Virginia Aranaz

Erretres is a branding and digital consultancy based in Madrid, working internationally in Europe, America and Asia. Its work is characterized by human-centered and technology-infused design solutions, as well as business innovation and strategy.

• Research and identification of problems through stakeholder workshops and user interviews
• Creation of sketches, wireframes and final design to communicate user flows and interactions to engineers
• Working on the user experience of a product from conception through to launch
• Working closely with branding, strategy and engineering to ensure a smooth product development process.

Nuji is a leading fashion and homeware marketplace with thousands of the world's best brands. The site does tens of millions in sales per year and combines high quality editorial with the world's best products. London.

Areas of expertise: Editorial, Growth & Brand Awareness and Product

• Definition and execution of content strategies for web, email and social networks. Launched ‘Notes’, the editorial side of Nuji with the aim of growing the number of recurring visits, increasing user retention and creating brand awareness
• Business development and commercial partnerships with retailers across Europe and the US. Affiliate Marketing with the different partners. Some clients include: LVMH, Condé Nast, YOOX, Farfetch, Bergdorf Goodman and Adidas
• Build a strong brand that people respect and engage with, focusing on content and product inventory
• Definition of the Communication and PR plan for the launch of the Nuji iOS app
• Working closely with the product team on the strategy of features and roadmap (UX flows, AB testing)
• Analysis of performance and conversion to improve the user experience

Linda Farrow is a luxury fashion eyewear company. London.

• Generation of weekly press reports and distribution to agents, distributors and clients all over the world
• Distribution of press samples leading to company’s exposure at a global level
• Organising and participating in tradeshows including London, Milan and Paris
• Management of Linda Farrow social media, including Twitter, Facebook and the updating of lindafarrow.com
• Implementation and management of a new warehouse stock database
• Assisting the Press & Marketing Director in all stages of the Press cycle, including the organisation and running of Press and Marketing events

Luchford APM is a leading luxury and lifestyle communications and creative agency. London.

• Showroom assistant
• Co-ordination of samples for press requests – local and international
• Organisation of designer Christian Blanken’s Spring Summer 2011 collection presentation at London Fashion Week

Madrid.

• Liaising with journalists to create infographics for different sections - Economy, Science, Culture, Politics and Communication
• Responsible for a number of infographics published

London.

• Research of information and data mining for the creation of infographics
• Assisting the Head of Graphics throughout all stages of organisation and development

Research, Strategy, Information Architecture, User Flows, Design Patterns, Prototyping, Usability. Design Thinking, Lean, Agile.

elcafetero is a personal project focused on how to make great coffee at home. It is a subscription model business with the aim of promoting specialty coffee in Spain.

I Might Do is a curated breakdown of the best food, design and cultural happenings in London.