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Tom Drake

Financial Analyst and Personal Finance Expert
Airdrie, Alberta
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tomdrake.net
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tom@tomdrake.net
Experienced Financial Analyst with advanced knowledge of financial systems, including SAP, SAS, and Longview / Khalix. One of Canada's most influential personal finance bloggers. Mentioned and quoted in various media, including The Globe and Mail, The Star, Forbes, Reader's Digest, Canadian Living, Yahoo Finance, AOL, Inc., Entrepreneur, MSN Money, Fox News, Global News, US News, Money Sense, Canadian Business, Canadian MoneySaver, and Money magazine.
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Work Experience

Sobeys

FP&A Analyst III, Budgeting & Reporting
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Nov 2000 - Current

Senior Financial Analyst, providing complex financial planning and analysis, including KPIs and business decision support to the respective business function.

Engaging with business and finance leadership as a partner in the interpretation and financial impact of critical and strategic decisions and plans. Helping to shape and influence future activities and priorities focused on improving financial performance and long term sustainability of the organization.

Performing analysis and modeling that provides insight into past, present and future performance as well as “what if” scenarios to support decisions and plans. Actively engaged into the root cause and “why” of results and activities.

Drake Media

President
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Feb 2009 - Current

Starting in 2009, Canadian Finance Blog has become one of the fastest growing personal finance blogs in Canada.

Incorporated in 2011, Drake Media Inc. now manages a portfolio of sites including Create Hype, Financial Highway, Personal Dividends, Stupid Cents, and Money Index.

Drake Media is using our proven online strategies to help select bloggers grow their traffic, improve their branding, and increase their revenue. Sites we've worked with include Retire Happy, Planting Money Seeds, Out Of Your Rut, Live Rich Live Well, and the Money Mastermind Show.

The Drake Media network currently serves 700,000 page views a month. We reach more than 30,000 subscribers via newsletter and have over 150,000 followers on social media (Twitter, Facebook, Pinterest, LinkedIn, YouTube and Google+ combined).

Skills

  • Financial Reporting
  • Financial Analysis
  • Budgeting
  • Forecasting
  • Market Analysis
  • Personal Finance
  • Blogging
  • Social Media
  • SEO
  • SAP
  • SAS
  • Longview
  • Excel
  • Google Analytics
  • Google Search Console
  • WordPress