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Randall Sawyer

Social Media Manager, SEO/SEM, & Content Strategist
Chicago, IL
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randallsawyer.com
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rrsawyer80@gmail.com
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773-517-2234
I'm a versatile digital marketer with a broad skill set that includes social media, content, and search engine optimization.
R
S

Work Experience

Wunderland Group

Social Media Specialist
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Jun 2017 - Current

Contracted to L2TMedia's http://l2tmedia.com social media team.

  • Ran Facebook link conversion ad campaigns for 20 automotive dealership clients.
  • Ran Facebook page post engagement ad campaigns for 50+ automotive clients
  • Executed "social impact" Facebook page posts for 50+ automotive clients.
  • Assisted with reputation management efforts on client Facebook, G+, and third party review sites Yelp and cars.com.

House of Idolatry (HOI Clothing)

Marketing Director
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May 2017 - Current

Partnered with designer Branimira Ivanova for stylish, athleisure-inspired clothing brand House of Idolatry.

  • Built and launched/CMS management of houseofidolatry.com ecommerce site.
  • Development and execution of HOI social media, content, and growth strategy

Deal Genius

Customer Support Representative/Marketing Coordinator
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Oct 2015 - May 2017

I had two roles at daily deals ecommerce company Deal Genius; Customer Support Representative and Marketing Coordinator of DG's satirical publication New Roman Times.

  • Marketing Coordinator (8/16 - 5/17)
  • Ran Facebook engagement campaigns to grow followers from 0-80K at $1.09 per conversion
  • Built and web content management for http://newromantimes.com. Average Alexa rank 21,165 in US 3 million+ Pageviews
  • Onsite and offsite search engine optimization resulting in page 1 for Google (1) and Bing (3) for keyword "new roman times"
  • Customer Support Representative
  • Wrote 30+ product descriptions for DG website and ecommerce marketplaces (Amazon, eBay, Walmart.com)
  • Updated Deal Genius Social Media (Facebook, Twitter, Pinterest) accounts
  • Assisted with creation and administration of Daily Deal email list.

Chicago International Movies and Music Festival, CIMMfest

Social Media Manager
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Feb 2015 - Feb 2016

The annual Chicago International Movies and Music Festival takes place in dozens of venues throughout Chicago. I was tasked with community management of CIMMfest social media accounts.

  • Assisted in creating a strategy for engaging with & informing a CIMMfest audience that had grown 70% since the previous year.
  • Increased followers and drove social media engagement on Twitter, Facebook, and Instagram.
  • Supplied content for CIMMfest website, printed program, and Facebook event postings.

Binny's Beverage Depot

Sales Associate
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Aug 2010 - Feb 2015

Sales associate specializing in premium spirits.

  • Sales efforts contributed to consistent increases in premium spirits sales.
  • Coordinated in-store marketing & promotion events.
  • Built relationships with high value customers through recommendations, educational sessions & proactive sales Always exceeded seasonal spirits department sales goals.

Education

Columbia College Chicago

Bachelor of Arts (BA) Marketing Communications. Advertising Concentration
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Jan 2010 - Dec 2012

Skills

  • Facebook Ad Manager
  • Facebook Power Editor
  • Google AdWords
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • WordPress
  • Search Engine Optimization (SEO)
  • Bing Webmaster Tools
  • Hubspot Inbound Certification
  • Hootsuite Certified Professional
  • Salesforce
  • Magento
  • HTML
  • Microsoft Excel