Sean Patrick Ironside

Creating brand operating systems that function, compelling content that sticks and soundtracks for dancing shoes.

Berlin, Germany

I am a German-American hybrid with over half a decade of experience in developing brand​s for startups and helping them establish a storytelling culture in which every user touchpoint is an opportunity to create a personal, valuable and intellectually modest conversation that leaves a lasting impression. I also select records for parties at clubs around the world and have curated the musical programming at "Cookies" – one of the most relevant institutions​ of clubbing in the capital of Techno: Berlin, Germany.​

Work Experience

  • LIQID Investments, Berlin, Germany

    Head of Brand & Communications|Mar, 2017Current

    As Head of Brand & Communications at LIQID, I am responsible for managing all communication, content and advertising related activities, ensuring messaging consistency across all company channels on- and offline. I also work hand in hand with the marketing and product teams to create great user experiences and stories that drive new users to our website where we introduce​ them to our wealth management service.

    • Managing a small team of full-timers, freelancers, and external agencies.
    • Brand and website relaunch within only two months turnover period.
    • Updating of brand messaging, personas and user journeys.
    • Effectively changed user demographics from 30% without previous wealth management experience to 45%, proving that we can bring new people into the world of digital investing.
    • Improved UX writing for onboarding leading to a 90% completion rate
    • Implemented a new content marketing strategy including KPI development, setup of content planning and management systems, and editorial calendar setup.
    • Creation and execution of a national print campaign running in top German media outlets.
    • Creation, development, and management of "SUMMIT" – an online magazine about finance & investing in Germany.
    • UX writing for LIQID web-app & client dashboard
    • UX writing for a new SRI investment strategy in web-app
    • German "Innovator of the Year 2018": Awarded by German business magazine "brandeins."
    • Nominee for "German Brand Award 2018"
  • crobo, Berlin, Germany // San Francisco, USA

    Head of Brand & Communications|Sep, 2015Jan, 2017

    I joined crobo, initially, as their first marketing communications manager ever and built up the whole communications department from scratch. I jump-started my activities by managing a brand and website relaunch within a turnover period of under three months, re-positioning crobo as an international and universal app marketer compared to its former "games-only" focus. Afterward, I was promoted to Head of Brand & Communications and was allowed to build a small team around me that was responsible for the crobo communications strategy, brand development, content management, public relations as well as internal and external events.

    • Brand & website relaunch that complemented a strategic business model repositioning that boosted yearly revenue from 50 to 80 million within one year.
    • Brand development & UX writing for mobile ad-blocking browser "NOMAD - No More Ads."
    • Brand development & UX writing for the push notification and browser extension tool "IOSIS.io"
    • UX writing for client dashboard
  • Sidestage, Berlin, Germany

    Brand Strategy Consultant|Apr, 2015Aug, 2015

    Sidestage is an online marketplace for finding musicians, bands, and DJs for your events. I kickstarted their marketing activities and further developed the brand. Additionally, I drafted the first communications strategy for the young startup. To help boost awareness in the local Berlin startup scene, I conceptualized several successful events including the "Berlin Music Box" micro-festival - a showcase for Sidestage artists – and a satellite event of the Tech Open Air festival in Berlin.

    • Nominated for the first TechStars accelerator program in Berlin, Germany.
  • Heads with Tales, Melbourne, Australia

    Artist Management & Booking Assistant|Jun, 2014Apr, 2015

    Heads with Tales is an independent booking, touring and management agency based in Melbourne, Australia. During my time, I helped the company grow its business during the startup phase. I established a network with local event promoters across Australia, identified relevant artists, reached out to individual booking agencies worldwide to acquire unique and often first-time tours for artists and bands and coordinated the events on the ground in collaboration with all stakeholders. Lastly, I also assisted in drafting marketing material and creating content to promote the tours in advance of the live shows.

    • Successfully planned and executed multiple tours of international artists with a minimum of three shows per tour.
    • Onboarded several new promoters to the booking agency.
  • Cookies Club, Berlin, Germany

    Artist Booker & Communications Manager|Jun, 2013May, 2014

    At Cookies, I was responsible for the entire musical curation of the club from booking international bands to hosting DJs on a regular basis, as well as artist care and guest care for VIPs. On top of these activities I was in charge of all communications and marketing activities across the Cookies Club family including the club itself, two gourmet restaurants and support of the Cookies events team that helps big players like Berlin Fashion Week, Berlinale or Google run unique and contemporary events in extravagantly different settings.

    • Relaunched the musical programming concept of the club nights.
    • Started hosting regular live concerts at the venue.
    • Executed over a hundred successful club nights, events and concerts.
    • Started several new cooperations such as "The Store Floor" – a club night sponsored by local fashion brands.
    • Managed multiple artist collaborations for in-club exhibitions.
  • Various occupations for startups & digital agencies in Berlin, Germany

    Content Manager / Brand Manager / Freelance / Internships|20092013

    After relocating to Berlin, Germany after finishing college, I immersed myself in the local startup and music scene holding various positions in companies and digital agencies as a freelancer or intern.

    • Helped develop national public awareness campaigns at the creative agency "eobiont."
    • Worked as a content manager for the affiliate marketing startup "Maryme."
    • Internship for the digital branding agency "Glow."

Education

  • University of Applied Sciences, Hanover, Germany

    Bachelor of Arts - Public Relations|20082012

  • Gutenberg Highschool, Wiesbaden, Germany

    Abitur (German High School equivalent + 13th Grade) - History & English|19982007

Skills

    • Advanced // Content management systems such as Typo3, Kirby, Drupal or Wordpress.
    • Advanced // Video production and direction
    • Advanced // Music production tools such as Pro Tools, Ableton Live or Logic.
    • Advanced // Content & project planning tools such as CoSchedule, Monday or Trello.
    • Advanced // Event Production & Management
    • Advanced // Microsoft Office
    • Advanced // Brand Development Coaching
    • Advanced UX Writing
    • Advanced // Sketching & Prototyping
    • Advanced // Design Sprinting
    • Advanced // AGILE
    • Advanced // SCRUM
    • Proficient // Adobe Creative Suite
    • Proficient // Zapier
    • Basic // Atom Editor
    • Basic // GitHub
    • Basic // Visual Studio Code
    • Native // English Language
    • Native // German Language
    • Proficient // French