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Zeeshan Khan

UX/Product Design, Strategy Direction, Brand Direction, Experience Optimization
Atlanta, GA
linkedin.com/in/zeeshankh
610198@gmail.com
4047848625
I’m a UXer who has a passion for making simple things and making things simple, with over 17 years of experience.

Work Experience

Founder & Principal Designer

Creative Pillar

Jul 2022 - Current

Cox Communications

Expertise in end-to-end UX/UI design, from research and ideation to launch and iteration, with a focus on mobile apps and cross-platform solutions. Proven ability to lead design initiatives, collaborate with cross-functional teams, and deliver measurable results.

  • Led the 0-1 launch of Cox Mobile service as the sole UX designer owning the mobile app portfolio and achieving YoY growth in visits, leads, and customer self service solutions while exceeding KPIs.
  • Led the development of a variables-powered design system, collaborating with Engineering to establish reusable tokens that standardized UI components across all platforms, improving development velocity
  • Enhanced the Cox communications app, improving transaction success rates to 96% while maintaining a 4.5+ app store rating.
  • Worked on implementing the first
  • Drove 5 consecutive years of revenue and transaction growth through UX optimizations, data-driven decisions, and feature enhancements.
  • Managed the entire mobile app portfolio for Cox Communications, shaping B2B & B2C self-service strategies and AI-powered experiences that handle 85% of customer transactional and troubleshooting interactions.
  • Designed intuitive transaction-based interfaces for a CommTech client, streamlining user onboarding, account management, and financial workflows.
  • Lead UX design efforts across large & complex features while partnering closely with research, engineering, & business stakeholders to find elegant and practical solutions.
  • Leading the design roadmap, business case prioritization, solution development, delivery, and lifecycle management associated with the digital aspects of design delivery.

Hyundai

  • Worked with the team responsible for creating Hyundai’s Evolve+ platform to design and reshape their mobile app for a seamless experience.
  • Created a White-label product that helped them launched the service in multiple markets.

Genesis Reserve

  • Designed “Genesis Reserve”, their very first mobile experience to sell subscription of their new vehicles.
  • Worked in partnership with Genesis’ brand, marketing and executive team directly to ensure a consistent experience while maintaining all the design standards.
  • Worked with the development team to ensure quality and market launch.

Senior User Experience Lead

Jul 2020 - Jul 2022
  • Owned end-to-end UX for Cox Communications' mobile apps portfolio, modernizing existing interfaces while implementing platform-specific iOS/Android design standards to elevate product quality.

  • Led UX design for all Cox Communications mobile applications, optimizing existing user flows while establishing platform-aligned design systems (Human Interface & Material Guidelines) to improve usability metrics.

  • Hired to redesign and standardize Cox's mobile app ecosystem, delivering:

    • Modernized UI/UX across all applications
    • Platform-native patterns compliant with iOS/Android standards

UX Lead / Senior Designer

Jun 2018 - Jul 2020

As Senior Product Designer, I spearheaded the transformation of Flexdrive’s mobile apps, dealer tools, and F1 Platform, delivering cutting-edge UX/UI solutions that powered the US marketplace and global expansion—including Lyft Express Drive’s explosive growth.

  • Scaled a White-Label Platform – Redesigned Flexdrive’s mobile app and vehicle subscription platform, enabling seamless white-label customization for domestic and international partners.
  • Built the First Design System – Established a token-based, variable-driven design system in collaboration with Engineering, ensuring brand consistency while accelerating development for all of our international partners.
  • Led high-impact UX enhancements that doubled app conversion (YoY) and boosted ratings from 3.x to 4.x stars, significantly improving user trust and engagement.
  • Product-Led Growth for Lyft Express Drive – Partnered with Product & Operations to scale Lyft’s fleet from 2,000 to 20,000 vehicles, designing tools to support rapid expansion.
  • Shifted the company from project-based execution to  product level development, aligning features with KPIs, business objectives, and market needs.
  • Engineered for Global Flexibility – Worked with Engineering to refactor the software layer, ensuring adaptability for international partners and operators.
  • By merging design thinking, technical collaboration, and business strategy, I delivered measurable impact—enhancing user experience, accelerating growth, and future-proofing the platform for scale.
  • Flexdrive was acquired by Lyft in 2020.

Founder

Jan 2018 - Dec 2020

Senior UX Designer - Mobile Apps

Sep 2015 - Jan 2018

• With no time for training, learned the business and product values quickly and started working with mobile app teams from day one.

• Single handedly reduced the product backlog by 50% in the first month by implementing the feature sets that were pending due to the lack of a design resource.

• Conduct user research, perform competitive analysis, and analyze findings to understand and validate product

ideas and features.

• Establish guidelines and design core elements for Cox Automotive design system for Android, iOS and responsive web.

• Estimate and prioritize design tasks based on business and user needs and align to development cycles.

• Collaborate with UX Research Team to conduct surveys, interviews, off-site and onsite user research to inform product design and product development.

• Design and evaluate visual human interfaces using the most current of Apple's Human Interface Guidelines and

• Google Material's Design Guidelines while maintaining the brand identity.

• Delivered conceptual diagrams, wireframes, and prototypes to communicate ideas with broader UX, product and engineering team.

• Educate product and engineering teams on UX best practices, processes and techniques to make UX an integral part of the organization.

• Working closely with the UX architecture team to implement current patterns and inventing new patterns to en

rich the mobile experience and further evolve the design system.

• Reimagined the entire line of mobile products to align them with the industry standard from design and engineering perspective.

• Assisted development teams with new products discovery and bug fixes.

