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Steve Goldsmith

Executive Communications Marketing and Sales
San Francisco Bay Area, CA
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srg7777@gmail.com
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707 333 5711
Steve Goldsmith is a creative Senior Executive and Communications Professional. Steve is a pioneer of Internet Commerce and Direct Response Advertising. Steve brings advertising creative and media buying for Internet, Radio, TV, Out-of-Home, and Print. His success spans med-tech, high tech, the media, and entertainment. Leveraging extensive experience in revenue generation and exceptional project management for globally-recognized brands, Steve is a valuable asset for companies requiring expert assistance with rebranding, fundraising, corporate positioning, supplier and vendor relations, strategic alliances, or content production. His broad areas of expertise include digital marketing, operational management, fundraising, market research, public relations, creative production, advertising campaigns, multimedia communications, and competitive analysis. Throughout his executive career, Steve has held leadership positions with Sanovas Surgical Technologies, Goldsmith & Associates, nTAG Interactive, TBA Global Events, CMS, Inc., CreativeBroadcasting, Inc., iBEAM Broadcasting Corporation, Caribiner International, BigBook, Inc., ATA Media, and Cuisine Publications. Steve has led Goldsmith Agency as the President and Founder, advising over 2,000 small to mid-sized businesses in the areas of advertising, public relations, and branding. He served as the VP of Marketing for Sanovas, where he was responsible for supporting all investor and shareholder communications and developing marketing materials and played an instrumental role in raising over $75 million of funding. Steve has provided exceptional leadership to a wide range of organizations, from start-ups to international brands such as Yahoo!, Intel, and Hewlett-Packard, and represented major manufacturers in negotiations of product placements with major motion picture studios such as Columbia, MGM, and Paramount. Steve holds a BA from Duke University.
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Work Experience

Goldsmith Agency

President
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1990 - Current

Goldsmith Agency

  • Steve is a pioneer of Internet Commerce and Direct Response Advertising. Steve brings over 30 years of advertising creative and media buying for Internet, Radio, TV, Out-of-Home and Print.
  • Clients have included: Hewlett-Packard, Yahoo!, Siemens Medical Solutions USA, Jeep / Chrysler , Over 2,000 Northern California Small Businesses, Alpine Meadows Squaw Valley USA, Kirkwood Ski Resort, Columbia Pictures, United Artists
  • Steve is a pioneer of Internet Commerce and Direct Response Advertising. Steve brings over 30 years of advertising creative and media buying for Internet, Radio, TV, Out-of-Home and Print.

Sanovas

VP Marketing
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2010 - 2020

Sanovas is developing the next generation of minimally invasive surgical tools and technologies. The company's revolutionary, patented products enable surgeons to access, image, diagnose, measure and treat obstructed passageways in areas of the body that are inaccessible using currently marketed surgical tools. Sanovas' products are designed to provide surgeons with faster, less invasive, lower risk and more cost-effective interventional treatments. Sanovas is developing the next generation of minimally invasive surgical tools and technologies.

Wholesale Power Brokers

President
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2008 - 2011

Wholesale Power Brokers represents some of the largest, most competitive suppliers of natural gas and electricity today, we provide one-stop shopping for firms that produce electrical power using the wind, solar, geothermal, or other green renewable energy sources that want to find someone to purchase that power on a wholesale basis.

nTAG Interactive

Sales Director Western Region
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2007 - 2008

nTAG Interactive is the premier provider of Event Data Management (EDM) solutions for the meetings and event industry. nTAG offers complete solutions to improve, measure and automate meetings and events, on-site and in real-time. Built around the world's first interactive name badge, the nTAG System provides advanced solutions for targeted networking, session interactivity and education, and comprehensive event reporting and ROI analysis. nTAG also automates on-site logistics and provides revenue-generating sponsorship assets.

TBA Global Events

National Account Sales Western Region
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2005 - 2007

Client strategic management, event production and marketing, technology and advertising sales, public relations and strategic alliances.

PGI

Director National Accounts
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2005 - 2007

The company was acquired by TBA Global Events

iBEAM Broadcasting

Director Regional Accounts
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2000 - 2001

Sales of rich media broadcasting network via satellite. Sales to Fortune 500

Caribiner International

National Account Director
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1998 - 2001

Western Accounts Sales and Management

BigBook

National Website Distribution Manager
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1996 - 1997

Oversaw web sites development and ads for small businesses nationwide

Education

Duke University

BA Music Music and Anthroplogy
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1972 - 1976

Graduated Cum Laude

University of Miami

Commercial Music Performance and Production
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1977 - 1981

Projects

Helped launch and fund innovative MedTech company and 18 subsidiaries

VP Marketing

Skills

  • Ability to navigate and thrive in ambiguity. Calm and poised under pressure - even in life threatening situations.
  • Strong project management skills and experience working in cross-functional teams. Creates simplicity and efficiency in complex solutions
  • Keen instincts to quickly effect change and improvement – with great expertise in relationship building
  • Outstanding verbal and written communication and presentation skills and ability to express overall ideas clearly and concisely.
  • Successful negotiator - tough yet respectful of the importance of balanced outcomes
  • Creative design and problem-solving talents combined with budget management and technology savvy.
  • Proven multi-tasking capabilities with strong ability to plan, prioritize and manage complex projects under aggressive timelines.
  • Excellent market research and competitive analysis skills, with solid experience in data collection, synthesis, documentation and sales conversion.
  • Quickly grasps and utilizes emerging technologies
  • Live and online events leader. Host, moderator and public speaker.
  • SOFTWARE: Google G-Suite, Google Analytics, Microsoft Office Suite, Salesforce, SugarCRM, Trello, Asana, OneHub Secure Data, Zoom, WebEx, GoToMeeting, Mailchimp, Constant Contact, YesWare, Boomerang, CVENT, Hubspot, DocuSign