Senior Email Marketing Specialist at IXL Learning

Title: Senior Email Marketing Specialist

Location: United States

Senior Email Marketing Specialist

Remote

• IXL Learning, a leading edtech company with products used by 13 million students worldwide, is looking for an Email Marketing Specialist.
• As a part of our growing Email Marketing team, you’ll help elevate our email marketing program and engage our customer base of educators and families at all stages of their lifecycle.
• You’ll partner with creative teams, marketing managers and business stakeholders to take emails from concept to delivery.
• Using email best practices and testing different program aspects, you’ll optimize response and conversions while striving to create the best possible user experience.
• The ideal candidate is creative, proactive, a strong communicator, organized, and is passionate about IXL’s mission to impact education.

WHAT YOU’LL BE DOING

• Project manage emails as they move through all steps of the email channel. Build emails and journeys/automations
• Suggest ideas to continuously improve our email marketing programs and processes, including campaign development, email design, production, and more
• Monitor analytics and produce reports to help the channel measure and optimize results
• Report results and learnings within the team and to business stakeholders
• Ensure the success of email execution by conducting thorough QA of all email elements

WHAT WE’RE LOOKING FOR

• BA/BS degree required
• 2+ years of email marketing experience, preferably in consumer marketing
• Experience with Salesforce Marketing Cloud (or comparable ESP), including building emails and journeys/automations
• Ability to manage multiple projects and workflows, producing emails that are pixel-perfect
• A strong understanding of email best practices
• HTML and SQL knowledge are a plus
• You care about the details: You have an eye for design, a good instinct for what email content will resonate with consumers, and you take extra steps to ensure that emails are flawless before they are launched
• You have excellent interpersonal skills: You’re a team player, have excellent written and verbal communication skills, and have the ability to work cross-functionally