Partner Marketing Manager at Lyft

Title: Partner Marketing Manager

Location: U.S. Anywhere

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft is looking for a Partnership Marketing Manager to support and optimize our Brand and Business Development partner marketing programs. In this role you will be responsible for the success of partners and marketing campaigns specifically created for our membership program, Lyft Pink. Our partners include Chase, Grubhub, Sixt and more. You will also contribute to the development of new Partnerships in collaboration with cross functional teams. Knowledge of online and offline marketing best practices is a must, plus a willingness to develop partner management skills. Life at Lyft is fast paced and highly collaborative. We are looking for someone who is solution-oriented, a self-starter works impeccably well with others and is ready to jump right in!

Responsibilities:

• Contribute to long-view strategy of Lyft Pink and partnerships
• Help develop strategy to maximize marketing value of brand and business development partnerships
• Launch and optimize partner marketing programs to deliver on partnership goals
• Create marketing briefs and go-to-market strategies and present to key stakeholders
• Lead program creative development, cross-functional kickoffs, launch and optimization
• Analyze program effectiveness and define strategy for maximizing results
• Work and collaborate cross-functionally with business development, brand, design, communications, and other teams to execute programs
• Build strong relationships with partners to effectively execute program launches, optimizations and develop future opportunities
• Maximize the value of top priority partnerships and programs

Experience:

• 6+ years of partnership, marketing or brand management experience at a brand or agency; experience working on a membership program is a plus
• Ability to develop and communicate strategy and high-level concepts to team, cross-functional orgs, and senior-level executives
• Efficient and extremely detail-oriented with strong written and verbal communication skills
• Experience working with creative and integrated marketing teams
• Experience working with managing complex org structures, calendars, approval reviews and collaboration
• Excellent interpersonal skills with the ability to collaborate and work cross-functionally
• Creative thinker and experience in insights and data-driven marketing. Results driven with the ability to analyze results/outcomes to inform strategic decisions
• Thrives in a fast-paced environment with a bias to action

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink – Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program