Tony Balbin

Co-founder of an online digital marketing agency specializing in search engine marketing.

• Managed monthly SEM budgets of over $80k for clients and agencies on local, national, and global campaigns.
• Designed, optimized, re-engineered, and managed over thirty successful B2B + B2C digital advertising campaigns.
• Average client has seen a 64% reduction in their cost per lead with our PPC strategies

Founder of warrior.do, a resource exploring alternative tools to upgrade the mind, at the intersection of science, spirit and technology.

• Through blogging, podcasting, and influencer outreach, went from 1,200 to 36,000 visitors per month within an 18-month period.
• Deep experience with SEO and content marketing-related skills, including keyword research, competitive analysis, SEO audits, editorial calendar creation, project management, and content creation.
• Wrote several viral articles with 3k+ share count on Facebook and Twitter

Managed 177 separate digital accounts for Culligan Water (annual budget over $1,400,000). Results between all 177 accounts:

• Increased total lead acquisitions per month by 194% - from 898 leads / month to 2,647 leads / month.
• Decreased average cost per lead by 73% - from $142.23 to $37.24.
• Increased average landing page conversion rate by 220% - from 3.14% to 10.05%.
• Other clients include: Core BTS Telepresence, Rural Mutual Insurance, Car-X Auto, Cost Cutters, Sergenian’s Floor Coverings

Worked alongside industry experts in various niche markets to create, launch and market multimedia educational programs.

• Designed and launched profitable, multi-year pay-per-click campaigns using Google Adwords, Microsoft AdCenter, Facebook and Yahoo Search Marketing advertising platforms.
• Engineered banner advertisements and text link agreements with various high trafficked web sites.
• Reached page one for competitive search phrases in Google’s Search Engine Results Page for various niche sites through advanced search engine optimization techniques.
• Ran profitable direct marketing advertisements in both print magazine and direct mail.