Marketing Lead Qualification Specialist – Genetic Sciences at Thermo Fisher Scientific

Title: Marketing Lead Qualification Specialist – Genetic Sciences

• Location: Carlsbad CA or Remote US
• Jobid: 80431508148679BR

Job Description:

Role Can be located Remote, US

• When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance.
• With talented managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.
• The Marketing Specialist – remote position is part of the commercial organization supporting the Genetic Sciences Division portfolio which includes reagents, instruments, and consumables across the division’s business units.

Position description

• The Lead Qualification Marketing Specialist will perform and track outbound calling campaigns targeting customers who have responded to various marketing programs.
• Duties will include daily management and manipulation of spreadsheets, performing basic analysis, and reporting.
• The Lead Qualification Marketing Specialist will use their basic science background to interface with customers.
• This position requires clear communication, presentation, and leadership skills when working with stakeholders, commercial teams, marketing operations team, and leadership teams.

Responsibilities

• Make numerous outbound calls to customers that have responded to a marketing tactic to qualify customer needs as an opportunity – to triage marketing leads and ensure the customer is directed to the appropriate selling resource.
• Loosely follow a script, in a timely manner, to determine if a customer is interested in follow up from a sales rep or technical specialist.
• Facilitate the information flow between customers, specialists, sales reps, product managers, customer service, and technical services.
• Track calls and continue to attempt live contacts a pre-determined number of times before designating lead as abandoned.
• Close out call disposition after a live contact by either marking as not interested or creating a sales opportunity in the CRM database.
• Manage incoming leads on an ongoing basis.
• Refer customer to various customer support teams if an issue is identified or if a new account needs to be created.
• Work with program managers/product managers to gain an understanding of the product(s) in order to have an educated conversation with the customer.
• Provide comprehensive and timely reports on program metrics and customer feedback for program stakeholders.
• Update and maintain a complete dashboard of all active/completed/terminated programs.
• Able to liaise well between our commercial (sales) teams and marketing teams to offer the appropriate insight into effective programs.

Requirements

• Bachelor’s Degree in Life Sciences or general scientific background.
• Lab experience preferred but not required.
• Experience working within a Customer Relationship Management (CRM) System preferred but not required.
• Demonstrated proficiency with computer applications, including MS Word, Excel, Outlook, PowerPoint, or like programs.
• Works well in a team environment.
• Minimal travel may be required (up to 10%)