Shannon Keach

As Marketing Manager at the world’s leading online art gallery, I tell Saatchi Art's brand story across touchpoints to drive business for the eCommerce company. With an emphasis on upper-funnel efforts, I’m responsible for building and managing marketing strategy on owned digital, email, and organic social media channels.

➢ Working closely with the Curatorial, Public Relations, and Design teams, I concept communication campaigns that resonate with art collectors and enthusiasts in more than 80 countries worldwide.

➢ Developing Saatchi Art’s marketing content strategy and strong editorial calendar to build brand reputation and drive sales from new customers.

➢ Managing Saatchi Art’s brand narrative on social media, connecting with a social following of over one million across Instagram, Twitter, Facebook, and YouTube.

➢ Managing email content strategy and segmentation, including ongoing newsletter efforts, triggered campaigns, and more.

➢ Creating lead-generation efforts including content marketing initiatives, partnerships, and sweepstakes.

➢ Reporting on campaign performance, working with colleagues in Performance Marketing and Business Insights.

➢ Managing junior members of the marketing team.

One-part creative, one-part entrepreneur, one-part project manager—and as only the second person on the New Business and Marketing team—I help lead the full-service creative agency's growth efforts. Collaborating closely with creative, brand strategy, social media, and media planning departments, I help oversee Mistress's reputation across owned and earned channels.

• Lead the agency's internal marketing and public relations efforts.
• Coordinate agency pitch processes, as well as preparing RFP and RFI responses.
• Manage owned marketing channels, including website, blog, and digital content, quarterly email newsletter, offline profiles, and more.
• Working with the social media team to promote the agency on owned media channels.
• Writing entries and submitting work to advertising and creative award shows like AdAge Small Agency of the Year, Shortys, Webbys, and others. Biggest wins include AdAge’s 2018 Small Agency of the Year and Shorty Social Good Awards.
• Collaborated with paid media department to build out paid media efforts on agency's behalf.
• Managed agency's awards strategy,

Expanded Codesushi’s client base as a business development manager, leveraging marketing, branding, and content strategies, to establish a domestic brand presence and increase web development sales.

Clients in the agency, startup and publishing worlds. Notable clients include OpenTable and the Endless Summer, 50th Anniversary.

• Developed owned and earned media, including website and digital properties, social media channels, and other online branding.
• Managed outbound marketing initiatives, including building email outreach campaigns, crafting pitches, generating leads, and organizing information within CRM platforms.
• Crafted and edited copy, and supervised the creation of marketing materials like infographics, case studies, blog posts, capabilities decks, and other content.
• Explored new business development strategies and established a footprint within the local tech community.
• Prepared and drafted account-related materials, including estimates, budgets, SOWs, and other documents.
• Onboarded new employees and interns, and coordinated team efforts.

Managed two awareness campaigns for Amgen biotech, a Fortune 500, crafting and delivering multiple integrated communication programs.

Clients included Amgen, American Heart Association, Easter Seals, and the Alzheimer's Association.

• Developed content across digital, social and traditional channels, including a website rebrand and overhaul, social media plan, town hall webinar, blog posts, printed brochure, etc.
• Managed relationships between stakeholders including Amgen's internal team and legal board, seven partnering nonprofit organizations, as well as various vendors and creative freelancers.
• Supervised assistants to implement and execute project elements.
• Pitched traditional media and social influencers to earn content for client initiatives and events.
• Provided cross-functional support for other accounts and initiatives including events and fundraisers.
• New-business proposal research, strategy and development.
• Wrote content on behalf of clients, from PSA scripts, to fact sheets, documents, correspondence, presentations and more.
• Managed agency's social media presence and website.

Client: the Gary Sinise Foundation.

• Recommended communication strategies to promote nationwide expansion through five key test markets.
• Provided a customizable toolkit and pitch deck to help the Foundation leverage its tactical support to potential partners including local officials, businesses, and key opinion leaders.
• Conducted research to identify cities with the most potential for campaign impact.

Clients in entertainment, real estate and nonprofit.

• Monitored print media impressions, compiled press clippings and prepared media lists using Cision software.
• Drafted and pitched letters to journalists, bloggers and other influencers.

• Developed an SEO-conscious social media and blog campaign focusing on Facebook, Twitter, Google+, Yelp, and WordPress.
• Composed press releases to announce company expansion.

Graduated summa cum laude.

Coursework in Public Relations, Integrated Marketing, and Social Media.

Graduated cum laude.

Coursework in Business, Management, and Cross-Cultural Communication.