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Shi Hui Kong, Product Designer solving problems in the B2B SaaS space

A holistic designer who is passionate about building meaningful product experiences for users. My non-linear experience across design, branding, and marketing help inform a well-rounded approach to my design decisions.

Work Experience

Jul, 2021 - Current

Saleswhale, Product Designer

Jul, 2021 - Current

Currently shadowing our lead product designer in a feature team. In midst of finding overlaps between our marketing website and the main product.

Meanwhile, I also did a little case study on supporting small businesses on Instagram. (case study linked in my portfolio)

Oct, 2019 - Current

Saleswhale, Senior Creative Designer

Oct, 2019 - Current

Designer and Facilitator

  • Creative lead for the new website launched July 2020:
  • Content strategy, UIUX for the launch of our Use Case Library on the marketing site:
  • Visualisation and design for our Pricing page on the marketing site:
  • Designing conversion workflows on our marketing website
  • Branding for our podcast and running interview series The Marketing Pod
Jul, 2019 - Oct, 2019

igloo, Digital Designer

Jul, 2019 - Oct, 2019

Key Marketing Designer in Cross-Functional Tech Startup

  • Took the lead in crafting creative assets for igloo homepage + digital marketing ads for the APAC market
  • Skilled in working in a cross-functional team across offices in SEA (PH, ID, TH)
Jan, 2019 - Jul, 2019

Freelance, Art Director

Jan, 2019 - Jul, 2019

Visual Lead in Cross-functional Teams

  • Content strategy for startups which includes design of eDMs, social media posts, video graphics, landing pages, and event branding
  • Creating a visual identity for the digital learning program at Hyper Island which includes assets for chatbot and creation of Hubspot landing pages
Apr, 2018 - Dec, 2018

Rhad , Account Manager

Apr, 2018 - Dec, 2018

Led and Managed Research and Marketing Strategy in a Lean Creative Team

  • Took the lead in crafting pitches for NIE, Temasek Polytechnic, and The Macallan
  • Led client workshop meetings for ISCA (Institute of Singapore Chartered Accountants) and Darlie for digital marketing campaigns
Dec, 2017 - Mar, 2018

DDB Asia, Account Servicing and Planning

Dec, 2017 - Mar, 2018

Coordinating Research for Innovative Shopper Marketing Strategies

  • Performed ethnographic research and uncovering insights for FMCG brands like Mr. Muscle (Chinese market) and Glade (India market)
  • Research on the Chinese market in the area of e-Commerce, deep-diving into WeChat marketing strategies for an FMCG brand for preparation of new product launch
May, 2017 - Dec, 2017

Knuckles & Notch, Graphic Designer and Project Manager

May, 2017 - Dec, 2017

Partner Relations and Communications for an Independent Art Studio

  • Presentation design used for industry talks at ST+ART MUMBAI 2017
  • Branding and marketing of the 2018 Risograph Calendar Launch Exhibition – An Affair of the Most Random Objects and Strange Thoughts
2014 - 2016

Yellow Octopus, Senior Graphic Designer

2014 - 2016

Multidisciplinary Art Direction for Omni-channel Experiences

  • Visual lead for Brewing a Better World card game design for Asia Pacific Breweries Singapore, as part of an internal communication tool to employees on the company's sustainability efforts
  • Visual lead for brand launch campaign for The Shilla Duty-Free, Korea's leading travel retailer, which resulted in high visibility for the brand with ambient ads at bus stops, interactive screens at the airport, and print ads in Tigerair magazine
2011 - 2014

Kiiin, Graphic Designer

2011 - 2014

Art Direction and Illustration Across Industries

  • Branding and illustration for the kids' activity book for Mount Elizabeth's sold-out Doctor For A Day event
  • Visual lead for an interim website redesign for Dream Academy, proposed new ways of showcasing theatre shows and special pages for theatre playlists


Aug, 2018 - Feb, 2020

Hyper Island, MA Digital Management

Aug, 2018 - Feb, 2020

Conducted research into topics such as Design Thinking, Business Transformation, and Future Mapping.

MA Thesis on digital mindfulness – A Grassroots Approach to Improving Self/Tech Balance.

Workshop toolkit available here:

2009 - 2011

Singapore Polytechnic, Diploma Visual Communications

2009 - 2011


  • User Research
  • UI Design
  • User-centered Design
  • Customer Journey Mapping
  • Data Visualisation
  • Art Direction
  • Content Strategy
  • Figma
  • Adobe Creative Suite
  • Hubspot Marketing