Director, Digital Marketing
Matt
Martin
Work Experience
Synovus
Overseeing the digital marketing team at Synovus, developing best practices and means to improve the current digital marketing process and standards.
- Working internally with other departments and lines of business to ensure that we can deliver top-notch campaigns that provide valuable insights into the business
- Managing digital marketing efforts tied to customer lifecycle and growth across all digital channels
- Leading a team that manage platforms tied to the Synovus website, e-mail marketing, paid advertising, SEO, and social media
- Improved tagging, tracking, and reporting for a more robust analytical view of channels
- Establishing data and performance analytics tied to marketing efforts - benchmarking, testing, and measurement evolution
PureCars
Led multiple teams made up of display and video performance managers, ad ops specialists, and designers who controlled the day-to-day needs set forth by the client base and the high volume of active campaigns.
- Dictated operating procedures/processes and client media strategy within the team to ensure top efficiency and top performance across client campaigns
- Improved and refined the advertising and technology product set to face competitive and market headwinds
- Educated customers and internal departments on the display and video product offering and best practices in the programmatic media landscape
MEC
Trained and managed a team in charge of media for all Ritz-Carlton properties in North & South America, the Caribbean, and Canada. While at MEC, the team grew to service many other Marriott brands, including the EDITION properties.
- Participated in a full brand emersion of The Ritz-Carlton, bettering my knowledge of the brand and helping shape future messaging
- Planned, implemented, and optimized interactive digital & print media campaigns for The Ritz-Carlton and Marriott properties within US and international markets
- Assisted in developing proper procedures internally to plan, buy, and analyze/report on media campaigns and performance
- Managing & training other MEC employees on all aspects of digital media buying, planning, and tracking
BKV
Gained valuable knowledge of the planning, execution, and analysis of digital media strategies for clients such as Harrah’s Entertainment, March of Dimes, Equifax, Apartment Guide, Briggs & Stratton, and iContact.
- Planned, implemented, and analyzed interactive media campaigns in paid search, display, and social that met clients performance goals
- Established a firm understanding of trafficking online media campaigns and vast knowledge of tracking, analytics, and optimization
- Trained and managed the responsibilities of new hires to the account team
Nurun
Initial job out of college focused on developing digital marketing experience at a full-service interactive advertising agency as a part of the media department.
Education
Skills
- Marketing CRM Expertise
- E-Mail Marketing
- Paid Search
- Social Media
- Programmatic
- Traditional Advertising
- AdTech Expertise
- Analytics Deployment
- Attribution Modeling
- Ad Server Expertise
- Web Development
- App Development
Platform Experience
- Salesforce Marketing Cloud
- E-Mail Studio
- Advertising Studio
- Interaction Studio
- Google Analytics
- Adobe Analytics Platform
- CDP
- Google Ads
- Demand Side Platforms (DSPs)
- DV360
- Amazon Advertising
- TradeDesk
- Facebook Ads
- DoubleClick
- Google Campaign Manager
- Sizmek (Amazon)
- Flashtalking
- HTML5
- CSS
- Javascript
- Wordpress
- Webflow
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
- Sketch
- xCode
Digital Marketing Manager
Salvatore Canfora
Work Experience
MSC Cruises
Dec 2015 - Current
Coordinate local marketing teams (15+ countries) in digital marketing plan to maximize ROI.
- Plan, manage, optimize and execute online marketing campaigns across platforms and segments for international markets and multiple channels including Search, Social Media, Affiliation, Video, Retargeting and Display
- Collaborate with e-Commerce, CRM, Finance, Product & Brand teams to ensure online strategies align with business goals globally
- Manage teams of external partners & agencies to operate efficiently and with the most impact
MSC Cruises
Feb 2013 - Dec 2015
Build up MSC Cruises cross-country presence in the Social Media arena (43+ countries) to increase brand awareness and boost consideration
- Facebook, Twitter and LinkedIn cross-country campaigns management
- Creation and Implementation of the weekly Global Social Media Content Plan
- Special Projects to generate leads, support key events and leverage on offline campaigns
- Online brand reputation monitoring, crisis prevention and online influencers activation
- KPIs analysis and countries coordination to share best practices and brand consistency
Neomobile
Dec 2011 - Feb 2013
Plan and manage more than 50 online advertising campaigns daily in order to optimize advertisers performances and publishers revenues
- Planning, setting, optimizing and tracking CPM, CPC, CPL campaigns
- Collaborate with brands and technical teams to ensure the expected delivery
- Budget management, Ad-Ops and performance reporting
- Scouting new publishers, new advertisers and new solutions to boost traffic
- Competitors Analysis, Market Monitoring & Business Development
Nestlé
Oct 2010 - Dec 2011
Plan and execute digital marketing activities to maximize brand awareness and generate demand for Nestlè key petfood brands (Friskies, Gourmet, One, Pro-Plan, Tonus)
- Content Management: DeM, Newsletter, SEO, Websites update
- Performance Monitoring, Traffic Analysis and Internal Reporting
- Special Projects Management (CercaCucciolo, PetMap, Esperto online)
- Media & External Relations Support; • Online Advertising Support (Display & SEA)
Mobango
Sep 2009 - Oct 2010
Plan and Execute online activities to boost subscriptions, downloads, revenues and interactions on Mobango app store (5,5 million registered users worldwide)
