Lead the UX/UI for Arrow, a Spotify-like platform for songwriters with an added pitching arm, encompassing both a native mobile app and a desktop application. Increased number of demos uploaded and pitched.
Conducted ongoing usability and discovery research for Arrow, leading to the identification and implementation of key features that increased platform adoption rates and improved UX/UI based on user needs.
Designed the UX/UI for Master Delivery Report, resulting in a 40% increase in asset delivery and production.
Provided User Research and UX design to create a productive environment for IBM's 365,000 worldwide employees. Lead with human-centered design to drive simplicity and ease of use.
Evaluated trends, cultural shifts, and behavior across web and mobile platforms in 120 countries that aligned with long- and short-term goals, encouraging increased user interaction, reducing negative Net Promoter Scores (NPS), and increasing brand visibility.
Managed and directed communications plans, differentiation techniques, cultural strategy implementations, design methodologies, and branding proposals for all web, mobile, social media, and merchandise platforms.
Brainstormed and developed design concepts for Manheim, Autotrader, and Kelly Blue Book based on their identified needs, turning around stagnant and underperforming ideations into concepts that produced record numbers within 1 year.