Drove historic growth including over $3.3B in donations to Vanguard Charitable in FY21, $2.07B in FY20, $1.91B in FY19, and $1.74 in FY18.
Served as product manager for the design and implementation of Pardot and Salesforce; the implementation helped lead to a 37% increase in email opens, and provided self-service reporting that drove decision-making.
Researched best practices to design and implement a new Agile-based approach to Marketing. This change resulted in a decrease in the average project cycle time from 5 to 3 days while improving communication within our company.
Drove change management efforts across internal and external stakeholders to ensure corporate alignment on branding, messaging, and our user experience.
Managed transformation of Marketing team from 3 staff to 12, while updating the Marketing technology (martech) stack to improve effectiveness and efficiency, while reconciling to approximately 3% budget growth per year.
Temporary assignment to implement a Risk and Vendor Management department, which was staffed by 2.5 FTEs upon my departure.
Led development of quarterly dashboard which assessed the company’s risk profile, as well as key performance indicators (KPIs) as identified through a collaborative process with senior leaders.
Coached and assisted business units to better utilize vendors’ products and services; provided support in budgeting, vendor negotiations, and proposal reviews.
Created internal process documentation for adherence to corporate policies.
Leveraged internal customer feedback to create a standardized RFP process to evaluate information security and the financial health of existing and potential vendors.