Stuart Waterman

AAT is a professional non-profit membership body offering accounting qualifications. It has 130,000+ members worldwide.

I lead social media strategy and implementation across multiple platforms with measurable year-on-year growth.

• Won 'Best Use of Social Media' award at Associations Excellence Awards 2015, and awarded first place at Memberwise 2014 conference for association use of social media.
• Authored social media policy for all AAT staff; run training programme with internal teams to embed social media in AAT's culture, including one-to-one sessions with CEO, Directors and President.
• Trained sales team in use of Twitter for prospect engagement; formulated and embedded accompanying content strategy.
• Managed forum migration, selecting new supplier and overseeing operations and associated member communications. Within 6 months pageviews had increased by 35%.
• Created and managed several video projects, collaborating with AAT members to produce engaging content that has driven 40,000+ views and hundreds of YouTube subscribers.
• Success led to team expansion; hired & line manage Online Community Coordinator.
• Invited to present on AAT’s use of social media at numerous association and membership industry conferences.

12-month contract. Oversaw proofreading & brand review for e-learning materials and online self-test tool, AAT Green Light.

• AAT Green Light won Best Use of Rapid E-Learning Content at 2012 E-learning Awards.
• Managed content strategy for user support related to the above, working across web pages, printed guides and how-to videos.
• Created user-friendly e-learning materials designed to communicate complex accounting concepts clearly to students.

Martha Lane Fox’s chain of karaoke bars and online streaming karaoke service. Led social media strategy and implementation across multiple platforms with measurable results.

• Managed content strategy for blog posts, promotions, social media channels and song listings; managed all content and user support for site (luckyvoice.com/home); doubled userbase in 10 months.
• Increased Facebook and Twitter audiences by +300%.
• Integral to establishing partnerships and creating content with clients such as Selfridges, AEG, T4, 20th Century Fox, Twestival, Macmillan Cancer Support.
• Managed content integrations with partner sites such as singup.org.
• Commissioned and managed designers, video editors, photographers, customer service staff, guest bloggers, user-testers.
• Produced & distributed two monthly newsletters to 50K subscribers.
• Leveraged external communities/sites to increase brand awareness and offsite SEO (e.g. Qype, LDNInteresting, leapanywhere.com).
• Quoted in New Media Age; invited to speak at PR Week & Brand Republic conferences regarding using social media for business.

UK commercial blog network with 30+ sites covering fashion, technology, lifestyle, gaming and sport. Helped increase unique users across network by 25% using social media tools/SEO strategies to market sites online.

• Managed creative content partnerships; clients included LG & Sony.
• Oversaw site launches such as AOL-affiliated walletpop.co.uk (now money.aol.co.uk).
• Managed freelance writers and trained staff to use Content Management Systems and social media tools.
• Forged and maintained strategic partnerships with third party suppliers (e.g. Six Apart, MySpace, Moblog, NewsNow, Skimlinks).

Classified ads paper and website.

• Proofread and edited clients’ advertisement text to ensure printed and online products adhered to brand’s house style.
• Managed department payroll, including sick pay, holidays and commission.
• Proposed idea for, developed and acquired full responsibility for internal staff newsletter.
• Sourced content for, edited and distributed above PowerPoint document to 70+ employees, including Managing Director, on weekly basis.

A-levels in Economics (D), English (B), French (B); S-Level English (Merit).

9 GCSEs A-C.

Fortnightly email newsletter covering curations and concoctions from my cranial curiosity cabinet.

A community for fans of narrative non-fiction.

Secured noted blogger Belle de Jour to contribute to campaign’s original content.

Music blog which I created and ran. Made a ‘tastemaker’ for BBC Sound Of 2009 & 2010 polls; nominated for a 'Record of the Day' award for Best Blog; worked with brands including Smirnoff, Eurostar & Lastminute.com.

Have also written humorous content for: Popjustice, Hecklerspray, LUV & HAT, Domestic Sluttery & more.