Shi Hui Kong, Product Designer

Dynamic Visual Inspection Workflow for the Built World

Inspect (Productivity Tool), UT8000 (Flaw Detector), Workspace (Cloud Storage)

• Streamlined the defect ticket creation workflow, enabling efficient onboarding for new users with an average ticket completion rate of 91%
• Designed and tested the POC prototype of a new report-generation experience, projected to reduce 20% of customer complaints
• Shipped the B Scan Visualisation of the flaw detector resulting in a 5% lift in market interest

User Experience for AI-powered Email Assistants

• Created the avatar and GTM landing pages for our ChatGPT-integrated email writing tool resulting in an exponential same-day increase in qualified leads for our core product
• Shipped the MVP pricing page to enable the company's self-serve product strategy, driving an alternate source of lead generation for PQLs
• Launched the product’s first template library to accelerate user adoption from organic web traffic, becoming top 3 most-visited pages in the marketing website

Lead Brand Designer and Facilitator

• Strong branding contributed to the successful acquisition of the startup in early 2022
• Creative lead for product positioning and new marketing site launched July 2020
• Branding for the company podcast (The Marketing Pod) and learning resource series (Masterclass) that includes influential movers and shakers in the global RevTech industry including speakers from Drift, Gong and Metadata

Key Marketing Designer in a Fast-growing Insurtech Startup

• Lead designer in crafting brand assets for igloo MVP website and digital marketing ads for the APAC market
• Key point of contact for creative assets in a cross-functional remote team across offices in APAC (PH, ID, TH)

Design Champion for Start-ups and SMBs

• Designed, managed and art-directed omnichannel campaigns for notable clients such as The Shilla Duty Free, UOB, Mount Elizabeth Hospitals and SOTA (School of the Arts)
• Branding projects for start-ups and SMBs across various industries such as healthcare, entertainment, education and the arts

Research topics include:

• Future mapping new ways of growing an NGO sustainably for TWC2, an NGO based in Singapore dedicated to improving conditions for low-wage migrant workers
• Using design thinking to improve lead generation for EngageRocket (people analytics startup)