Sean Gordon

Marketing manager
Philadelphia, PA
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https://www.linkedin.com/in/smgordon22/
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sean.gordon22@gmail.com
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(484) 213-4983
MBA with 7 years of experience working in the non-profit industry. Experience in developing and producing marketing communications, maintaining data sets, and managing departmental budgets. Strong relationship management, project management, and communication skills.
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Work Experience

Vanguard Charitable

Marketing manager
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Jun, 2017 - Current
  • Designed an managed execution of Vanguard Charitable's marketing plan, leading a team of seven.
  • Led team to deliver 74 email campaigns since June 2017 with an aggregate open rate of nearly 40% and a click-through rate of 4.9%, both well above industry benchmarks (per Mailchimp). Campaigns included new (or re-purposed) collateral, landing pages and content with a focus on promoting our value proposition.

Vanguard Charitable

Risk and Vendor Management Advisor
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Oct, 2016 - May, 2017

Reporting to CFO, I implemented a sustainable Risk and Vendor Management program at Vanguard Charitable, an organization with 60+ vendor relationships and with an annual operating budget of approximately $15M.

  • Designed and delivered presentations to senior leaders and Board of Trustees to provide program updates.
  • Developed training materials for internal staff, with a focus on communicating the important role staff play in the program.
  • Coached and assisted business owners with engaging vendors to better utilize and leverage their products and services; provided support in vendor meetings/calls.

Vanguard Charitable.

Technical Consultant
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Apr, 2016 - Sep, 2016

At the request of Vanguard Charitable's President, I replaced the Technology Manager as the technical lead for $6M+ technology initiative, Project Crane.

  • Led data analysis and validation effort to ensure successful migration of client data between providers, including reconciling 340,000 data points in our sample.
  • Served as primary technology subject matter expert responsible for evaluating information security of hosted environments, coordinating integrations among key suppliers, and developing production cut-over plan for the hosted environments.

Vanguard Charitable

Operations and Compliance Analyst
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Nov, 2015 - Apr, 2016

Reporting into the CFO, I was responsible for managing process improvement project to improve business results, while more efficiently complying with regulatory and legal requirements.

  • Performed Assisted Chief Strategic Planning Officer with developing competitive analysis for senior leadership, including Board of Trustees.
  • Mapped key departmental processes of client service teams; implemented changes to reduce labor hours by approximately 5% for processes evaluated.

Education

Drexel University

M.B.A.
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Sep, 2014 - Dec, 2016

Penn State University

Bachelor of Science Health Policy & Administration
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Jun, 2009

Skills

  • Google Analytics (Individual Qualification earned)
  • Content Management Systems (including basic HTML/CSS)
  • Mailchimp (campaigns, reporting, and list management)
  • Data analysis (Tableau, Excel, MBA coursework in stats, finance)
  • Project Management (planning, execution, change management)
  • Communication skills (including presentation skills)
  • Microsoft Office (including PowerPoint, Word, Project)
  • Leadership impact (communicating and collaborating to effect change)