Stephanie Chan

Creating and launching brand marketing campaigns with a focus on authenticity and motion.

• Lead a multi-channel campaign promoting the bra category, focusing on communicating the broad size and support assortment.
• Led 2020 holiday markdowns campaign driving the highest email and ecomm sales day in company history.
• Leading the 2021 SeaWheeze race creative campaign, focusing on a fun and engaging social-first experience.

Creating the new line of skin and hair care products for Lululemon

• Helped build the lululemon selfcare brand including visual direction, tone, materiality.
• Directed the design and branding of packaging, including materials and forms.
• Directed the soft launch campaign which included e-commerce, social, in-store and experiential.
• Worked with store design and merchandising to create beautifully branded displays.

Evolving the Sydney-based eyewear brand Bailey Nelson for North America.

• Leading strategy, concept and creation of campaigns promoting product launches and brand messaging.
• Led the 2017 Holiday campaign to meet global strategic goals, managed and produced studio photoshoots and oversaw global production of the campaign.
• Managed large freelance creative teams, provided guidance and mentorship to the Sydney team, ensured budgets and timelines were met.
• Collaborated with store designers on five beautiful Canadian store buildouts and supporting with store openings and collateral.

Created campaigns and storytelling that brought the heart of lululemon to life.

• Creative lead on the holiday campaign #givepresence, which was the most socially engaged campaign in the brand's history.
• Branding and launch campaign for Here to Be, lululemon's social giving platform, including a mini-documentary.
• Creative lead on multiple digital-led seasonal photography campaigns focused on still and film assets for paid media campaigns.
• Created on-brand packaging solutions for capsule collections, hangtags, shopping bags.
• Partnered tightly with project owners and producers to ensure projects were brilliant, on brand, on brief, within budget and on time.
• Worked to ensure teams were happy, healthy, and creatively challenged.

• Designed beautiful and engaging magazine layouts.
• Worked on a tight editorial timeline and budget.