Digital Marketing Specialist at Current Mobile

We'd Love To Talk With You If…

• You have a minimum 2 years working in B2C ecommerce, DTC, or subscription based marketing
• Understands multi-channel marketing and can measure effectiveness 
• Can explain attribution modeling and determine which model works best for our marketing mix 
• You have experience with SEO, advertising, affiliate, and email marketing 
• You have experience with Shopify, WooCommerce, Magento or other ecommerce platforms 
• You have an understanding of the advertising funnels awareness ->  interest -> consideration -> purchase 
• You have experience with building and targeting audience segments 
• You have experience with analytics platforms like Google Analytics and are familiar with best practices for setting up UTM parameters 
• You have a strong analytical, mathematical mindset and experience with mobile/web analytics
• You have a creative with a strategic mind set
• You have worked with marketing automation platforms 
• You have experience with CRMs 
• You have experience with marketing phones or electronic devices 
• Experience with Mobile App User Acquisition a plus

Role Expectations:

• Role reports to the Director of UA
• Own trafficking, campaign creation, and reporting for e-commerce marketing initiatives 
• Evaluate the effectiveness of every marketing channel and activity on revenue
• Run advertising campaigns through several channels including SEM, Display, Retargeting, Social, Native, audio, connected TV, etc. 
• A/B test creative and copy for advertisements and modephone.com website 
• Help with mobile app user acquisition initiatives when needed 
• Assist Product Marketing team with email operations and communications to users 
• Report on metrics by channel on weekly basis 
• Hit aggressive ROAS goals and bi-monthly OKRs