Provides user research and UX design to create a productive environment for IBM's 365,000 worldwide employees. Lead with human-centered design to drive simplicity and ease of use, engineering the systems that run the business, and innovating to transform the business.
Evaluate trends, cultural shifts, and behavior across web and mobile platforms in 120 countries that align with long- and short-term goals encouraging increased user interaction, reducing negative Net Promoter Scores (NPS), and increasing brand visibility.
Managed and directed communications plans, differentiation techniques, cultural strategy implementations, design methodologies, and branding proposals for all web, mobile, social media, and merchandise platforms.
Brainstormed and developed design concepts for Manheim, Autotrader, and Kelly Blue Book based on their identified needs turning around stagnant and underperforming ideations into concepts that produced record numbers within 1 year.