Senior Product Marketing Manager, Competitive Intelligence at GitLab

Senior Product Marketing Manager, Competitive Intelligence

• Remote

GitLab’s DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

As a Competitive Intelligence Product Marketer, you will work closely with a wide range of cross-functional teams (Product, Marketing, Sales) to turn competitive insights into actionable advantages for GitLab’s go-to-market motion. To achieve this ambition, you will organize and distill competitive intelligence, educate our teams, and create specific competitive playbooks & content that increase our share of the market. Product Marketing (Competitive Intelligence) reports to the Senior Director, Product & Solutions Marketing.What you’ll do in this role

• Develop, organize, and maintain a competitive information repository, both internal and external facing.
• Partner with our Product team to ensure a competitive single source of truth across GitLab that surfaces product strengths, weaknesses, and differentiators.
• Collaborate with Sales to enable all teams to confidently and proactively pitch GitLab in competitive situations.
• Develop competitive playbooks (discovery, positioning, messaging, objection handling, scripts, battle-cards, ROI tools, etc.) with respect to specific markets or competitors to drive GTM campaigns.
• Ensure and maintain competitive landscape content including website pages, presentations, demos, and other assets.
• Translate competitive developments into meaningful ‘so-what’ and ‘why’ insights for GitLab’s GTM strategy.
• Develop specific playbooks iteratively that guide our Sales and Channel teams on how and when to compete.
• Drive deep competitor analysis including product strategy research, customer research, and technical research.
• Train and enable sales and partner teams on a technical level to deeply understand competitor features and capabilities vs GitLabs.
• Develop and represent GitLab across demos, webinars, and videos across a wide range of decision-maker audiences.
• Leverage technical insight about GitLab products and competitor products to influence the overall product strategy and roadmap.

We’re looking for

• At least 5 years developing competitive collateral (e.g. playbooks, content, decks, demos, webinars, videos, battle cards, ROI tools, etc.) and collaborating with GTM teams (Marketing & Sales) on competitive response situations.
• Prior experience in Product Development or Software Engineering & Architecture is a plus.
• Prior experience in Solution Architecture & Engineering or Technical Account Management is a plus.
• Hands-on experience installing, configuring, evaluating, and analyzing competitive and complementary technologies to compare and differentiate them.
• Understand market dynamics, the competition, and customer needs of the enterprise application development and delivery space.
• Understand enterprise buyer and user personas tasked with developer, security, and operations tools and solutions and how to market to them.
• Ability to move iteratively with speed and urgency.
• Written and verbal communication fit to engage customers, analysts, and influencers.
• You share our values, and work in accordance with those values.
• Leadership at GitLab.
• Ability to use GitLab.

Also, we know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the listed requirements exactly to be considered for this role.Hiring process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

• Qualified candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters.
• A 45 minute interview with the hiring manager (VP, Portfolio Marketing).
• A 45 minute interview with Sales Enablement.
• A 45 minute interview with Technical Marketing.
• A 45 minute interview with Product Marketing.
• A 45 minute interview with Product Development.

Country Hiring Guidelines

GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.Your Privacy

For information about our privacy practices in the recruitment process, please visit our Recruitment Privacy Policy page.