Matthew Beasley

Lead the UX/UI for Arrow, a Spotify-like platform for songwriters with an added pitching arm, encompassing both a native mobile app and a desktop application. Increased number of demos uploaded and pitched.

Conducted ongoing usability and discovery research for Arrow, leading to the identification and implementation of key features that increased platform adoption rates and improved UX/UI based on user needs.

Designed the UX/UI for Master Delivery Report, resulting in a 40% increase in asset delivery and production.

Provided User Research and UX design to create a productive environment for IBM's 365,000 worldwide employees. Lead with human-centered design to drive simplicity and ease of use.

• Part of the strategy team for Workforce Impact Team (WIT) providing research to uncover pain points 350,000+ IBMers are experiencing with internal tools.
• Provides recommendations to the executive team on ways to fix urgent issues among products. Artifacts include journey maps, golden threads, detailed point system breaks down, and prototypes.
• Led research to uncover pain points for maintainers, and contributors of code within the InnerSource Application, resulting in tailored frameworks for user personas that increased productivity and InnerSource adoption.
• Lead User Research & Designer for BluePages and CV Builder products. Providing usability research, NPS comment analysis, and UX design to assist the visual design team on the redesign.

Evaluated trends, cultural shifts, and behavior across web and mobile platforms in 120 countries that aligned with long- and short-term goals, encouraging increased user interaction, reducing negative Net Promoter Scores (NPS), and increasing brand visibility.

• Helped implement and facilitate lean management processes, promoting efficiency, aiding in locating/resolving pain points, and allowing for effective change management. Provided coaching and motivation to team members.
• Increased engagement rates for ibm.com by 40% in 4 months through user research.
• Held brainstorming sessions that empowered teams to share perceptions, insights, and new ideas, cultivating an environment of creative problem-solving, future-facing action planning, and open communications.

Managed and directed communications plans, differentiation techniques, cultural strategy implementations, design methodologies, and branding proposals for all web, mobile, social media, and merchandise platforms.

• Interviewed key stakeholders to brainstorm and present the rebranding of Emory with breakthrough branding guides, new digital patterns, and a seamless appearance to the overall look of collateral.
• Redesigned existing sites including the UX, design, and front-end coding for the Emory Seed the Future, Emory Library Service Center, The Friends of Bobby Jones, Emory President, Emory Continuing Education site, and more.
• Coded all sites using responsive technologies like HTML5, CSS3, JavaScript, and Bootstrap.

Brainstormed and developed design concepts for Manheim, Autotrader, and Kelly Blue Book based on their identified needs, turning around stagnant and underperforming ideations into concepts that produced record numbers within 1 year.

• Drove a new vision for marketing campaigns and marketing/art designs in the creation of marketing collateral.
• Researched and analyzed market trends and audience insights to lead integrated and disruptive marketing and branding strategies that connected with consumers' needs, emotions, and values.
• Applied strong communication skillsets to educate personnel on brand identity guidelines and consumer engagement tactics.

• Managed a team of designers, developers, and writers that provided marketing services to clients in various industries.