Paid Digital Marketing Specialist at Ferryhopper

Title: Paid Digital Marketing Specialist

Location: Work from Anywhere

Classifications: Remote Full-Time

The Company

Ferryhopper is revolutionizing online ferry booking! We are collaborating with more than 60 major and smaller ferry companies to offer ferry routes to 250 destinations in Southern Europe and Northern Africa. We always strive to cater to the needs of all travelers and to improve our services. We love creating ferrytales and we are constantly trying to expand our horizons.

The Role

Being knowledgeable, passionate, honest, inclusive, fun, and quirky is what best describes Ferryhopper’s brand. We are currently looking for a full-time Paid Media Specialist to support the growth of the company and do all pay-per-click (PPC) marketing activities. You will be part of our growing Marketing Team in Athens, Greece, with the aim of enhancing its growth and productivity.

Responsibilities

• Creating and maintaining google ads campaigns, including paid search, display and video for all different operating regions
• Creating and constantly optimizing digital paid campaigns for the Ferryhopper App (both for iOS and Android)
• Managing the Facebook Ads Manager account, by implementing and optimizing campaigns, while also in collaboration with our brand team to create eye-catching content
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking, reporting and analyzing website and app analytics, pay-per-click (PPC) initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies to drive strong return on investment and efficient CAC
• Perform ongoing paid keyword discovery, expansion and optimization
• Implementing competitor analysis
• Utilizing A/B testing mentality across different levels

Benefits

Our team is our number one priority; we offer an amazing working environment. This includes:

• Competitive compensation package
• Work equipment
• Training budget and access to education material
• Growth opportunities
• Flexible working hours & remote working

Job requirements

• Proven SEM experience and success of at least 2 years managing PPC campaigns across Google and/or other search engines
• In-platform execution experience setting up campaigns in Facebook Ads Manager
• Solid expertise in campaign and analysis and reporting (eg Google Analytics/GA4 experience, Google Tag manager, Data Studio, Facebook Analytics and other)
• Excellent analytical skills and you love working with data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations
• Up-to-date with the latest trends and best practices in paid digital marketing
• Professional fluency in Greek and English; any other language will be considered an asset
• Ability to work independently and switch between projects
• Attention to detail, excellent organizational and multitasking skills

Good to have

• Relevant work experience in the travel industry
• In-depth experience with bid management tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiarity with A/B and multivariate experiments
• Working knowledge of Social Media Advertising
• Proficient in MS Office (particularly Excel)

Ferryhopper is an equal opportunity employer that welcomes diversity and is committed to inclusion in the workplace. We do not accept discrimination and harassment of any kind.

This policy applies to all employment practices within our company.