Analyst, Marketing Technology at Kaplan

Analyst, Marketing Technology

Remote/Nationwide, USA

If you are enthusiastic about education, using your skills and talents to help improve people’s lives, and interested in working on a team of professionals at a globally respected education organization- you’ve found the right place. At Kaplan, we’re passionate about what we do and who we do it for.

Unyielding determination to make a difference in people’s lives through the power of education- That is Kaplan. For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are the intersection of education and technology- providing our students and clients with an experience that not only allows them to achieve their goals, but also ignites lifelong learning. Kaplan’s culture of collaboration, innovation, and creativity truly makes Kaplan a great place to work and positions us to continue to deliver a best-in-class educational experience.

The future of education is here and we are eager to work alongside those that want to make a positive impact and inspire change in the world around them.

The Analyst, Marketing Technology is expected to draw heavily on their independent expertise, campaign trafficking and web development knowledge, and understanding of information systems fundamentals to successfully complete their tasks in a timely manner. They are responsible for the execution of various procedures in accordance with the department service catalog, while working closely with the Marketing Data & Analytics team, channel managers, trade desk, and third party vendors in increasing levels of independence.

They are responsible for creating, trafficking, implementing, testing, and troubleshooting digital campaigns and tracking initiatives based on the requirements provided by clients, internal teams, vendors, and developers. Since this individual will be working with both external clients and vendors, along with internal teams, excellent communication and documentation skills are a must.

They must be accustomed to working in a dynamic, time-compressed, high-tech environment and completing a variety of tasks in parallel while utilizing good judgment, discretion, and professionalism in order to deliver consistent results and problem-solving. They are expected to provide clear and regular updates on their active workload, job progress, and any roadblocks that may impede their success. This position will work with the Director, Marketing Technology as a means of ensuring alignment of technologies across the Kaplan North America (KNA) ad tech stack.

Key Responsibilities

• Work closely with channel management, trade desk, and analytics teams on all accounts in order to successfully build, traffic and report on all digital campaign initiatives.
• QA creative specs before trafficking in the ad-server (e.g. HTML5 banners, MP4 files, dynamic creative, etc.).
• Troubleshoot any ad-served or site-served tag related issues that may arise pre or post campaign launch.
• Work closely with channel management, trade desk, and analytics teams on all accounts to implement tracking on site as it relates to digital campaign initiatives.
• QA / troubleshoot any site tag implementation issues that may arise using appropriate testing tools (e.g. DevTools).
• Collaborate with above teams to improve trafficking and tagging workflows as well as educate teams on the latest standards in both arenas.
• Resolve to track and report discrepancies with stakeholders that may be affected.
• Maintain, demonstrate, and share best practices across multiple departments.
• Take an initiative on learning and understand new ad tech tools and procedures that can improve campaign performance for clients, and share those learnings with the above mentioned teams.
• Convey thought leadership on all requests and processes pertaining to these key responsibilities.

Minimum Qualifications

Education:

• Bachelor’s degree in a quantitative field required; background in business, marketing, statistics, economics preferred.

Experience:

• At least 2 years of experience working in a digital ad operations and analytics role required.
• Extensive trafficking experience within CM360 and Studio required.
• Experience with and understanding of digital creative types (e.g. display, native, audio, video, rich media, dynamic, etc.) required.
• Experience working with Tag Management Solutions (specifically GTM) required.

Technical Skills and Knowledge:

• Proficient with testing tools including but not limited to DevTools, VAST tag inspectors, HTML5 validators, FBM Test Events, Tag Assistant required.
• Proficient in campaign reporting from CM360 (and BigQuery, when needed).
• Knowledge of visual reporting tools such as Datastudio preferred.
• Knowledge of HTML and JavaScript preferred.
• Proficient skills with statistical programs such as SQL, Python, R preferred.
• Proficient in Microsoft Excel / Google Sheets preferred.
• Knowledge of data transfers preferred.
• Google Marketing Platform certifications preferred.

Behavioral Skills:

• Highly motivated and full of initiative.
• Methodical, well-organized, and detail-oriented.
• Strong communication skills.
• Reliable team player who enjoys working in a collaborative, open environment.

We offer a competitive benefits package including:

• Remote work providing flexible work/life balance
• Comprehensive Retirement Package including 401K company match and two pension programs
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Competitive health benefits and new hire eligibility starts day-1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
• And so much more!

Colorado Residents: Salary Range in Category B

Job Functional Area Marketing

Business Unit 00091 Kaplan Higher ED

Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found here.

Individuals hired for KNA positions that require in-person travel and/or interactions must be fully vaccinated against COVID-19 unless otherwise prohibited by law. KNA complies with federal, state, and local laws with regard to accommodations related to this policy.

Diversity & Inclusion Statement:

Diversity inspires innovation and growth in the Kaplan community. Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan’s employees bring diverse perspectives, ideas, and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students’ needs in today’s global market.