Social Media Content Creator at March of Dimes

Social Media Content Creator

• Employment Type: Full Time Regular
• City: Remote

Position Purpose

March of Dimes leads the fight for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we’re building a brighter future for us all.

We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.

Scope:

March of Dimes, the leading nonprofit organization for pregnancy and baby health, is seeking a highly energetic Social Media Content Creator to execute upon the development of social media content. As a Social Media Content Creator, you will develop and execute upon March of Dimes social media strategy by creating dynamic social content that’s on-trend, with engaging visuals to improve brand awareness, engagement, advocacy, and revenue growth. As an integral role on the social media team, you will work with internal and external stakeholders across the marketing department.

Candidates for this position must have a passion for storytelling and a history of successfully implementing impactful messaging across social media channels. This position requires the ability to communicate value-oriented stories that resonate with the intended audience(s). The successful candidate will be a self-starter who demonstrates a high degree of proactivity, works well in a fast-paced, collaborative environment, is comfortable with learning from data, and testing new content executions.

Position Responsibilities

Responsibilities:

• Execute upon social media strategies ensuring the tactics reach channel goals

  • Conceptualize and execute content for all social channels, with clear understanding of how users engage with social creative across formats and platforms.
  • Collaborate closely with the Creative and Social Media teams to develop high-quality content across all social platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok
  • Execute compelling, stylish animated and video content to support the social editorial calendar
  • Ensure social media content guidelines are aligned with organization’s brand, providing a consistent feel and look across all content, ensuring clarity amongst audience
  • Leverage user-generated content as well as influencer-guided content as part of ongoing executions
  • Work together with the social team to understand performance and growth metrics and use the analytic findings to adjust creative for optimizing posts
  • Identify opportunities and gaps in existing social content, provide recommendations on improvements and work to implement changes
  • Propose real-time content based on trending social media conversations
  • Proofread and edit for final copy, prior to publication
  • Edit, resize, and add text to photographs/video for social media using the Adobe Creative Suite, and in-platform tools
  • Contribute to non-social media digital content as needed
  • Develop and maintain strong working relationships across departments to help facilitate success

• Social Media Innovation

  • Think creatively and develop innovative content to engage with March of Dimes constituents on social media platforms
  • Keeps abreast of current the use of social media platforms, tools and technologies to support innovation at March of Dimes
  • Stay current with social media design and content trends, best practices and discuss potential impact with team on its work
  • Create POVs, best practices, and assist in developing process documents
  • Collaborate with emerging social media platforms to ensure March of Dimes is fully maximizing engagement potential and expanding brand recognition
  • Maintain positive relationships with agency partners, social media platforms (Facebook, Instagram, Twitter, Tik Tok), and technology platforms (Sprout Social, Momentfeed) to ensure content development is aligned with platform regulations and standards

Position Qualifications

Qualifications:

• 5-7 years experience
• Four year college degree or equivalent experience (specialized ares: Graphic Design, Marketing, Advertising, Communications)
• Experience with digital fundraising
• Experience working within social media platforms such as Facebook, Instagram, Twitter LinkedIn among others.
• A strong understanding of social media strategy and tactics
• Highly motivated, able to take high-level direction and execute tasks with minimal guidance