Promoted to VP of Global Marketing & Brand in 2022, leading EGYM’s Global Marketing with 40+ FTEs and a $10M+ budget.
Key Achievements:
Promoted in 2021 to lead EGYM’s Global Marketing team, owning and executing all global marketing priorities as the executive marketing leader.
Key Achievements
Leading brand strategy for EGYM’s global product portfolio, driving the transformation from ‘selling steel’ to delivering fitness solutions worldwide for health and fitness facilities.
Key Achievements
Consolidated the multiverse of EGYM brands and product brands into a single, unified company Brand.
Relaunched our company website and achieved 158% channel growth YOY in 2021 while cutting bounce rates in half and driving up session duration.
Built the Brand & Content team from scratch, including all hiring, team processes, and frameworks, within the first year of my tenure.
Drove SumUp’s US market growth by localizing brand messaging and streamlining processes to identify marketing opportunities, create content, and optimize touchpoints—boosting lead generation, lowering acquisition costs, and increasing engagement.
Key Achievements
Provided mentorship and coaching in brand development, strategy, and marketing to portfolio companies for a Berlin-based venture capitalist.
Key Achievements
Built LIQID’s brand and marketing strategy, leading to €30M+ C-Series funding in 2018. Ensured consistent messaging across all channels while exceeding business goals.
Key Achievements
Joined crobo as their first marketing communications manager ever and built up the whole communications department from scratch.