Cox Communications
Expertise in end-to-end UX/UI design, from research and ideation to launch and iteration, with a focus on mobile apps and cross-platform solutions. Proven ability to lead design initiatives, collaborate with cross-functional teams, and deliver measurable results.
Hyundai
Genesis Reserve
Owned end-to-end UX for Cox Communications' mobile apps portfolio, modernizing existing interfaces while implementing platform-specific iOS/Android design standards to elevate product quality.
Led UX design for all Cox Communications mobile applications, optimizing existing user flows while establishing platform-aligned design systems (Human Interface & Material Guidelines) to improve usability metrics.
Hired to redesign and standardize Cox's mobile app ecosystem, delivering:
As Senior Product Designer, I spearheaded the transformation of Flexdrive’s mobile apps, dealer tools, and F1 Platform, delivering cutting-edge UX/UI solutions that powered the US marketplace and global expansion—including Lyft Express Drive’s explosive growth.
• With no time for training, learned the business and product values quickly and started working with mobile app teams from day one.
• Single handedly reduced the product backlog by 50% in the first month by implementing the feature sets that were pending due to the lack of a design resource.
• Conduct user research, perform competitive analysis, and analyze findings to understand and validate product
ideas and features.
• Establish guidelines and design core elements for Cox Automotive design system for Android, iOS and responsive web.
• Estimate and prioritize design tasks based on business and user needs and align to development cycles.
• Collaborate with UX Research Team to conduct surveys, interviews, off-site and onsite user research to inform product design and product development.
• Design and evaluate visual human interfaces using the most current of Apple's Human Interface Guidelines and
• Google Material's Design Guidelines while maintaining the brand identity.
• Delivered conceptual diagrams, wireframes, and prototypes to communicate ideas with broader UX, product and engineering team.
• Educate product and engineering teams on UX best practices, processes and techniques to make UX an integral part of the organization.
• Working closely with the UX architecture team to implement current patterns and inventing new patterns to en
rich the mobile experience and further evolve the design system.
• Reimagined the entire line of mobile products to align them with the industry standard from design and engineering perspective.
• Assisted development teams with new products discovery and bug fixes.
• Held 1st position in two consecutive companywide Hackathons.
• Launched The Weather Channel’s iPhone app redesign, currently the most downloaded weather app in Apple’s Appstore, as first major project.
• Lead the redesign of Android Phone and Android Tablet apps immediately after the successful launch of the iPhone app.
• Analyzed and highlighted mobile design trends and their impact on The Weather Channel’s mobile business by regularly sharing new design ideas with the product team and engineering team.
• Worked closely with multiple design tools (e.g., Photoshop, Pixate, Flinto, Balsamic, Etc.) to work on wireframes, prototypes, and pixel-[erfected comps.
• Worked closely with Product Managers and development teams to gather product requirements.
• Assisted development teams with new feature discovery, UI development, and bug fixes.
• Collaborated with cross--functional teams, primarily Business Development, with product presentations for large global partners.
• Created a cross--platform UX experience that led to easier implementation across all mobile apps.
• Established relationships with inter--departmental and cross--functional teams to encourage positive working environment and exchange of information.
• Created a product marketing strategy around mobile that resulted in getting multiple national accounts which brought in a significant amount of revenue to the mobile group.
• Lead the effort for a server side product with that helped the client solutions team by increasing their efficiency by 300%.
• Brought the same strategy to client facing side and helped lower the size of the app installed on a device by 24% on iOS and 32% on Android.
• Lead the efforts on various time sensitive and high level projects while ensuring the quality of the flagship applications.
• Experienced in Agile and Kanban product development methodologies.
• Learned and became a great Foosball and Ping Pong player.
Responsible for UI/UX design for entire product lines for 2x teams, with two different development team.
Collaborated with the teams to create sitemaps, storyboards and user personas for mobile and web
Delivered creative solutions for brands and businesses through:
Designed the user interface for various mobile devices such as iPhone, Android, tablets, etc.
Helped a team build an interactive 46” hand gesture display for retail stores.
Participated in all phases of research and design to create an ideal user experience for corporate and retail mobile solutions.
Understand and analyze the teams’ needs, wants, and vision on a local and regional scale.
Discover brand core values and strengths within designated market.
Strengthen brand identity through unique positioning and presentation.
Graphic design that is strategically developed and produced to best furthers the teams’ company and brand.
Designing products that are harmonious and aligned with brand vision which utilizes intuitive design theory, UX, and UI.
A mobile app for college students that accumulates all the on and off campus events and bring it to their smartphones.