Associate Director – Growth at Relevel

Location:  US Locations Only; 100% Remote

At Relevel, we are building access to jobs for everyone without a degree or relevant experience. We believe that employment, across the world, should be driven only by assessing skills and industry readiness without bias towards one’s history. Relevel does this by creating comprehensive tests for any job profile that test all components required for a successful career in the industry starting with fundamentals, problem solving, decision making, grasp over on-the-job skills and interviewing skills.

Launched in 2021 under the umbrella of Unacademy, India’s largest Ed-Tech platform, Relevel has had over 1.7 Mn users, 100k test takers and hundreds of candidates offered from various parts of the country absolutely free of cost leading to a $20 million fundraise from Unacademy. Relevel is now looking to make this mission global, and we building our first international team, in the US.

We are looking to onboard the first members of our US team and act as flagbearers of the Relevel mission of enabling hiring by skill assessments. You will be the primary owner to create and launch influencer marketing campaigns to spread the word and attract job seekers to take the Relevel tests.

What you will do:

• Build channels to identify and activate influencers with audiences in the US
• Identify the customer segment that engages with any influencer and outline the most relevant messaging for the influencer to use
• Measure and optimise each step of the user journey to maximise user growth, starting with impressions through to the number of users signing up and taking the Relevel tests
• Leverage past data and improve the quality and relevance of both, the influencers being onboarded as well as their messaging over time
• Work with the Relevel headquarters to plan out category launches and scaling the marketing channel to hit 100k test takers in 3 months

Who you are:

• A citizen of the US and have minimum 1-2 years of experience. An MBA is a plus
• Have prior experience in marketing or advertising. Experience with influencer marketing is a plus
• Some who can thrive in uncertainty and tackle vague problems. You also heavily rely on data to take accurate decisions and drive high performance
• An effective verbal and written communicator with a knack for being able to sell your ideas
• Some who is comfortable working remotely and can ensure coordination and communication in a remote setup

Why you should join us:

• To be a part of a rocketship, one of the fastest growing platforms in education technology in the world
• To be an integral member of one of the company’s most important initiatives and act as the driver for international expansion
• To receive competitive pay and benefits, PTO, maternity and paternity leaves