I replaced the Technology Manager as the technical lead for $6M+ technology initiative, Project Crane.

  • Led data analysis and validation effort to ensure successful migration of client data between providers, including reconciling 340,000 data points in our sample.
  • Served as primary technology subject matter expert responsible for evaluating information security of hosted environments, coordinating integrations among key suppliers, and developing production cut-over plan for the hosted environments.

Vanguard Charitable

Operations and Compliance Analyst

Nov, 2015 - Apr, 2016

Reporting into the CFO, I was responsible for managing process improvement project to improve business results, while more efficiently complying with regulatory and legal requirements.

  • Performed Assisted Chief Strategic Planning Officer with developing competitive analysis for senior leadership, including Board of Trustees.
  • Mapped key departmental processes of client service teams; implemented changes to reduce labor hours by approximately 5% for processes evaluated.


Drexel University


Sep, 2014 - Dec, 2016

Penn State University

Bachelor of Science Health Policy & Administration

Jun, 2009


  • Google Analytics (Individual Qualification earned)
  • Content Management Systems (including basic HTML/CSS)
  • Mailchimp (campaigns, reporting, and list management)
  • Data analysis (Tableau, Excel, MBA coursework in stats, finance)
  • Project Management (planning, execution, change management)
  • Communication skills (including presentation skills)
  • Microsoft Office (including PowerPoint, Word, Project)
  • Leadership impact (communicating and collaborating to effect change)