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Digital Marketing Specialist at Current Mobile

2 weeks ago

We'd Love To Talk With You If…

  • You have a minimum 2 years working in B2C ecommerce, DTC, or subscription based marketing
  • Understands multi-channel marketing and can measure effectiveness 
  • Can explain attribution modeling and determine which model works best for our marketing mix 
  • You have experience with SEO, advertising, affiliate, and email marketing 
  • You have experience with Shopify, WooCommerce, Magento or other ecommerce platforms 
  • You have an understanding of the advertising funnels awareness ->  interest -> consideration -> purchase 
  • You have experience with building and targeting audience segments 
  • You have experience with analytics platforms like Google Analytics and are familiar with best practices for setting up UTM parameters 
  • You have a strong analytical, mathematical mindset and experience with mobile/web analytics
  • You have a creative with a strategic mind set
  • You have worked with marketing automation platforms 
  • You have experience with CRMs 
  • You have experience with marketing phones or electronic devices 
  • Experience with Mobile App User Acquisition a plus

Role Expectations:

  • Role reports to the Director of UA
  • Own trafficking, campaign creation, and reporting for e-commerce marketing initiatives 
  • Evaluate the effectiveness of every marketing channel and activity on revenue
  • Run advertising campaigns through several channels including SEM, Display, Retargeting, Social, Native, audio, connected TV, etc. 
  • A/B test creative and copy for advertisements and modephone.com website 
  • Help with mobile app user acquisition initiatives when needed 
  • Assist Product Marketing team with email operations and communications to users 
  • Report on metrics by channel on weekly basis 
  • Hit aggressive ROAS goals and bi-monthly OKRs
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