- Creation and execution of social media content to drive traffic to Mobango properties
- Content Management to highlight the most profitable and appealing products
- Monitoring and Stimulating conversations
- Content Production for Corporate Blog
- Encouraging User Generated Content production
- Customer support
Education
Università degli Studi 'Suor Orsola Benincasa'
2006 - 2009
Marketing, Corporate Communication, Economics
Universidad de Murcia
2007 - 2008
Communication Studies including 3-months internship in CajaMurcia
Università degli Studi 'Suor Orsola Benincasa'
2003 - 2006
Private & Public Communications
Skills
- Digital Marketing
- Mobile Marketing
- Social Media Marketing
- SEO
- SEM
- Facebook Ads
- Traffic Analysis
- Content Management
Digital Marketing Specialist
Eric Chapman
Work Experience
Haley Mechanical
Dec 2011 - Current
- Facebook advertising campaigns with some click through rates up to 0.335%
- Facebook marketing campaign that raised likes from 46 to 500 within a year
- Angie's list campaign that resulted in the 2012-2015 super service award & 4 honor roll awards
- Developed a maintenance agreement program resulting in over 60 contracts during the first season
Innovative Research
Apr 2006 - Aug 2009
- Increased company sales by a minimum of 20% each year
- Added an eCommerce website, identified redundancies in data processing systems that resulted in a 60% decrease in errors
- Added a rewards incentive program that increased the average sales ticket by 35% of those companies enrolled
- Wrote copy for the tag line "results based research", now a registered trademark of the company
- Cut overhead of popular products by researching and developing relationships with new and existing vendors
Education
Washtenaw Community College
2011 - 2012
Business, Management, Marketing, and Related Support Services
Baker College of Flint
2001 - 2005
Skills
- Social Media Marketing
- Search Engine Optimization (Basic)
- WordPress
- Google Adwords
- Content Strategies
- Email Marketing
- Email Copywriting
- Article/Blog Copywriting
- Adobe Illustrator
- Adobe Photoshop
- Adobe Lightroom
Digital Marketing Manager
Ömer Sarıkaya
Work Experience
Doğuş Marketing Services
2017 - Current
Responsible for digital marketing activities of ZUBİZU, a mobile application including a loyalty platform and a lifestyle guide enriched with current trends.
- Managed digital advertising campaigns, social media and took part in data-driven marketing projects, data analytics and performance marketing activities.
- Took part in data-driven marketing projects to reach niche-segment users with an online-offline media mix.
- Worked with big data to solve data analytics problems to increase the effectiveness of online performance marketing activites
Pladis Global
2014 - 2017
Responsible for digital marketing activities of Ülker's (pladis Turkey) chocolate, biscuits, cakes, gum and candy category brands. Managed social media accounts, digital advertising campaigns and took part in new product launchs.
- Developed consumer focused digital strategies for food brands to achieve digital related KPIs in annual marketing plan.
- Worked with 10+ different digital agencies for different purposes; varying in context from microsite development to advergames or from social media management to mobile marketing campaigns.
- Took part in special projects such as crisis management as a part of digital PR, real-time marketing and "random act of kindness" activities as a part of social media marketing.
Decode
2011 - 2014
Guided a team 10+ members responsible for strategic planning, creative development, content managemet and analytical reporting.
- Worked with clients from different industries: telco, e-commerce and banking
- 220K+ visits and 130K+ Facebook fan acquisition was achieved in "Bu Kutuda Ne Var?" project, created for Turkcell as a one week christmas campaign involving Facebook and Twitter applications and live video broadcasting
- 200K+ visits and 30K+ engagement was achieved in "gncTeklif" e-commerce project. It was developed and managed as a private daily deal vertical for gnctrkcll community with weekly deal themes and CRM features.
Turkcell
2009 - 2011
Managed gnctrkcll's (Turkcell's youth segment) all digital advertising projects such as; microsites, online videos, email marketing, SEM and social media operations.
- Worked with 3 different agencies to manage gnctrkcll's digital brand communication and online community.
- Created Turkcell's first ever online music streaming service called gncPLAY. It achieved to reach 100K+ subscribers in the first year.
- Took part in "Gençken Yapılacak 100 Şey" campaign, one of the first online-offline integrated marketing campaigns of Turkcell. 6M+ video views and 1M+ mentions and reached in the campaign.
121Metre
2005 - 2009
Managed mobile marketing projects such as: wapsites, java applications, "txt and win" campaigns and mobile community management.
- Worked with clients from different industries: fmcg, automotive, banking.
- Took a part in creative idea development and project management of various mobile marketing campaigns.
- Won MMAGlobal 2008 Award for "Best Use of Mobile Marketing Promotion" with Coca-Cola Turkey's Eurocup 2008 campaign. Over 1 Million users participated in the campaign.
Education
Boğaziçi University
2001 - 2005
Studied microeconomics focusing on Game Theory. Wrote a paper about gender discrimation issues in growth economics. Participated in a one-year-entrepreneurship program designed and held by KOSGEB with an online startup idea.
Projects
ZUBİZU - Yılbaşı Alışveriş Günleri
2017
Çokonat - Social Media Communication
2016
Metro Enerji Testi 3 – Metronot’un Uzay Sınırına Yolculuğu
2015
Caramio - Yazsam Reklam Olur
2014
Skills
- Mobile App Marketing
- Data-driven Marketing
- Online Performance Marketing
- Social Media Marketing
- Digital Advertising
- SEO and SEM Marketing
- Web Analytics and Reporting
- Brand Management
- Community Management
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