Shuchi Mehta

Co-founded a bootstrapped venture called 3 Curious Monkeys. Its an attempt to create an authentic voice of South East Asian Culture for kids, just as Dora the explorer established itself as voice of Latino culture.

At 3 Curious Monkeys, we have developed books and apps for preschoolers that champion fun and engaging Indian characters. As parents and researchers, we’ve made it a top priority to design in a way that is developmentally appropriate, entertaining and educational for all.

For more information log on to http://3curiousmonkeys.com

• Successfully created, developed and launched award winning, editors choice, popular products.
• Featured in over 22 publications including, NPR, HuffPost and NBC.
• The 3rd product was 110% crowd funded on Kickstarter.
• Our flagship book, "The Diwali Gift" was the #1 Bestseller Holiday Book on Amazon.com one day before Halloween.
• Developed strategic partnerships with Amazon and the Saavn Group to market our products via their channel.
• Created over a million interactions of niche audiences with our brand via social media and partnerships.

Grew the customer base from a few 100's to 10,000's. Used Facebook advertising, retargeting and automated and push email marketing to engage, and retain customers, hence driving revenue.

Ran the RFM based loyalty program at bebe. Engaged and retained customers via Direct Mailers, catalogue design printing and customer segmentation using SQL databases. Automated newsletter email programs, retargeting and retaining e-commerce shoppers.

Build robust replenishing and distro based programs for over 30 high end designer vendors such as Coach, Cole Haan, Via Spiga etc. Designing per door goals and ensuring distribution is appropriately done to over 600 Macy's West doors in the region.

Web 2.0 Marketing

Viral Video Marketing

SEO, SEM strategies for digital marketing

110% Funded first South Asian Children's Product Kickstarter project.