I currently lead a team of display and video performance managers, ad ops specialists, and designers who control the day to day needs set forth by our client base and the high volume of campaigns that are running. Additionally, I have been in charge of advancing our product to face competitive headwinds and market to the changing customer base and landscape.

• Making key decisions on the product set for both display and video advertising at PureCars
• Dictating current operating procedures within the team to ensure top efficiency and quality of work
• Managing a team of up to 14 people, setting quarterly and bi-quarterly goals for each team member
• Training the media (performance) team so that campaigns are being planned, setup, run, and analyzed properly
• Planned and executed the strategy around deploying PureCar's proprietary dynamic retargeting platform. Additionally, deploying and maintaining this technology
• Educating customers and internal departments on display and video benchmarks and best practices
• Selling and presenting new opportunities for business development
• Marketing various product sets directly to our dealers and other key targets. Training external/internal sales teams

I had the privilege to join the Atlanta MEC office as the first digitally focused employee. My task was to train a team in charge of media for all Ritz-Carlton properties in North & South America, the Caribbean, and Canada. During my time at MEC, the team grew to service many other Marriott brands, including the EDITION properties

• Participated in a full brand emersion of The Ritz-Carlton, bettering my knowledge of the brand and helping shape future messaging
• Planned, implemented, and optimized interactive digital & print media campaigns for The Ritz-Carlton and Marriott properties within US and international markets
• Assisted in developing proper procedures internally to plan, buy, and analyze/report on media campaigns and performance
• Managing & training other MEC employees on all aspects of digital media buying, planning, and tracking

Gained valuable knowledge of buying, planning, and managing online search and display media for clients such as Harrah’s Entertainment, Equifax, Apartment Guide, iContact, Snapper Mowers, March Of Dimes, and Angel Tree/Prison Fellowship.

• Planned, implemented, and analyzed interactive media campaigns in paid search, display, and social that met clients performance goals
• Established a firm understanding of trafficking online media campaigns and vast knowledge of tracking, analytics, and implementing campaign components properly
• Managed the preparation and negotiation of Insertion Orders/RFPs for media campaigns
• Trained and managed the responsibilities of new hires to the account team

My initial job out of college where I began developing experience at a full service interactive advertising agency as a part of the media department.

• Developed, negotiated, and implemented interactive media plans/buys, which met the marketing objectives set forth by the clients
• Assisted with campaign implementation and the day-to-day tasks of the advertising campaigns
• Researched and analyzed data from industry news and analysis tools to support the client’s campaign strategy, and prepared performance summaries
• Kept abreast of new media opportunities by preparing point-of-views and pro-active opportunities for client review