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Lead Marketing Manager – Multicultural Media and Sponsorships at AT&T

Remote(USA Only)
1 week ago

Title: Lead Marketing Manager – Multicultural Media & Sponsorships

Location: Atlanta Georgia United States

About AT&T

At AT&T we re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About the Role

As the Media Lead you are a subject matter expert and specialist that has a passion for the multicultural space and driving innovation and optimization across multiple channels. You are focused on targeting and attracting key consumer segments with effective media plans and programs to support AT&T Fiber growth.

Principal Responsibilities:

  • Help develop and execute innovative multicultural media strategies and programs for AT&T Fiber.
  • Day-to-day contact with Media Agency to ensure delivery of recommendations that meet business objectives.
  • Utilize effective data and insights (first and third party), for plan development, optimization, and innovation.
  • Develop and fine-tune strategic allocation of media resources across all media channels.
  • Ongoing, updates and maintains budgets and media flowcharts to address changing business needs.
  • Maintain knowledge of media environment and trends and their potential impact to AT&T to inform action or strategic shifts.
  • Liaise with internal teams to develop highly targeted campaigns and plans that align with brand and business goals.
  • Manage communication process, analysis of, and presentations related to media and sponsorship efforts including for ad hoc requests


  • 5 or more years of marketing/advertising experience (Agency experience preferred)
  • Experience in Diversity Media Strategy & Planning
  • Skilled at preparing media briefs and ensuring plans and execution meet objectives and strategies
  • Proven track record in managing large media budgets and hitting monthly acquisition and retention goals, and other key performance metrics
  • Knowledge of telecommunications industry and terminology
  • Bachelors or Advanced degree preferred.
  • Bilingual (English/Spanish) preferred but not required

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you ll lead transformation surrounded by trailblazing industry leaders like you. You ll be empowered to go above and beyond making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you re at in your career trajectory, you ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Our Lead Marketing Manager – Multicultural Media & Sponsorship s earn between $95,500.00 – $190,900.00Not to mention all of the other amazing rewards that working at AT&T offers.From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few.There is a lot to be excited about around here.

This is a work from home position that can be located anywhere in the United States. #virtualwork #virtualjob

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