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Shi Hui Kong, Digital Brand Designer currently solving problems in the B2B SaaS space

• A consumer-focused mindset and understanding of digital, marketing, advertising and branding • Believes in the value of design in building businesses and transforming organizations

Work Experience

Oct, 2019 - Current

Saleswhale, Senior Creative Designer

Oct, 2019 - Current
  • Creative lead for the new website launch:
  • Creative lead for one of our early ABM campaigns – creative direction and production of gift cards and campaign landing page
  • Led the creative direction for the Saleswhale Masterclass series; curation and production of social media content ranging from videos to banners
  • Visualisation and design for our Pricing page on the marketing site:
  • Content strategy, UIUX for the launch of our Use Case Library on the marketing site:
  • Branding for our podcast and running interview series The Marketing Pod
Jul, 2019 - Oct, 2019

igloo, Digital Designer

Jul, 2019 - Oct, 2019

Key Marketing Designer in Cross-Functional Tech Startup

  • Took lead in crafting creative assets for igloo homepage + digital marketing ads for the APAC market
  • Skilled in working in cross-functional team across offices in SEA (PH, ID, TH)
Jan, 2019 - Jul, 2019

Freelance, Art Director

Jan, 2019 - Jul, 2019

Visual Lead in Cross-functional Teams

  • Content strategy for startups which includes design of eDMs, social media posts, video graphics, landing pages and event branding
  • Creating visual identity for digital learning programme at Hyper Island which includes assets for chatbot and creation of Hubspot landing pages
Apr, 2018 - Dec, 2018

Rhad , Account Manager

Apr, 2018 - Dec, 2018

Led and Managed Research and Marketing Strategy in a Lean Creative Team

  • Took lead in crafting pitches for NIE, Temasek Polytechnic and The Macallan
  • Led client workshop meetings for ISCA (Institute of Singapore Chartered Accountants) and Darlie for digital marketing campaigns
  • Experienced in collaborating with developers and digital marketing specialists in a regional team
Dec, 2017 - Mar, 2018

DDB Asia, Account Servicing and Planning

Dec, 2017 - Mar, 2018

Coordinating Research for Innovative Shopper Marketing Strategies

  • Performed ethnographic research and uncovering insights for FMCG brands like Mr. Muscle (Chinese market) and Glade (India market)
  • Research on the Chinese market in the area of e-Commerce, deep-diving into WeChat marketing strategies for an FMCG brand for preparation of new product launch
  • Synthesising insights from shopper behaviour and customer user journeys for the creative team
May, 2017 - Dec, 2017

Knuckles & Notch, Graphic Designer and Project Manager

May, 2017 - Dec, 2017

Partner Relations and Communications for an Independent Art Studio

  • Presentation design used for industry talks at ST+ART MUMBAI 2017
  • Asset creation for National Library Board's Canvas/s Printmaking Workshop
  • Branding and marketing of the 2018 Risograph Calendar Launch Exhibition – An Affair of the Most Random Objects and Strange Thoughts
2014 - 2016

Yellow Octopus, Senior Graphic Designer

2014 - 2016

Multidisciplinary Art Direction for Omni-channel Experiences

  • Visual lead for Brewing a Better World card game design for Asia Pacific Breweries Singapore, as part an internal communication tool to employees on the company's sustainability efforts
  • Visual lead for brand launch campaign for The Shilla Duty Free, Korea's leading travel retailer, which resulted in high visibility for brand with ambient ads at bus stops, interactive screens at the airport and print ads in Tigerair magazine
  • Storyboard proposal for Season's Greeting Video and Ang Bao design proposal for UOB
  • Part of the branding team for SOTA School of the Arts Open House 2015, in charge of event collateral design
  • Event branding and collateral design for Illumirun 2014, setting the tone of voice from social media posts to stage design and event merchandise for a lifestyle event that managed to draw in a 10k strong crowd
2011 - 2014

Kiiin, Graphic Designer

2011 - 2014

Art Direction and Illustration Across Industries

  • Branding and illustration for the kids' activity book for Mount Elizabeth's sold-out Doctor For A Day event
  • Visual lead for an interim website redesign for Dream Academy, proposed new ways of showcasing theatre shows and special pages for theatre playlists
  • Design and illustration for Christmas direct mailer for History Channel (A+E Network)


Aug, 2018 - Feb, 2020

Hyper Island, MA Digital Management

Aug, 2018 - Feb, 2020

Graduated Feb 2020.

Research into topics such as Design Thinking, Business Transformation and Future Mapping.

Thesis on digital mindfulness – A Grassroots Approach to Improving Self/Tech Balance.

Workshop toolkit available here:

2009 - 2011

Singapore Polytechnic, Diploma Visual Communications

2009 - 2011


  • Art Direction
  • Content Strategy
  • Social Media Content Creation
  • User-centered Design
  • Google G Suite
  • Microsoft Office Suite
  • Adobe Creative Suite
  • Customer Journey Mapping
  • Data Visualisation
  • Presentation Design
  • UI Design
  • Hubspot Marketing
  • Figma
  • Basic Video Editing