Shi Hui Kong, Product Designer

Dynamic Visual Inspection Workflow for the Built World

Inspect (Productivity Tool), UT8000 (Flaw Detector), Workspace (Cloud Storage)

• Streamlined the defect ticket creation workflow, enabling efficient onboarding for new users with an average ticket completion rate of 91%
• Designed and tested the POC prototype of a new report-generation experience, projected to reduce 20% of customer complaints
• Shipped the B Scan Visualisation of the flaw detector resulting in a 5% lift in market interest

User Experience for AI-powered Email Assistants

• Created the avatar and GTM landing pages for our ChatGPT-integrated email writing tool resulting in an exponential same-day increase in qualified leads for our core product
• Shipped the MVP pricing page to enable the company's self-serve product strategy, driving an alternate source of lead generation for PQLs
• Launched the product’s first template library to accelerate user adoption from organic web traffic, becoming top 3 most-visited pages in the marketing website

Lead Brand Designer and Facilitator

• Strong branding contributed to the successful acquisition of the startup in early 2022
• Creative lead for product positioning and new marketing site launched July 2020
• Branding for the company podcast (The Marketing Pod) and learning resource series (Masterclass)

Key Marketing Designer in a Fast-growing Insurtech Startup

• Lead designer in crafting brand assets for igloo MVP website and digital marketing ads for the APAC market
• Key point of contact for creative assets in a cross-functional remote team across offices in APAC (PH, ID, TH)

Design Champion for Start-ups and SMBs

• Designed, managed and art-directed omnichannel campaigns for notable clients such as The Shilla Duty Free, UOB, Mount Elizabeth Hospitals and SOTA (School of the Arts)
• Branding projects for start-ups and SMBs across various industries such as healthcare, entertainment, education and the arts

Research topics include:

• Future mapping new ways of growing an NGO sustainably for TWC2, an NGO based in Singapore dedicated to improving conditions for low-wage migrant workers
• Using design thinking to improve lead generation for EngageRocket (people analytics startup)