• Held 1st position in two consecutive companywide Hackathons.

Lead Mobile Designer

Sep 2013 - Aug 2015

• Launched The Weather Channel’s iPhone app redesign, currently the most downloaded weather app in Apple’s Appstore, as first major project.

• Lead the redesign of Android Phone and Android Tablet apps immediately after the successful launch of the iPhone app.

• Analyzed and highlighted mobile design trends and their impact on The Weather Channel’s mobile business by regularly sharing new design ideas with the product team and engineering team.

• Worked closely with multiple design tools (e.g., Photoshop, Pixate, Flinto, Balsamic, Etc.) to work on wireframes, prototypes, and pixel-[erfected comps.

• Worked closely with Product Managers and development teams to gather product requirements.

• Assisted development teams with new feature discovery, UI development, and bug fixes.

• Collaborated with cross--functional teams, primarily Business Development, with product presentations for large global partners.

• Created a cross--platform UX experience that led to easier implementation across all mobile apps.

• Established relationships with inter--departmental and cross--functional teams to encourage positive working environment and exchange of information.

• Created a product marketing strategy around mobile that resulted in getting multiple national accounts which brought in a significant amount of revenue to the mobile group.

• Lead the effort for a server side product with that helped the client solutions team by increasing their efficiency by 300%.

• Brought the same strategy to client facing side and helped lower the size of the app installed on a device by 24% on iOS and 32% on Android.

• Lead the efforts on various time sensitive and high level projects while ensuring the quality of the flagship applications.

• Experienced in Agile and Kanban product development methodologies.

• Learned and became a great Foosball and Ping Pong player.

UI/UX Design Specialist

May 2013 - Aug 2013
  • Responsible for UI/UX design for entire product lines for 2x teams, with two different development team. 

  • Collaborated with the teams to create sitemaps, storyboards and user personas for mobile and web 

  • Delivered creative solutions for brands and businesses through: 

    • Graphic design, web design, and brand development design, and strategy.
  • Designed the user interface for various mobile devices such as iPhone, Android, tablets, etc. 

  • Helped a team build an interactive 46” hand gesture display for retail stores. 

  • Participated in all phases of research and design to create an ideal user experience for corporate and retail mobile solutions. 

  • Understand and analyze the teams’ needs, wants, and vision on a local and regional scale. 

  • Discover brand core values and strengths within designated market. 

  • Strengthen brand identity through unique positioning and presentation. 

  • Graphic design that is strategically developed and produced to best furthers the teams’ company and brand. 

  • Designing products that are harmonious and aligned with brand vision which utilizes intuitive design theory, UX, and UI.

Founder & CEO

Dec 2011 - May 2013

A mobile app for college students that accumulates all the on and off campus events and bring it to their smartphones.

  • Started as a small research for fun in college and ended up with a brilliant idea.
  • Brand development, Product UI and UX development. Developed brand strategy. 
  •  Responsible for the launch and execution of brand strategies
  •  Establish the branding objectives and strategies on several focused areas 
  • Strategic Consulting, including business plan & sales strategy development.
  • Creating new and managing existing relationships with partners.
  • Presiding over the organization's day-to-day, month-to-month operations. 
  • Product is under Alpha testing (Expected to Launch in Q2 of 2013).
  • Responsible for company’s vision, branding, product design and partnerships.

Co-Founder - Product Design

Aug 2010 - May 2013
  • Assessed mobile platforms using SWOT analysis to find strengths and weaknesses of individual platforms before committing to Apple’s iOS as the launch platform.
  • Collaborated with Co-Founder and Lead Developer to launch startup’s first iPhone app in record time- two months.
  • Managed and outlined product workflow to lead developer with wireframes and specifications.
  • Identified and communicated minimal infrastructure requirements to the developer to allow for reliable back-end architecture.
  • Extensively evaluated multiple analytics solutions to select two to monitor app usage and user behavior.
  • Tracked industry engagement metrics to measure product performance against the industry average.
  • Researched and devised app --specific metrics for development and engagement insights.
  • Was responsible for the product design; concept for LAUNCH Ticker (Jason Calacanis') company. -- Took 3 product for the company from idea to a successful launch.
  • Helped the company by designing full mobile apps for several companies for partnership (Technologizer, Twit TV, etc.).
  • Led brand strategy and stream lined product UI/UX experience simultaneously to ensure consistency between the two.
  • On-boarded multiple partners to help scale users by creating unique mobile apps.
  • Executed PR efforts -- resulted in multiple stories in trade publications including a feature story in the Atlanta Business Chronicle and as T-Mobile UK’s App of the Month for May 2011.
  • Oversaw company get selected at Startup Riot 2011 and Digital Summit 2011 as top Atlanta startup.
  • Led negotiations and secured 7 cross promotion partnerships in 3 months to reach 40M monthly visitors pre-launch.
  • Communicated with partners actively to ensure accurate implementation of the cross-distribution and branding partnerships.
  • Managed external relationships with active partners, potential partners, prospective investors, and journalists.

Founder

Jun 2007 - Apr 2011
  • Founded the first company at age 19 and disrupted the computer repair industry in Atlanta.
  • Took the company from one store to 5 stores with almost $500K in revenue with a team of 3 as a sophmore in college.
  • Successfully signed several businesses and individuals for new business strategic partnerships.

Skills

  • User Experience
  • Visual and Interface Design
  • Virtual Interface Design
  • User-centric Design
  • Rapid Prototyping
  • Usability Testing
  • User Research
  • Content Strategy
  • iOS and Android HIG
  • Responsive Web Design
  • Mobile Applications
  • Product Design