Sean Patrick Ironside

Creating brand operating systems that function and compelling content that sticks.

Berlin, Germany

I am a German-American hybrid with over half a decade of experience in building brands for startups, configuring their marketing & content strategy and establishing a storytelling logic that creates consistent and audience-specific messaging across all channels.

Work Experience

  • LIQID Investments, Berlin, Germany

    Head of Brand & Campaigns|2017Current

    Built up the LIQID brand and developed the content strategy that led our company all the way to C-Series funding of 30+ million EUR in 2018. Ensured messaging consistency across all company channels on- and offline and kept my team consistently exceeding business goals. Teamed up with marketing and product teams to create great user experiences and tell compelling stories that drive new users to our website. Winner of the 2018 German Brand Award in Financial Services and the A-Award 2018 for Excellency in Branding.

    • Built a trustworthy financial brand that increased the share of customers without previous wealth management experience to 50%.
    • Improved UX writing and user flow for web-app effectively increasing onboarding completion rate from 80% to 90%.
    • Headed up editorial planning for our online magazine and drove over 400k unique visitors to our website within last six months.
    • Developed numerous marketing campaigns across the entire customer journey.
    • Created and executed national print advertising campaign running in top-tier German media outlets.
  • crobo, Berlin, Germany // San Francisco, USA

    Head of Brand & Communications|20152017

    Joined crobo, initially, as their first marketing communications manager ever and built up the whole communications department from scratch. Jump-started my activities by managing a brand and website relaunch within a turnover period of one quarter, re-positioning crobo as an international and universal app marketer compared to its former "games-only" focus., Promoted to Head of Brand & Communications during my tenure and reported directly to CEO.

    • Managed a small team of UX designers, copywriters and marketing designers.
    • Scoped and managed a website and brand relaunch to complement a strategic business repositioning with a new set of target audiences.
    • Implemented a "freemium" self-service platform for building publisher creatives that increased lead generation by 240%
    • Developed brand & handled UX writing for mobile ad-blocking browser "NOMAD - No More Ads." and browser extension "".
  • Sidestage, Berlin, Germany

    Brand & Marketing Strategy Consultant|2015

    Kickstarted Sidestage marketing activities and developed the brand. Drafted and implemented companies first content and communications strategy. Helped boost awareness in the local Berlin startup scene by running numerous successful events. Reported directly to the founder.

    • Produced and launched a Sidestage YouTube channel with artist video showreel to promote musicians on Sidestage website.
    • Chosen for the first TechStars accelerator program in Berlin, Germany.
    • Managed numerous events including the highly successful "Berlin Music Box" – a Sidestage showcase during Tech Open Air, Berlin.
  • Heads with Tales, Melbourne, Australia

    Artist Management & Booking Assistant|20142015

    Helped the booking agency expand the reach and grow business during the early startup phase. Established a network of local event promoters across Australia, identified relevant artists and reached out to individual booking agencies. Acquired unique and often first-time tours for artists and bands and coordinated the events on the ground in collaboration with all stakeholders. Created content and marketing material for tour promotion.

    • Successfully planned and executed numerous tours of international artists with a minimum of three shows per tour.
    • Managed website and promotional content for all tours.
    • Onboarded several new promoters to the booking agency to extend placement opportunities for our artists.
  • Cookies Club, Berlin, Germany

    Artist Booking & Marketing Communications Manager|20132014

    Responsible for the entire musical curation of the club from booking international bands to DJ club nights. Handled artist care and guest care for VIPs. Managed all communications and marketing activities across the Cookies Club family including the club itself and two gourmet restaurants. Supported the Cookies events team that regularly works with big brands like Berlin Fashion Week, Berlinale film festival or Google.

    • Executed over a hundred successful club nights, events and concerts.
    • Started several new cooperations such as "The Store Floor" – a club night sponsored by local fashion brands.
    • Forged multiple artist collaborations for in-club exhibitions.
  • Various occupations for startups & digital agencies in Berlin, Germany

    Content Manager / Brand Manager / Freelance / Internships|20092013

    After relocating to Berlin, Germany after finishing college, I immersed myself in the local startup and music scene holding various positions in companies and digital agencies as a freelancer or intern.

    • Helped develop advertising campaigns at the creative agency "eobiont."
    • Worked as a content manager for the affiliate marketing startup "Maryme." in the German and English language teams.
    • Worked as freelance content editor for tech clients in the field of telematics, finance and mobile performance.
    • Internship for digital branding agency "Glow."


  • University of Applied Sciences, Hanover, Germany

    Bachelor of Arts - Public Relations|20082012


  • The Brand Operating System: A brand building framework for startups.

    Creator / Author|2017Current

    I have been working at the intersection of startups and creative agencies my entire career and often dealt with frustrations on both sides concerning branding. To help young startups better understand how Brand Building can work for them and assist them in better communicating their needs to external agencies or freelancers, I have developed a framework for them to configure, create and measure their company brand.


    • Team Leadership
    • Content Strategy
    • Editorial Planning
    • Brand Development
    • Brand Marketing
    • Campaign Development
    • UX Writing
    • Agile Project Management
    • Adobe Creative Suite
    • English (native)
    • German (native)
    • French (proficient)