Creating brand operating systems that function, compelling content that sticks and soundtracks for dancing shoes.
I am a German-American hybrid with over half a decade of experience in developing brands for startups and helping them establish a storytelling culture in which every user touchpoint is an opportunity to create a personal, valuable and intellectually modest conversation that leaves a lasting impression. I also select records for parties at clubs around the world and have curated the musical programming at "Cookies" – one of the most relevant institutions of clubbing in the capital of Techno: Berlin, Germany.
As Head of Brand & Communications at LIQID, I am responsible for managing all communication, content and advertising related activities, ensuring messaging consistency across all company channels on- and offline. I also work hand in hand with the marketing and product teams to create great user experiences and stories that drive new users to our website where we introduce them to our wealth management service.
I joined crobo, initially, as their first marketing communications manager ever and built up the whole communications department from scratch. I jump-started my activities by managing a brand and website relaunch within a turnover period of under three months, re-positioning crobo as an international and universal app marketer compared to its former "games-only" focus. Afterward, I was promoted to Head of Brand & Communications and was allowed to build a small team around me that was responsible for the crobo communications strategy, brand development, content management, public relations as well as internal and external events.
Sidestage is an online marketplace for finding musicians, bands, and DJs for your events. I kickstarted their marketing activities and further developed the brand. Additionally, I drafted the first communications strategy for the young startup. To help boost awareness in the local Berlin startup scene, I conceptualized several successful events including the "Berlin Music Box" micro-festival - a showcase for Sidestage artists – and a satellite event of the Tech Open Air festival in Berlin.
Heads with Tales is an independent booking, touring and management agency based in Melbourne, Australia. During my time, I helped the company grow its business during the startup phase. I established a network with local event promoters across Australia, identified relevant artists, reached out to individual booking agencies worldwide to acquire unique and often first-time tours for artists and bands and coordinated the events on the ground in collaboration with all stakeholders. Lastly, I also assisted in drafting marketing material and creating content to promote the tours in advance of the live shows.
At Cookies, I was responsible for the entire musical curation of the club from booking international bands to hosting DJs on a regular basis, as well as artist care and guest care for VIPs. On top of these activities I was in charge of all communications and marketing activities across the Cookies Club family including the club itself, two gourmet restaurants and support of the Cookies events team that helps big players like Berlin Fashion Week, Berlinale or Google run unique and contemporary events in extravagantly different settings.
After relocating to Berlin, Germany after finishing college, I immersed myself in the local startup and music scene holding various positions in companies and digital agencies as a freelancer or intern.