Paid Search Manager at Upgrow

Paid Search Manager

Remote

Full Time

Manager/Supervisor

Upgrow is hiring for a passionate Paid Search expert who loves working in a fast-paced agency environment, and is obsessed with delivering results! You are someone who is talented in data-driven decision making, writing compelling direct response copy, and strategic in knowing what to do in achieving results.

Here’s what you’ll get with Upgrow:

• Full Ownership – We trust our team to deliver results and empower them to make the right decisions. We care more about results than what you do – no micromanagement included.
• Small Agile Team – No red tapes, no politics. We’re focused on speed and agility on execution.
• Growth & Learning – You’ll experience working with cool companies in awesome industries, and learn to utilize cutting edge marketing technologies. There’s never a dull moment!
• Awesome People – You’ll be working with smart people who are humble and willing to help each other out to get things done. No more working with jerks!

If you’re looking for the excitement and creativity of an early-stage company with the stability and structure of an experienced agency, then you’re going to love this opportunity!

ABOUT UPGROW

We are a growth-focused digital marketing agency supporting a variety of clients from startups to Fortune 500 companies with SEO, PPC, social media marketing, web design, and web analytics. Our agency takes a full-funnel approach to marketing that delivers results for clients.

We embrace remote working and have a distributed team across the US.

CORE RESPONSIBILITIES:

• Own the optimization and management across Paid Search channels (Google Ads, Microsoft Ads) to scale and achieve/exceed KPI targets for clients, across Search, Display and Video.
• Manage Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Conduct keyword research to identify relevant keywords to formulate SKAG account structure.
• Plan and develop compelling ad copy to drive performance while adhering to client’s brand guidelines.
• Plan and develop A/B experiments to derive learnings and improve account performance.
• Use Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Analyze data to draw extract insights and transform those insights into actionable changes that will accelerate performance.
• Manage multiple client accounts simultaneously across various industry verticals.
• Manage client relationships in developing, communicating and executing on strategy and tactics, as well as regular reporting on performance.
• Implement conversion tracking using Google Tag Manager and integrate UTM tracking.

REQUIRED SKILLS & QUALIFICATIONS:

• 3+ years experience in Google Ads/Microsoft Ads and Google Analytics.
• Google Ads Certified – Search, Display & Measurement.
• Experience managing budgets over $20,000/mo.
• Strong proficiency with Excel (pivot tables, vlookups, charts).
• Ability to implement conversion pixel tracking, as well as integrate UTM tagging for Google Analytics.
• Ability to work well remotely with a distributed team across multiple time zones.
• Highly organized, motivated and a self-starter (you know what to do without guidance or instruction).
• Strong ownership of work, reliable and able to handle multiple competing priorities.
• Strong communication, teamwork skills and excellent attention to detail.
• A data-driven approach to decision making with an insatiable desire to achieve results.

PREFERRED QUALIFICATIONS:

• Google Analytics Certified.
• Experience with conversion rate optimization on landing pages.
• Experience with managing Paid Social channels (e.g. LinkedIn Ads, Facebook Ads).
• Experience at an agency or startup, or as a consultant.
• Experience in a marketing role at a B2B software company.
• Experience in remote working.

BENEFITS:

• Competitive salary
• Bonuses including incentives and annual performance
• Medical, vision & dental insurance
• Life insurance
• 401K matching
• 3 weeks paid vacation, plus company holidays – PTO also increases with tenure
• Build a business from the ground up!