Matthew Beasley

Provides user research and UX design to create a productive environment for IBM's 365,000 worldwide employees. Lead with human-centered design to drive simplicity and ease of use, engineering the systems that run the business, and innovating to transform the business.

• Part of the strategy team for Workforce Impact Team (WIT) providing research to uncover pain points 350,000+ IBMers are experiencing with internal tools.
• Provides recommendations to the executive team on ways to fix urgant issues among products. Artifacts include journey maps, golden threads, detailed point system breaks down, and prototypes.
• Lead User Research & Designer for BluePages and CV Builder product. Providing usability research, NPS comment analysis, and UX design to assist the visual design team on the redesign.

Evaluate trends, cultural shifts, and behavior across web and mobile platforms in 120 countries that align with long- and short-term goals encouraging increased user interaction, reducing negative Net Promoter Scores (NPS), and increasing brand visibility.

• Helped implement and facilitate lean management processes promoting efficiency aiding in locating/resolving pain points, and allowing for effective change management. Provided coaching and motivation to team members.
• Manage project management processes including roadmaps, staffing, brainstorming concepts, developing pitches, and collaborating with stakeholders to fine-tune sketches, wireframes, presentations, prototypes, and more.
• Hold brainstorming sessions that empower teams to share perceptions, insights, and new ideas which cultivate an environment of creative problem solving, future-facing action planning, and open communications.

Managed and directed communications plans, differentiation techniques, cultural strategy implementations, design methodologies, and branding proposals for all web, mobile, social media, and merchandise platforms.

• Interviewed key stakeholders to brainstorm and present the rebranding of Emory with breakthrough branding guides, new digital patterns, and a seamless appearance to the overall look of collateral.
• Redesign of existing sites including the UX, design, and front-end coding for the Emory Seed the Future, Emory Library Service Center, The Friends of Bobby Jones, Emory President, Emory Continuing Education site, and more.

Brainstormed and developed design concepts for Manheim, Autotrader, and Kelly Blue Book based on their identified needs turning around stagnant and underperforming ideations into concepts that produced record numbers within 1 year.

• Drove a new vision for marketing campaigns and marketing/art designs in the creation of marketing collateral.
• Researched and analyzed market trends and audience insights to lead integrated and disruptive marketing and branding strategies that connected with consumers’ needs, emotions, and values.
• Applied strong communications skillsets to educate personnel on brand identity guidelines and consumer engagement tactics.

• Designed and produced all in-house marketing and advertising materials to ensure sales and profitability and drive brand identity and loyalty.
• Fastidiously managed day-to-day operations of the creative and engineering department.
• Articulated strategic ideas and new vision to clients resulting in the capture of new accounts.