Head of Sales and Marketing Operations at O8 Agency

Head of Sales and Marketing Operations (HubSpot)

• Minneapolis, MN – Remote OK

• Full-Time

• Job Openings

• Head of Sales and Marketing Operations (HubSpot)

LOCATION: Remote. Or hybrid at our downtown Minneapolis location at LifeTime Work (3 days a week).

START DATE: September to October.

CRITICAL QUALIFICATIONS:

• At least 6 years in digital marketing + strong knowledge of sales.
• Strong HubSpot skills. At least 2 years experience.
• We are not seeking one-dimensional HubSpot fanatics/devotees. We are seeking those who have diverse experience in sales and marketing, beyond the HubSpot platform.
• Skilled at crafting strong value propositions, and knowing what type of sales copy, emails, and landing pages convert.

OVERVIEW:

Do you strive for excellence and have a passion for learning when it comes to digital marketing, strategy, web, and/or design? Are you also interested in work-life balance?

Consider working with our digital agency in Minneapolis! We have nice people, great processes, and a fantastic culture. If you’re local, we also have a hybrid work environment that includes access to Life Time Fitness. Check us out at https://www.o8.agency .

JOB DESCRIPTION:

Your position will oversee sales and marketing operations at our company, contributing to the growth and operational efficiency of the business. You will be involved at a management level in key decision-making for the company, helping us grow, think strategically, and deliver great work to our clients.

ESSENTIAL QUALIFICATIONS:

• Solid, very strong experience in HubSpot, using it for both sales and marketing efforts.
• Strong knowledge in both sales and marketing.
• Experience with a wide range of marketing automation tools preferred but not required.
• Diverse knowledge of multiple areas of digital marketing. SEO, copywriting, paid ads, etc. You won’t necessarily have to run these efforts, but you should be knowledgeable enough to go in and audit or troubleshoot to know when and why they are not being executed effectively, or at least pull in the right resource to help you audit.
• Strong understanding of marketing and sales copy. Understanding of persuasive language, what makes a strong value proposition, CTAs, and the components of a strong landing page.
• Ability analyze and realize insights from sales and marketing data.
• Strong interpersonal, client relationship, and client-facing communication skills.

BONUS QUALIFICATIONS (not required, but please mention):

• Experience with conversion rate optimization (CRO).
• Experience with Salesforce.
• Experience with marketing automation platforms besides HubSpot.

ESSENTIAL ATTRIBUTES WE’RE LOOKING FOR:

• Constant improvement

—- Adopt our culture of constant improvement (kaizen). You are really working with some of the best, here, but we can always be better.

—- Always be learning, improving, and bettering yourself, the company, and our clients.

• Great communication

—- Strong interpersonal, client relationship, and communication skills. Strong English writing.

• Highly organized

—- Ability to handle multiple clients, projects, and priorities.

—- Competent in organizational + time management skills. Detail-oriented.

• Solid judgment

—- You should have solid judgment as well as good problem-solving and decision-making skills.

• Autonomous + high intelligence

—- We don’t do hand-holding or excessive project management. We’re a small company, so you should be smart, skilled, and self-sufficient.

—- If you don’t know how to google for an answer and need to be hand-held through every step of learning how to do your job or solving a problem, this is not the place for you.

• Proactive, self-starting, learning mindset

—- You should be a fast and voracious learner without being told to learn, or what to learn — we provide resources for you to do so, but you also need to be self-sufficient. Actively seek out new information and skills in areas where you have knowledge gaps.

• Humble confidence

—- If you think you already know it all, this is not the place for you. However, you should know your stuff.

• Technical excellence

—- Demonstration of excellence in computer and other technical skills, with the ability to easily learn new applications and platforms. We are indeed a digital agency.

• Passion

—- Bring some level of passion and excitement to what you do, and try to bring that to our team and clients.

• Experience working in a digital agency or similar (nice to have but perhaps not required).

ESSENTIAL JOB DUTIES: Marketing Operations

• Manage and oversee HubSpot and inbound marketing, both for us internally and for our clients.
• Continue to learn and grow your skills on the HubSpot platform, developing programs for O8 and our clients such as onboarding, monthly packages, and other implementations.
• Attend HubSpot partnership meetings. Develop and grow our HubSpot offering as part of our business strategy.
• Become familiar with, research, and stay on top of other marketing operations tools and solutions so that we can deliver and speak on such platforms to our clients.
• Oversee our internal website operations, such as lead generation, e.g. landing page creation, opt-in capture, lead nurturing, offer creation, etc.
• Oversee our internal digital marketing operations. Ensure effectiveness.

ESSENTIAL JOB DUTIES: Sales Operations

• Work with 3rd party fractional sales team(s). Ensure leads are of good quality for sales team.
• Define steps to improve sales conversions, shorten sales cycles, and maximize wins.
• Use internal data and analytics along with market and competitor research to help drive sales strategy.
• Ensure proper functioning of proposal generation, project/retainer estimation, and related sales processes.
• Develop, organize, and maintain sales collateral.
• Assist in the creation and management of outbound email campaigns.
• Train the sales team on marketing campaigns.

ESSENTIAL JOB DUTIES: Sales + Marketing Operations

• Report sales and marketing campaign results to leadership. Find areas of improvement.
• Define steps to improve marketing conversions.
• Set goals and track KPIs for sales and marketing efforts. Help hold team accountable.
• Manage sales and marketing data and reporting through HubSpot CRM
• Supervise spend, budget, and contracts for freelancers and 3rd party vendors.

SUCCESS METRICS

Your success metrics will be driven by growth of lead generation and sales at the company.

THIS IS YOUR COMPANY

We are a growing company. Run the company like your own. Work for it like it’s your own. If you do this and care about the company and what you’re doing, you will do great, succeed here, and be rewarded!

WORKING ENVIRONMENT, HOURS, LOCATION:

• We love to enjoy happy hour, get our foodie on, hang out, and travel together! Obviously this is easier if you’re local, but we try to bring in remote team members a few times per year, and vacation together if we meet our company goals.
• We expect you to be logged in and working from around 9am to 5pm Central, Monday through Friday. We are fairly flexible as long as you meet your goals and get the expected work done.

BENEFITS:

• Paid time off: 15 days PTO starting plus 12 days for national holidays. Flexible if you need a bit more. Generally we’re about “hit your goals / get the work done.”
• Company-sponsored healthcare: 50% split. Plan is through Healthpartners.
• 401k plan options
• Long-term and short-term disability insurance.
• Training: We offer ongoing training and all-access membership through the CXL Institute, which is the best in class platform of its kind.
• Flexible work environment, work-life harmony, digital nomadism.

BENEFITS OF WORKING HERE:

• You will always be learning, working with excellent clients, and intelligent team members.
• Deep commitment to work-life balance.
• A great deal of autonomy and an entrepreneurial environment. In return, we expect self-sufficiency and proactive communication skills.
• We like to travel. Many of us take “workations”, either together or individually.
• You can work from anywhere in the world, and we encourage travel.
• We cut down on micromanagement.
• Major transparency across all aspects of the business.
• We are highly organized and follow the Traction business operating system.
• Ability to contribute to the open-source community and software projects, and attending related conferences.
• We value and are led by diversity, both in the scope of our US team and in our international team as well.
• We are good, friendly people who treat each other with respect.
• A culture of recognition, support, and fun!