Veronica Hernandez

In charge of supervising all that is related to script content, whether in Spanish or English for a traveling tv show targeted to teenagers 13 + years of age. 52 episodes of 22-minutes each.

• Research and selection of all the destinations
• Managing and supervising research team and writing team
• Responsible for Quality Control of postproduction and final delivery to English versions

Responsible for negotiating with local media owners the annual media investment (negotiation of advertising space rates in BTL, ATL, and Online media) accordingly with Telefonica's objectives and within the established budget.

• Carried negotiation of services with advertising, digital and public relations agencies
• Expert skills in budget management, resource optimization, supplier management.
• Negotiation of multi-year agreements with local and international suppliers

• Prepare and execute social media marketing strategies
• Prepare budgets for events and advertising and marketing campaigns
• Design elements and tools for the execution of marketing plans for diverse clients
• Personnel supervision

As head of the marketing and coordinating team of an exclusive event location situated in mountainous scenery, it was part of my responsibilities to update its offer: locations, services, prices, and suppliers. Address requests from potential clients, follow emails, calls, visits. Organize information, respond with budget and follow up later. Show the location to potential clients

and do the follow up after sales. Coordinate and supervise the production of corporate and social events, and giving personalize attention to guests before, during and after their stay.

• Update marketing strategy: corporate video, social events, and camps.
• Tracking list of possible clients, expanding database.
• Design, development and distribution of flyers
• Update and execute sales plan, systematize database.
• Update, maintain and review social network accounts: Facebook, Twitter, Flicker, Digg.
• Prepare sales packages according to seasons: camps, Easter, Christmas holidays, Spring Break, Summer vacation.
• Achieve commercial partnerships, prepare a list of products and services, prices and contacts
• Marketing study of the competition

Ensure the proper functioning of the company's various departments and the fulfillment of the objectives proposed by senior management.

Supervising hired personnel, the practical organization of tasks and goals to be carried out in the short, medium and long-term, approval of projects in accordance with delivery dates, direct relations with established clients and possible ones, the search of personnel and administration of budgets assigned to the various projects.

• General Producer 424tv, music video latinamerican cable channel
• Video Blogs Producer "mipunto.com" (web portal - Telefónica Venezolana)
• Mobile integration Content manager
• General production of pilot for "Tropicalia" a gardening tv show for Fox Networks
• General Production Christmas campaign 2009 - HBO Latin American Group - Latin American Poets (Super 35mm)
• General Production Ad piece Klin shoes February 2009 - digital format and virtual studio
• General production Christmas commercial for Grupo Zoom 2008 - 35 mm
• General Production corporate video internal management annual meeting - Pepsi 2008 - Empresas Polar

General Production of a sports TV Show for small children, "Growing as a Team".

• Research of the themes of each episode
• Organizing recording schedules
• Record all material, and interviews
• Write scripts for each episode (6 in total)
• Supervise editing and postproduction of all episodes until delivery of the final product to the client

Supervising and coordinating all Independent National Production approved by the network (It included follow-up of deliveries, coordination of contents, recording of informative capsules, coordinating transmission according to programming scheduled of several shows such as"Digalo Aqui", La Merienda ", "La Gran Consulta ").

• Generate guidelines for an internal talent contest dedicated to generating new ideas for new shows and programming
• Develop a framework for advertising agency functions, negotiation, and mediation with national producers.
• Production of audiovisual reports of social complaint to show the country's social, economic and political situation (includes production in all stages).
• Production of informative tv shows (short clips, social, investigative) in all stages.

Coordinating, monitoring, and realization of all activities related to the audiovisual production of a historical documentary for a recognized banking institution. Location and archive material research, personnel supervision, editing review, direct relationship with the client, etc.

Manage and supervise all levels (pre, post, and production) necessary to carry out a weekly television TV Show. Family TV Show dedicated to the promotion of the tourism initiative in Venezuela.

• Establish annual budget
• Establish season programming of 26 episodes of 22minutes.
• Supervise Quality Control according to network's guidelines.
• Supervise production team
• Supervise correct fulfillment of advertising commitments

• Customer service
• Operation of editing systems
• Operation of audiovisual equipment
• Audiovisual production assistance
• Assistance in administrative functions

Graduated with a TV and Film Production Minor. During my passage through the university life, I participated in its political movement as a candidate for the Mass Media Students Center (CECOSO), in its arts as a member of the UCAB Theater and the Mass Media Department Student Newspaper and as a Columnist for a national weekly youth-oriented publication - URBE

One-year certification course for the translation of non-legal documents and literary texts for the Spanish and English languages.

High School Education according to the Montgomery County Education System. I participated in the Drama Club and the Co-Ed Volleyball team.