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Digital Marketing Specialist at BoldLeads

Remote(USA Only)
1 month ago
This job posting is over 30 days old, but the application is still open.

Digital Marketing Specialist

Let’s make lead generation better.

The Digital Marketing Specialist manages ad campaigns, acts as a liaison for stakeholders to educate and provide solutions for current and prospective clients by optimizing campaigns to improve performance.


  • Design digital ad campaigns aligned with the business goals of stakeholders.
  • Coordinate and create digital content, including video. Plan, implement, manage, analyze and optimize paid media marketing campaigns in traditional and emerging digital channels.
  • Monitor company and client ad campaign optimizations and CPL to ensure that target goals are met.


  • Work with external agencies and vendors to execute marketing programs.
  • Collaborate with internal teams (i.e. product and sales) to develop and monitor strategic marketing initiatives.
  • Maintain a strong online company voice for multiple clients through digital media.


  • Design, create and execute testing to improve ad campaign strategies in a variety of channels
  • Successfully engage in multiple initiatives simultaneously.
  • Develop new and engaging content for individual digital channels.
  • Anticipate the needs of stakeholders and proactively identify the pros/cons of various solutions.


  • Conduct market research and analyze trends to identify new marketing opportunities and how they can be applied to business processes and client retention.
  • Evaluate and monitor campaign performance on an ongoing basis to ensure key metrics are being met.
  • Design and create testing plans on ad channels to promote strategy development.
  • Identify opportunities for efficiency and channel transformation.

Required Skills/Abilities:

  • 5+ years of experience with demand gen marketing.
  • Hands-on expertise with ad implementation on a variety of paid media channels including Google Adwords and Facebook.
  • Direct experience with ad and landing page copywriting
  • Creativity and the ability to create and edit content to reflect our brand personalities, including video
  • Ability to analyze data and provide data or evidence-based recommendations
  • Experience with A/B and other testing modalities
  • Excellent verbal and written communication skills.
  • Sense of urgency and ability to adapt to change.
  • Comfortable working in a fast-paced, performance-oriented environment.
  • Ability to think creatively, strategically, and identify and resolve problems autonomously
  • Be a team player
  • Organized with great attention to detail
  • Excellent Customer Service Skills

The duties and responsibilities described are not a comprehensive list. Additional tasks may be assigned to the employee or the scope of the job may change as needed by the business.

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