Will Lawrence

Siftery helps businesses discover, buy and use software

• Extracted data and used statistical analysis to evaluate the effectiveness of push notifications on 7-day churn rates using SQL (Apache Hive, Hue) and STATA
• Conducted an end-to-end cost-benefit analysis of 5 mid-tier markets, including a STATA statistical model to estimate brand equity-based on user growth behavior; made market entry recommendations that weighed marketing costs against business needs
• Researched competitors’ ad monetization strategies using datasets from comScore, eMarketer, and internal databases to recommend ad inventory changes and future ad strategies; presented my high-level findings to 60+ Tumblr employees
• Pulled data from internal datasets and used statistics to identify an opportunity to convert 17% more users in a specific user flowof push notifications on 7-day churn rates by merging marketing data with data analytics tables in SQL

• Designed the prototype, wireframes, and full conversational experience for an AI bot in partnership with Microsoft Teams
• Acted as a product manager for a team of 5 developers, including setting feature milestones with stakeholders, presenting weekly progress to managers, and managing the product backlog within an agile framework
• Synthesized quantitative data from telemetry events and qualitative user research from 23 usability tests into actionable tickets in Visual Studio; worked with engineers to improve the experience and confirm the build meets the user specifications

• Led strategic projects for one of China's leading programmatic ad platforms, including the launch of a central sales resource library, an international hiring campaign that led to several new hires, and a training program on agile product design processes
• Conducted in-depth market research using Excel and Tableau to identify 19 investment target markets based on digital penetration rates and economic growth, enabling foreign brands to launch cost-effective advertising strategies in mainland China
• Improved sales team’s ability to convert business contacts into customers by designing a CRM application that uses modern technologies to tag, categorize and add business contacts into the company sales funnel

• Outperformed sales goal by 265%, increasing regional sales by $10,270, and email list signups by 42% for tech client by using online referral campaigns, creating a brand ambassador program, and sponsorship models with local hackathons
• Strengthened KPMG’s relations with the Canadian tech community by launching 24 public-facing online advertisements, optimizing for follower engagement, branded search rates, and click-through-rate within tech-specific media channels

• Trained team on Scrum task management software to better manage technical tasks across 3 global offices by personally onboarding team members, leading meetings to prioritize technical projects, and structuring weekly development cycles
• Enhanced homepage conversion rates by 33% and grew social media following by 47% through A/B tests and the execution of a new content marketing framework centered around customer retention, audience segmentation and brand affiliations