Will Burroughs

Strategist-at-Large

Los Angeles, California

The need to solve problems is something that has always driven me. While that can sometimes make me an annoying fiancé, I believe it makes me a great strategist. I love sitting with people to discuss the various ways to approach a problem and then stress-testing and massaging it until it’s tight. But I also believe in just getting on with it; not sitting around mulling ideas endlessly, but rather experimenting with solutions and trying them on for size. Ideating on the fly, working quickly, treating strategy like an open conversation rather than a one- sided dictate. It’s important to be generous with ideas, to be “an open mind that opens minds”. In a post-digital world, we’ve moved beyond “advertising”; brands need to be focused on empowering people. As digital products become as important as physical ones, brands need to leverage both in harmony and should never be defined as a “producer of x”, but instead seen as a “believer in y”, using their power and influence to change the world for their customers. And so, for me, the very best thinking is that which takes a desire to truly help people, works at bringing that experience to life and then uses media to amplify.

Work Experience

  • Deutsch

    SVP, Group Strategy Director|Jan, 2015Current

    Clients: Uber, Zillow, Trulia, VW, Pizza Hut, 7Up

    • Traveling The World

      Traveller|Oct, 2013Dec, 2014

      My fiancé and I travelled for a year; 3 months in southern and eastern Africa, 3 months in India, Sri Lanka and Morocco, two months in Europe visiting old friends, a 3 month freelance stint in London and a month- long roadtrip back across the States.

      • 101 London

        Freelance Strategy Lead|Jun, 2014Sep, 2014

        Clients: Vauxhall, GAME, Tango, ODEON, Kettle Chips

        • PHENOMENON

          Strategy Lead|Jul, 2012Oct, 2013

          Clients: subject to NDA

          • Goodby, Silverstein & Partners

            Senior Brand Strategist|Jul, 2009Jun, 2012

            Clients: Chevrolet, The Commonwealth Bank of Australia, Specialized, Doritos, Nintendo.

            • 180 Amsterdam

              Junior Planner|Mar, 2007Jul, 2009

              Clients: adidas Football Global, adidas Running Global, adidas Outdoor Global, OMEGA watches, New Business.

              • UNO marcomms

                Marketing Assistant|Feb, 2003Feb, 2006

                • Topia

                  Copywriter|20062006

                  Education

                  • University of Sydney

                    Bachelor of Arts - English|20022006

                  • University of Sydney

                    Bachelor of Commerce - Marketing|20022006

                  • Cranbrook School

                    HSC: 94.5 - 1996 - 2001|19962001

                  Skills

                    • Creative Strategy
                    • Integrated Marketing
                    • Customer Insight
                    • Advertising
                    • Digital Strategy
                    • Consumer Behaviour
                    • Brand Development
                    • Interactive Marketing
                    • Brand Architecture
                    • Interactive Advertising
                    • Marketing
                    • Australian
                    • Flat Roofing
                    • Strategy
                    • People Skills
                    • Digital Marketing
                    • Relationship Marketing
                    • Animal Husbandry