Tara Hadler

Responsible for warehouse technology to pick, pack, and ship customer goods.

• Built the first dynamic, digital picking experience at GoBolt
• Created tools to pick & stage heavy/hard-to-handle goods for last mile delivery
• Eliminated 2-6s per pack with new features and shipping integrations

Responsible for tech-enablement of marketing & B2B divisions with email and CRM tools.

• Managed product roadmap, whereby teams saw an increase Customer Lifetime Value (CLV) driven by growth of repeat customers and higher spends from loyal customers
• Doubled sales per email (SPE) with email automation & personalization efforts
• Oversaw development of a private app within the Zendesk Sell CRM, providing a view into customer behaviour (e.g. KPIs, purchase history, search behaviour, etc.)

Established content capabilities and managed SEO for the launch of staples.ca on Shopify Plus.

• Owned functionality for main navigation, header, and footer for staples.ca
• Managed implementation of a headless CMS (Contentful) for teams to flexibly assemble, schedule, and deliver online content
• Worked closely with digital marketing and site merchandising to drive incremental revenue and conversion
• Oversaw content migration and store locator implementation
• Successfully mitigated short-term losses in site traffic, achieving stabilization within hours of migration – and record highs within weeks

Developed digital engagement strategy – for web, email marketing, and social media – to engage, educate, and delight corporate audiences.

• Oversaw re-launch of site with a custom CMS enabling researchers and industry experts to collaborate
• Used storytelling to mobilize sustainability thought leadership to more than 5000 members, maintaining open rates of ~25% over full tenure
• Led efforts to build team’s digital literacy, which increased employee advocacy and led to record high click-throughs

Brought on board to transform sustainability research locked up in PDFs into interactive apps and websites.

Managed design, development, and implementation of digital benchmarking and diagnostic tools, including the CEO-CIO Alignment Program, a top-seller for more than five years.

Atlas Apparel was a frontend site built with ReactJS. It merged the concept of an atlas with traditional ecommerce to help curious, conscious consumers understand where clothes come from and how they are made.

Before, it was like a favela of plugins. After, it was like Google Docs with super powers for researchers and practitioners to produce and publish sustainability content onto a crisp, easy-to-navigate site.

This web app allows companies to take a research-based sustainability assessment online. Results are updated as each employee/participant completes the assessment. Client sponsors can view the results and identify how to integrate sustainability into operations and decision-making.

This tool uses COBIT5, an IT governance framework, to assess how IT can best support the business’s top priorities. Clients receive a report tailored to their results. To date, over 250 companies have benefitted from this program.