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Digital and Social Media Specialist at Computer Task Group - CTG

Remote(USA Only)
fulltime
2 weeks ago

Title: Digital and Social Media Specialist

Location: US National

CTG is currently recruiting for a Digital and Social Media Specialist!

As a member of CTG’s fast-paced, close-knit Global Marketing and Communications team, the ideal candidate will be a ‘digital native’ with a keen eye on the future of successful social media campaigns. A strong background with HubSpot is a must have!

This position provides the opportunity to work 100% remotely from a home office setting, with travel to CTG’s Corporate Headquarters and various meetings/events as needed.

Summary

Creates and distributes digital content that enhances CTG’s brand awareness among all key target audiences by utilizing skills in social media management, digital marketing, content planning, writing, and editing. Supports the organization’s digital marketing strategies across channels including social media, email automation, web writing, and more. Serves as HubSpot super user and day-to-day administrator.

Works cross-functionally and liaises with other key stakeholders across the global organization (i.e., other CTG Global Marketing and Communications team members, external communication partners, internal departments, and the IS web team).

Responsibilities

  • Creates original content that aligns to CTG’s Global Marketing and Communications plans, brand standards, event calendars, content calendars, or in response to communication needs, as defined by company leadership
  • Curates and publishes high-value third-party content that helps increase the authority of CTG’s brand and message; stays reasonably up to date with the latest in industry news
  • Schedules, publishes and shares content on all social media channels
  • Manages and administers all social media channels and administration tools, and email marketing tools
  • Responsible for all content management-related needs of company social media sites
  • Generates work product consistent with corporate editorial and graphics standards that represent CTG in a highly professional way in terms of written communications and that ensures a cohesive brand reputation across all social channels
  • Writes social media content that clearly and effectively communicate company messages and information
  • Plans, implements, and analyzes, short-and long-term digital and social media strategies
  • Support the day-to-day administration (including integrations) of HubSpot, which includes interacting with business users and technology partners, in support of the HubSpot CRM environment
  • Perform other responsibilities as assigned

Duties

Social Media Programming:

  • Manage all CTG social media programs to increase brand visibility, engagement, and membership across all active CTG channels
  • Writes content for social posts; provide final copy editing
  • Researches, sources, and develops posts that reference high-value third party content in support of CTG’s brand
  • Creates highly-visual and creative, brand-appropriate social media graphics
  • Manages and administers approvals for all CTG social holiday calendars for all CTG social channels to ensure timely posting strategy development, copy and graphic development, and submissions for approval (if required)
  • Tracks ongoing program success through performance metrics monitoring and analysis, continually identifying opportunities to iterate on program success based on key insights
  • Generates web and social media reporting for team leadership on traffic, trends, and patterns and identify opportunities for improvement based on analysis of these metrics

Marketing Automation Administration:

  • Works closely with Leadership, Marketing teams, and external partners to review, recommend and implement best practice processes and procedures within HubSpot
  • Provides oversight for data integrity within HubSpot CRM through data import management, data cleanup, and deduping
  • Develops, executes, and tests sales and marketing campaigns (including repeatable campaign templates and process automation)
  • Develops lead scoring mechanisms that help guide campaign effectiveness
  • Provides segmenting for lead generation lists based on marketing campaigns
  • Provides administration, reporting, and analysis, including:
  • – Tracking and measuring the effectiveness of marketing campaigns in CRM
  • – Reviewing and reporting on automation results and making actionable recommendations to Marketing leadership based on data
  • – Create and manage user profiles, layouts, reports, and dashboards
  • – Providing day to day end-user support and assisting users with best practices to improve and increase their knowledge of HubSpot
  • Maintains a deep and evolving understanding of established social media channels and a knowledge of how and where to find information on evolving tools and best practices; serve as team leadership advisor on industry trends and innovations
  • Maintain a thorough understanding of CTG’s brand standards
  • Perform other duties as required to fulfill responsibilities

Qualifications

  • Bachelor’s degree in Media Communications, Social Media Management, Digital Media, or related field
  • Five to seven years of marketing communications experience, including three to five in digital and social media with experience in major platforms required, including Facebook (including Facebook ads), LinkedIn (including LinkedIn ads), Twitter, Instagram, Vimeo
  • Three to five years of business experience as a HubSpot Administrator or Consultant required; HubSpot Marketing and HubSpot Sales certifications preferred; ability to advise and implement best practices
  • Expertise in writing, punctuation, and grammar skills
  • Competence in project management and ability to work in a fast-paced, dynamic environment
  • Competence in Microsoft Office Suite
  • Strong understanding of analytics using Google Analytics or A/B testing software
  • Demonstrated organizational skills and ability to manage multiple projects, editorial, and marketing calendars
  • Experience working in the Umbraco website platform preferred
  • Personally active on social media with a strong base of followers
  • “Think outside the box” creative attitude and self-direction thinking in finding new opportunities to showcase CTG to our external audiences
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