Will Burroughs

Los Angeles, California
williamjburroughs@gmail.com

The need to solve problems is something that has always driven me. While that can sometimes make me an annoying fiancé, I believe it makes me a great strategist. I love sitting with people to discuss the various ways to approach a problem and then stress-testing and massaging it until it’s tight. But I also believe in just getting on with it; not sitting around mulling ideas endlessly, but rather experimenting with solutions and trying them on for size. Ideating on the fly, working quickly, treating strategy like an open conversation rather than a one- sided dictate. It’s important to be generous with ideas, to be “an open mind that opens minds”. In a post-digital world, we’ve moved beyond “advertising”; brands need to be focused on empowering people. As digital products become as important as physical ones, brands need to leverage both in harmony and should never be defined as a “producer of x”, but instead seen as a “believer in y”, using their power and influence to change the world for their customers. And so, for me, the very best thinking is that which takes a desire to truly help people, works at bringing that experience to life and then uses media to amplify.