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Steven Parisi
Product Designer
Goal-driven, data-informed product designer & UX instructor based in Denver, specializing in creating intuitive, research-backed experiences that drive business impact.
Work Experience
Ibotta
Staff Product Designer
Sep 2022 - Feb 2025
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Sep 2022 - Feb 2025
- Designed and optimized user experiences for Ibotta’s cashback app and retailer-integrated promotions, ensuring seamless and intuitive interactions.
- Led the end-to-end design process, from discovery and wireframing to high-fidelity mockups, prototyping, and developer handoff.
- Leveraged user research, A/B testing, and behavioral analytics to refine features, improve usability, and drive engagement.
- Developed modular design systems and reusable components to ensure consistency and efficiency across platforms.
- Identified pain points and opportunities in the user journey, driving innovative solutions to enhance engagement, retention, and program adoption.
Auddia, Inc
Lead Product Designer
Oct 2021 - Oct 2022
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Oct 2021 - Oct 2022
- Translated broad concepts into valuable, user-centered experiences through research, prototyping, and iterative design.
- Communicated product vision using mockups, prototypes, animations, and presentations for stakeholders and investors.
- Collaborated with engineering and marketing to deliver metrics-driven, impactful solutions.
- Applied WCAG standards to ensure an inclusive and accessible user experience.
San Diego State University
Lead UIUX Instructor
Oct 2021 - Sep 2022
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Oct 2021 - Sep 2022
- Taught and mentored UI/UX students through live classes, tutoring, and interactive learning experiences.
- Created a positive, engaging learning environment by encouraging participation, critical thinking, and discussion.
- Assessed student progress and continuously refined teaching methods to align with industry trends and evolving standards.
Detroit Labs
Senior Product Designer
Apr 2019 - Oct 2021
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Apr 2019 - Oct 2021
- Led UX and UI design for long-term enterprise and consumer-facing client engagements, aligning user needs with business objectives.
- Established and introduced a robust UX research practice, incorporating user testing, interviews, and data-driven validation methods.
- Mentored product designers, fostering a culture of collaboration and continuous improvement.
- Facilitated workshops and stakeholder sessions to align teams on product vision, strategy, and user needs.
- Designed high-quality visual concepts, prototypes, and motion graphics to enhance usability and engagement.
Ibotta, Inc.
Product Designer
Jun 2014 - Apr 2019
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Jun 2014 - Apr 2019
- Led the introduction of UX research as a practice, advocating for and securing a dedicated UX Researcher role, which grew into a core team.
- Translated complex challenges into intuitive, high-impact user experiences through research, wireframing, prototyping, and high-fidelity UI design.
- Designed scalable interaction patterns and design system components to ensure consistency and usability across products.
- Collaborated cross-functionally with product managers, writers, and engineers to explore, validate, and implement user-centered solutions.
- Provided informal leadership by mentoring peers, sharing knowledge, and fostering a culture of learning and design excellence.
Contract & Freelance Art Direction + Design
Art Director | Designer
Jan 2010 - Jun 2014
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Jan 2010 - Jun 2014
Contract & freelance designer for creative agencies, ad agencies, PR agencies, and businesses around Denver, CO, Detroit, MI, and Los Angeles.
AIGA Colorado
Branding Chair
Jun 2015 - Apr 2017
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Jun 2015 - Apr 2017
Executing the creative vision for AIGA Colorado for category and cross-brand programs. Collaborate with key stakeholders across brand, social, education and event teams to translate brand strategies and equity into all physical and visual elements of product. Direct reporting to the Communications Director and AIGA CO President.
C.H. Robinson Worldwide, Inc.
Account Executive
May 2006 - Feb 2012
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May 2006 - Feb 2012
Providing customers with transportation and logistics solutions for all modes, and for the entire logistics process. Growing current accounts, and pursuing opportunities for new business. transportation sales at C.H. Robinson Worldwide, Inc.
Education
Western Michigan University
Bachelor of Arts
2002 - 2006
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2002 - 2006
Art Institute of Colorado
BA Graphic Design
Mar 2012
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Mar 2012
Nielson Norman Group
UX Certified
2014 - 2016
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2014 - 2016
Studies include:
UX Leadership
Information Architecture
Lean UX and Agile
Ideation Techniques for UX Design
Designing Influence
Cooper U
Goal Driven UX Design
Jul 2014 - Aug 2014
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Jul 2014 - Aug 2014
Projects
Skills
- Product Design
- UX Design
- UI Design
- Workshop Facilitation
- Mentorship
- UX Research
- Motion Graphics
- Art Direction
- Graphic Design
- Illustration
Languages
Italian
Full Professional Proficiency
French
Limited Working Proficiency