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Director of Content Marketing at Litmus

Remote(USA Only)
1 week ago

***This role is open to candidates in the United States (US)Who is Litmus?We’re a tight-knit team that helps the world empower our customers to curate best-of-class email communication. Over the last 10+ years, we’ve built a reputation as one of the most trusted brands and thought-leaders in the industry—and it shines through to our customers. But don’t take our word for it, check out more about us here.

Quality communication is imperative; we value this in both our personal and work lives here at Litmus. Our email creation, testing, and analytics platform empowers marketers, designers, and agencies to confidently deliver quality, brand-aligned communications that delight our customers. 

We work alongside some of the smartest people in our industry. We’re the change-agent for the most creative and supportive customers around. Litmus is championed by major global brands, including 9 of the Top 10 technology companies, 9 of the Top 10 U.S. banks, 10 of the Top 10 retailers, 9 of the Top 10 e-commerce brands, and 80% of the Fortune 100: How do we do this? We seek talent that is not a “culture fit,” rather a culture add

What would I do at Litmus?In this role, you’ll lead our content initiatives across multiple platforms to drive sales, engagement, retention, lead generation, and pipeline.

As our Director of Content Marking, you'll cross-functionally collaborates closely with the demand gen, product marketing, email marketing, and sales teams to help meet the business goals while providing value across the board.

  • Map the content strategy that supports all marketing and sales initiatives across all channels, evolving and optimizing the strategy month to month
  • Develop, maintain, resource and execute on the content needs within our integrated marketing framework. These include but are not limited to whitepapers, reports, webinars, blog posts, infographics, display ads, and videos.
  • Establish and manage workflow for content creation and execution
  • Manage a team of internal staff and external freelance resources to ensure that all work is executed on schedule
  • Work with key stakeholders in growth, customer marketing and demand gen to understand and optimize content strategy according to the overall customer lifecycle
  • Provide detailed reports and analysis on what’s working and optimization strategies
  • Constantly iterate and optimize for increased engagement, traffic, conversions, lead gen and pipeline development

What is Litmus looking for in a candidate?

We are looking for someone passionate about content marketing who loves collaboration and a fast-paced, high-growth work environment. You are an expert in all things related to content marketing, channel optimization, brand consistency, segmentation, analytics and overall measurement.

  • 3 plus years’ experience leading content strategy at a B2B/SaaS company

  • Prior success in a high-growth organization—developing content programming to meet business goals

  • Expertise in SEO best practices and optimization strategies

  • Experience managing and optimizing website pages for conversion

  • Passion for both writing and editing

  • Strong communication, negotiation and leadership skills

  • A love of email marketing

    Why should I choose Litmus?

  • We offer everything you’d expect from a profitable company that’s been going strong for 10+ years, including a great salary and stock options, comprehensive health care benefits, and a generous retirement plan match 

  • You’ll receive 28 days of paid vacation—on top of team retreats and public holidays

  • A platform for good: Affinity Groups, a culture of Diversity, Equity & Inclusion, and volunteer days—creating belonging for all is in our DNA both inside and outside of work #bebeyondlitmus

  • Remote-friendly culture. No matter where you are, you’ll feel connected to the team

  • Over half of our employees work remotely in the U.S. and UK and your work experience is just as exciting, entertaining (!), and engaging 

  • We take family seriously and offer flexible schedules and generous parental leave programs

  • We give you the best tools and tech money can buy. Top-of-the-line hardware, software, home- and office setups—whatever you need to do your best work

Not sure if you meet all the requirements? Please apply! We know there is no job description that can measure a person’s attitude, aptitude, or amplitude (the ability to turn it up a notch) and highly encourage you to apply. 

It’s the company you keep. The people at Litmus are truly amazing—celebrating what makes each individual unique. With outstanding profitable growth and the trust of more than 700,000 marketers, you know you’re part of a winning team.

Litmus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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