Senior Digital Marketing Designer at MyFitnessPal

Senior Digital Marketing Designer

Remote – US

MyFitnessPal is a part of Mogul’s Top 100 Workplaces With The Best D&I Initiatives in 2021

The MyFitnessPal Design Team cares deeply about creating an experience-first culture. Our goals are instrumental in shaping the future of health and fitness through the discovery and execution of elegant digital experiences for mobile and web products. We collaborate closely with designers, copywriters, marketers, product managers, developers, and project managers to envision, design, and create a positive brand experience that supports these goals. We are passionate about connecting with our audience and shaping our products to more holistically meet their needs at every stage of the customer journey.

What you’ll be doing:

As Senior Digital Marketing Designer, you will build Brand awareness and promote products and services that contribute to a healthy lifestyle for our users. The Marketing Designer will concept and design branding and marketing assets for all marketing initiatives, internal and external. This includes, but not limited to, the development of marketing visuals, brand assets, ad creative, and branding for new campaigns and initiatives across content distribution partners globally. The designer will work closely with multiple stakeholders and departments to execute a diverse range of projects.

• Contributes to inbound and growth marketing, involving but not limited to new user conversion through landing experiences, targeted lifecycle email campaigns, and direct mail communications and blog content.
• Craft beautiful digital email, paid, landing pages, social and offline media
• Responsible for helping to drive concepts, designs, and implementation of beautifully crafted graphic elements.
• Extend the new Brand look and feel across marketing platforms/channels.
• Strategic creation of native content that promotes across MyFitnessPal’s marketing platforms/channels.
• Translate concepts into simple and elegant experiences that satisfy both business and user needs.
• Consistently elevate and evolve visual design elegance through the review cycle.
• Drive collaboration with design, marketing, and product teams to align design purpose to the roadmap.
• Support the team with visual design guidance.

Qualifications to be successful in this role:

• 5+ years of experience in digital marketing design.
• Previous experience with both Performance and Lifecycle Marketing strategy.
• Understanding of marketing conversion funnels
• Enhance and iterate on existing ads/campaigns by analyzing ad performance and member acquisition to improve ad performance
• Experience with executing on a design system across multiple platforms (iOS, Android, Web).
• Familiar with data and analytics and its relation to the overall marketing strategy.
• Confident presentation and pitching skills.
• Experience with Figma, Adobe Creative Suite, prototyping, and expert at adapting to a variety of software.
• Eager to solicit feedback from real users and teammates.
• Excellence working within diverse, dynamic, cross-functional teams and the ability to mentor junior designers.

Note: To be considered, you must provide a link to an online portfolio (please include password).

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

Full Time Employee Perks & Benefits:

• Remote equal philosophy enabling you to work from any state in which we have operations in the continental U.S.
• Want to work in an office? We also have a physical office in Austin, TX
• Bi-annual, in-person company retreats to work, bond, and enjoy team-building activities
• Opportunities for team members to meet and connect in person for company paid lunches or working sessions
• Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
• Competitive medical, dental, and vision benefits
• Safe Harbor 401K program
• Supported path in parenthood with fertility benefits and paid maternity and parental leave
• Monthly Wellness Allowance to assist team members to focus on their own physical and mental wellbeing and select wellness initiatives of their own choice
• MyFitnessPal Premium
• A dynamic, motivating, and fun work environment

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn’t be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.