A freelance video production specialist. Tasked to create, produce, and edit video content for 5 Line and its digital clients. Role also includes developing video strategies for clients and partners.
Advanced into senior-level role to plan and execute Essence Magazine’s video franchises. Primarily responsible for producing, planning and execution of Essence Magazine’s weekly live digital talk show Essence Live. Collaborates with marketing, sales, and editorial teams to drive engaging original and branded video content from concept to distribution. Works closely with brands and external clients to seamlessly integrate content and secure sponsors. Develop delivery and promotional strategies to ensure success of video across social media platforms (Facebook Live, YouTube, Instagram, Twitter). Produce and direct on-air talent in the studio and the field. Work with video, graphic, camera, engineering and master control operators to ensure prompt and successful weekly live stream. Budget, plan and produce studio and field segments. Repurpose content for Video-On-Demand across video and social media platforms. Track success of VOD’s and develop distribution and promotion strategies.
My first venture into live digital content. My role was to use my expertise to ideate and execute video for Sports Illustrated's daily live digital broadcast, SI Now. Both pre taped and live content were developed with production value in mind, held to a standard on par with traditional live broadcasts, yet still consistent with the SI brand. Conceived, pitched, and executed breaking news and long form segments for SI Now. Responsible for rundown creation, sponsor integration and line producing live and pre-taped segments. Served as show runner for live episodes shot in the field. Repurposed live segments for Video-On-Demand content across video and social media platforms.
The role that helped me transition my production skills from broadcast into digital media, my job was to distribute content from the A&E, History, Bio and Lifetime television networks to ad-supported broadband portals, TV Everywhere, Mobile, Download-To-Own, and Video-On-Demand distribution channels worldwide. Duties included timely and accurate packaging & delivery of all digital media assets and their respective XML metadata for AETN content to our various digital distribution channels.
Involved with almost every facet of the WWE production. Traveled with the Road Crew as a stage manager and floor manager for the WWE live television events. Supported Executive Producer in live broadcast of 7 hours of original weekly programming, 52 weeks per year. Coordinated performers, crew members and writing staff to ensure seamless live broadcasts. Executed sponsor integrations, rehearsals and prepared branded copy for announcers. Scheduled workflow management of International video department and oversaw creative direction of all International on air promos and PSAs. Approved scripts and video packages for original weekly shows airing in 80 countries worldwide. Duties which require extensive communication skills and working effectively in high pressure situations. Wrote on camera scripts for WWE's on air talent and produced shoots in the field and in the WWE's state of the art television studio. Additionally I served the International production department in customizing WWE's domestic properties for airing abroad. Working along side talented cameramen, graphic artists, writers, and audio & lighting techs.
Post Production intern. Assisted lead editor in post production of Trading Spaces and A Baby Story.
Worked as an intern for local Philadelphia news affiliate WYBE during their relaunch as MIND TV. Edited repurposed video content and station promos and supported control room staff by operating cameras and technical directing.
Activities and Societies: Record Holders Inc, Main Campus Program Board