Randall Sawyer

Social Media Manager, SEO/SEM, & Content Strategist

Chicago, IL

I'm a versatile digital marketer with a broad skill set that includes social media, content, and search engine optimization.

Work Experience

  • Wunderland Group

    Social Media Specialist |Jun, 2017Current

    Contracted to L2TMedia's http://l2tmedia.com social media team.

    • Ran Facebook link conversion ad campaigns for 20 automotive dealership clients.
    • Ran Facebook page post engagement ad campaigns for 50+ automotive clients
    • Executed "social impact" Facebook page posts for 50+ automotive clients.
    • Assisted with reputation management efforts on client Facebook, G+, and third party review sites Yelp and cars.com.
  • House of Idolatry (HOI Clothing)

    Marketing Director|May, 2017Current

    Partnered with designer Branimira Ivanova for stylish, athleisure-inspired clothing brand House of Idolatry.

    • Built and launched/CMS management of houseofidolatry.com ecommerce site.
    • Development and execution of HOI social media, content, and growth strategy
  • Deal Genius

    Customer Support Representative/Marketing Coordinator|Oct, 2015May, 2017

    I had two roles at daily deals ecommerce company Deal Genius; Customer Support Representative and Marketing Coordinator of DG's satirical publication New Roman Times.

    • Marketing Coordinator (8/16 - 5/17)
    • Ran Facebook engagement campaigns to grow followers from 0-80K at $1.09 per conversion
    • Built and web content management for http://newromantimes.com. Average Alexa rank 21,165 in US 3 million+ Pageviews
    • Onsite and offsite search engine optimization resulting in page 1 for Google (1) and Bing (3) for keyword "new roman times"
    • Customer Support Representative
    • Wrote 30+ product descriptions for DG website and ecommerce marketplaces (Amazon, eBay, Walmart.com)
    • Updated Deal Genius Social Media (Facebook, Twitter, Pinterest) accounts
    • Assisted with creation and administration of Daily Deal email list.
  • Chicago International Movies and Music Festival, CIMMfest

    Social Media Manager|Feb, 2015Feb, 2016

    The annual Chicago International Movies and Music Festival takes place in dozens of venues throughout Chicago. I was tasked with community management of CIMMfest social media accounts.

    • Assisted in creating a strategy for engaging with & informing a CIMMfest audience that had grown 70% since the previous year.
    • Increased followers and drove social media engagement on Twitter, Facebook, and Instagram.
    • Supplied content for CIMMfest website, printed program, and Facebook event postings.
  • Binny's Beverage Depot

    Sales Associate|Aug, 2010Feb, 2015

    Sales associate specializing in premium spirits.

    • Sales efforts contributed to consistent increases in premium spirits sales.
    • Coordinated in-store marketing & promotion events.
    • Built relationships with high value customers through recommendations, educational sessions & proactive sales Always exceeded seasonal spirits department sales goals.

Education

  • Columbia College Chicago

    Bachelor of Arts (BA) - Marketing Communications. Advertising Concentration|Jan, 2010Dec, 2012

Skills

    • Facebook Ad Manager
    • Facebook Power Editor
    • Google AdWords
    • Google Analytics
    • Google Search Console
    • Google Tag Manager
    • WordPress
    • Search Engine Optimization (SEO)
    • Bing Webmaster Tools
    • Hubspot Inbound Certification
    • Hootsuite Certified Professional
    • Salesforce
    • Magento
    • HTML
    • Microsoft Excel