Overseeing the digital marketing practice at Synovus, developing best practices and means to improve the current digital marketing process and standards. Working internally with other departments and lines of business to ensure that we can deliver top notch campaigns that provide valuable insights to the business. I lead a team working across the website, e-mail, advertising, and social media. Here is where we have focused our efforts:

• Maintaining and managing Synovus.com and the content and data that powers it
• Deploying Salesforce Marketing Cloud and transitioning old e-mail campaign and journeys to a new instance + expanding functionality with new modules
• Taking a deep dive into the possibilities of SFMC and other marketing solutions to improve speed, effectiveness, and complexity of marketing campaigns
• Creation of an internal e-mail team focused on operational efficiency and execution
• Improved tagging and tracking for a more robust analytical view of channels
• Progression and implementation of SEO best practices across Synovus.com

Lead a team of display and video performance managers, ad ops specialists, and designers who control the day to day needs set forth by our client base and the high volume of campaigns that are running. Additionally, I was tasked to improve our advertising and technology product set to face competitive headwinds and market to the changing customer base and landscape.

• Dictating operating procedures/process, and client media strategy within the team to ensure top efficiency and quality of work
• Managing a team of up to 14 people, setting quarterly and bi-quarterly goals for each team member
• Planned and executed the strategy around deploying PureCar's proprietary dynamic retargeting platform. Additionally, deploying and maintaining this technology
• Educating customers and internal departments on display and video benchmarks and best practices
• Selling and presenting new opportunities for business development

I had the privilege to join the Atlanta MEC office as the first digitally focused employee. My task was to train a team in charge of media for all Ritz-Carlton properties in North & South America, the Caribbean, and Canada. During my time at MEC, the team grew to service many other Marriott brands, including the EDITION properties

• Participated in a full brand emersion of The Ritz-Carlton, bettering my knowledge of the brand and helping shape future messaging
• Planned, implemented, and optimized interactive digital & print media campaigns for The Ritz-Carlton and Marriott properties within US and international markets
• Assisted in developing proper procedures internally to plan, buy, and analyze/report on media campaigns and performance
• Managing & training other MEC employees on all aspects of digital media buying, planning, and tracking

Gained valuable knowledge of buying, planning, and managing digital search and display media for clients such as Harrah’s Entertainment, Equifax, Apartment Guide, iContact, Snapper Mowers, March Of Dimes, and Angel Tree/Prison Fellowship.

• Planned, implemented, and analyzed interactive media campaigns in paid search, display, and social that met clients performance goals
• Established a firm understanding of trafficking online media campaigns and vast knowledge of tracking, analytics, and optimization
• Trained and managed the responsibilities of new hires to the account team

My initial job out of college where I began developing experience at a full service interactive advertising agency as a part of the media department.